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All Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Mantik Balance : Jurnal Akuntansi dan Manajemen Journal of Economics and Management Scienties
Najib, Ahmad Khoirun
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Intergenerational Social Tensions in the Workplace: Perspectives on the Role of Lecturers in Collaboration Nabawi, Denny; Zunaidah; Hamira; Najib, Ahmad Khoirun; Ufaira, Rifda Alda
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 10 No. 1 (2025): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v10i1.18467

Abstract

This study investigates intergenerational social tensions in the workplace, with a particular focus on how lecturers perceive and navigate these tensions to facilitate collaboration. It examines the influence of perceived control, intentionality, and external attributions in shaping internal attribution processes within an academic environment. A quantitative research approach was adopted utilizing an exploratory model. Data were collected from 118 lecturers in Palembang, Indonesia, through structured questionnaires. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was employed to examine the relationships between variables, with a particular emphasis on attribution theory. External attribution plays a significant mediating role, suggesting that lecturers primarily interpret intergenerational tensions through external factors such as organizational policies and workplace culture before forming personal attributions. This study enhances the understanding of workplace dynamics by applying attribution theory to the context of intergenerational tensions in academia, which underscores the critical role of external attribution in shaping perceptions that influence internal attribution and also offers practical insights for developing inclusive management strategies in fostering effective collaboration across generations.
Analisis Motivasi Kerja Gen Z Dengan Landasan Teori Atribusi: Studi Tinjauan Literatur di Indonesia Nabawi, Denny; Hamira, Hamira; Najib , Ahmad Khoirun; Yanovi , Ana
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1069

Abstract

Penelitian ini bertujuan menganalisis motivasi kerja Generasi Z (Gen Z) di Indonesia dengan menggunakan teori atribusi sebagai kerangka untuk menafsirkan pengaruh faktor internal maupun eksternal. Penelitian dilakukan melalui tinjauan sistematis terhadap 36 artikel ilmiah terbitan 2019–2025 yang diperoleh dari Google Scholar, SINTA, dan Garuda. Hasil analisis menunjukkan bahwa faktor eksternal memiliki pengaruh lebih dominan sebesar 58% dibandingkan faktor internal sebesar 42%. Faktor eksternal, seperti lingkungan sosial, budaya organisasi, teknologi digital, fleksibilitas kerja, dan pengembangan karir, mendorong motivasi Gen Z melalui terciptanya keterhubungan, efisiensi, keseimbangan hidup, dan peluang berkembang. Sementara itu, faktor internal berupa pengembangan diri, otonomi, dan makna kerja memperkuat motivasi intrinsik mereka. Temuan ini menegaskan bahwa organisasi di Indonesia perlu mengembangkan budaya kerja yang kolaboratif dan adaptif, sejalan dengan karakter Gen Z yang lebih menghargai kebersamaan dan kebermaknaan kerja, berbeda dengan kecenderungan Gen Z di beberapa negara Eropa yang lebih individualistis. Dengan demikian, kajian ini memberikan pemahaman praktis bagi dunia kerja Indonesia dalam merancang strategi pengelolaan SDM yang sesuai dengan ekspektasi generasi mendatang.   This study aims to analyze the work motivation of Generation Z (Gen Z) in Indonesia by using attribution theory as a framework to interpret the influence of internal and external factors. The study was conducted through a systematic review of 36 scientific articles published between 2019 and 2025 obtained from Google Scholar, SINTA, and Garuda. The analysis results show that external factors have a more dominant influence of 58% compared to internal factors of 42%. External factors, such as social environment, organizational culture, digital technology, work flexibility, and career development, drive Gen Z’s motivation through the creation of connectedness, efficiency, work-life balance, and growth opportunities. Meanwhile, internal factors, including self-development, autonomy, and meaningful work, strengthen their intrinsic motivation. These findings emphasize that organizations in Indonesia need to develop a collaborative and adaptive work culture, in line with the characteristics of Gen Z who value togetherness and meaningful work, in contrast to the tendency of Gen Z in some European countries who are more individualistic. Thus, this study provides practical insights for the Indonesian workplace in designing human resource management strategies that meet the expectations of the next generation.  
Exploring How Green Perceived Value and Brand Knowledge Shape Consumers Intention to Buy Eco-Friendly Products through Green Attitude Panjaitan, Rahellia; Najib, Ahmad Khoirun; Rahayu, Gita; Shalahuddin, M.
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6744

Abstract

This study examines the influence of Green Perceived Value (Functional, Conditional, Social, and Emotional Values), Green Product Knowledge, and Attitude Toward Purchasing Green Products on Purchase Intention toward Green Products among consumers in the Greater Palembang Area. Using a quantitative approach, data were collected from 200 respondents who had purchased green products, analyzed through SEM-PLS.  The results show that Functional Value, Conditional Value, Emotional Value, and Green Product Knowledge positively affect Attitude Toward Purchasing Green Products, while Social Value has no significant impact. Attitude also positively influences Purchase Intention. These findings support previous studies and confirm the relevance of the Green Perceived Value (GPV) theory. The study contributes to theory and practice by highlighting the importance of emphasizing functional, emotional, and promotional benefits of green products through effective marketing communication and environmental education. Future research should expand the geographic scope and include Word of Mouth (WOM) to better understand social influences on green purchasing behavior
Generation Z's Readiness for the Gig Economy: The Role of Digital Literacy, Self-Efficacy, and Career Orientation Rahmatullah, Reska; Subagja, Ghia; Siregar, Lina Dameria; Najib, Ahmad Khoirun
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.342

Abstract

Gig economy continues to expand rapidly, reshaping employment patterns among young generations, particularly Generation Z raised in digital environments. This study investigates the effects of digital literacy, self-efficacy, and career orientation on university students’ readiness for the gig economy. A quantitative approach was employed involving 227 Generation Z students from Universitas Sriwijaya. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The measurement model demonstrated strong validity and reliability, with factor loadings above 0.70, AVE values exceeding 0.50, and composite reliability above 0.90. The structural model showed substantial explanatory power (R² = 0.639; Q² = 0.403). Self-efficacy (β = 0.356) and career orientation (β = 0.358) emerged as the strongest predictors, while digital literacy also had a significant effect (β = 0.195). These findings highlight that gig economy readiness is shaped by the integration of digital competence, psychological capacity, and career clarity, underscoring the importance of strengthening digital literacy, self-efficacy development, and career planning services in higher education.
Adoption of Information Systems and Digital Promotion Strategies Among Rural MSMEs Fera Widyanata; Dolly Tanzil; Muhammad Bahrul Ulum; Ahmad Khoirun Najib
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 1 (2026): Januari 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i1.4274

Abstract

Abstract: This community empowerment initiative aims to enhance the digital readiness of Micro, Small, and Medium Enterprises (MSMEs) in Permata Baru Village, Ogan Ilir Regency, through the implementation of information systems and digital promotion strategies. Prior to the program, local MSME actors faced several challenges, including limited digital literacy, a lack of understanding of online marketing strategies, and minimal utilization of social media as a promotional tool, resulting in restricted market reach. The program adopts an educational and participatory approach, combining community-based learning, interactive discussions, and consultation sessions facilitated by lecturers and students from the Faculty of Economics, Sriwijaya University. The findings indicate strong enthusiasm among MSME participants and an improved understanding of how digitalization can expand market access. Participants have begun to utilize social media platforms such as Instagram, Facebook, and TikTok to promote their products. Overall, this initiative contributes to advancing digital literacy and technology-based marketing skills among rural MSMEs, thereby fostering inclusive and sustainable local economic growth. Keywords: community engagement; digital literacy; digital promotion; information systems; MSMEs; rural development Abstrak: Inisiatif pemberdayaan masyarakat ini bertujuan untuk meningkatkan kesiapan digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Permata Baru, Kabupaten Ogan Ilir, melalui penerapan sistem informasi dan strategi promosi digital. Sebelum program ini dilaksanakan, para pelaku UMKM masih menghadapi sejumlah kendala, seperti terbatasnya literasi digital, kurangnya pemahaman mengenai strategi pemasaran daring, serta minimnya pemanfaatan media sosial sebagai sarana promosi sehingga jangkauan pasar mereka relatif sempit. Program ini mengadopsi pendekatan edukatif dan partisipatif, yang menggabungkan pembelajaran komunitas, diskusi interaktif, dan sesi konsultasi yang dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi, Universitas Sriwijaya. Temuan menunjukkan bahwa peserta UMKM menunjukkan antusiasme yang tinggi dan peningkatan pemahaman tentang bagaimana digitalisasi dapat memperluas akses pasar. Mereka telah mulai memanfaatkan platform media sosial seperti Instagram, Facebook, dan TikTok untuk promosi produk. Secara keseluruhan, inisiatif ini berkontribusi untuk memajukan literasi digital dan keterampilan pemasaran berbasis teknologi di kalangan UMKM pedesaan, yang mendorong pertumbuhan ekonomi lokal yang inklusif dan berkelanjutan. Kata kunci: pengabdian kepada masyarakat; literasi digital; promosi digital; sistem informasi; UMKM; pembangunan perdesaan
Extending the Technology Acceptance Model for Electric Vehicle Adoption in Palembang Subagja, Ghia; Rahmatullah, Reska; Najib, Ahmad Khoirun; Panjaitan, Rahellia
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.372

Abstract

This study aims to analyzes electric vehicle (EV) adoption in Palembang, Indonesia by extending the Technology Acceptance Model (TAM) with environmental concern and government support. EV adoption is increasingly important as cities seek to reduce transport emissions, but growing urban areas still face practical and behavioral barriers. A quantitative survey of 300 EV users in Palembang was conducted through an online questionnaire capturing daily experience, perceived benefits, ease of use, and views on government support. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings show that perceived usefulness and perceived ease of use have positive and significant effects on EV adoption. Perceived ease of use also has a positive and significant effect on attitude, and attitude further supports adoption. Environmental concern and government support likewise have positive and significant effects, indicating that care for the environment and supportive policies and infrastructure strengthen users’ decisions. Overall, the results suggest that EV adoption is shaped by both technology perceptions and wider policy support. These findings imply that faster EV uptake in Palembang can be supported by improving usability and charging convenience, communicating clear benefits, and expanding incentives, charging facilities, and consistent public information to reduce uncertainty and encourage wider adoption locally.
Transformational leadership and prosocial voice behavior: the mediating role of psychological ownership Najib, Ahmad Khoirun; Shalahuddin, M; Nabawi, Denny; Panjaitan, Rahellia
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.7043

Abstract

Employees were considered critical organizational assets that required professional management to ensure optimal contributions to organizational sustainability and development. One important form of contribution was prosocial voice behavior, defined as employees’ willingness to express constructive ideas, opinions, and suggestions to organizational authorities. Such behavior functioned as a positive indicator of organizational effectiveness, whereas employee silence reflected the opposite condition. Accordingly, identifying factors that fostered prosocial voice behavior was essential. This study aims to examine the effect of transformational leadership on prosocial voice behavior through the mediating role of psychological ownership. The study further explored this mediating mechanism within governance practices of public education institutions, both state-owned and private, in Indonesia. A quantitative cross-sectional design was employed, involving 194 respondents drawn from employees of public and private formal education foundations who had worked for more than one year and were not currently bound by permanent employment contracts with other organizations. Primary data were collected through self-administered online questionnaires. Structural Equation Modeling was applied to test the proposed hypotheses. The results reveal that transformational leadership has a statistically significant and positive effect on prosocial voice behavior. In addition, psychological ownership partially mediated the relationship between transformational leadership and prosocial voice behavior. While previous studies had examined various antecedents of prosocial voice, this study extended the literature by highlighting the role of psychological ownership in the educational sector. The findings offered practical implications for foundations and similar organizations and contributed empirical evidence to the literature on transformational leadership, psychological ownership, and prosocial voice behavior.
Co-Authors Dolly Tanzil Fera Widyanata Hamira Hamira, Hamira Lina Dameria Siregar M. Shalahuddin Muhammad Bahrul Ulum Nabawi, Denny Rahayu, Gita Rahellia Panjaitan Rahmatullah, Reska Shalahuddin, M Subagja, Ghia Ufaira, Rifda Alda Yanovi , Ana Zunaidah