Article Per Year (5 Year)
p-Index From 2020 - 2025
1.259
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Teknologi Informasi (J-Diteksi) Jurnal Rekayasa Perangkat Lunak
Yudha Pratama, Rendy
Unknown Affiliation
Computer Science & IT Engineering

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Rekayasa Perangkat Lunak

 1 
Data Mining untuk Klasterisasi dan Klasifikasi Pelanggan Berdasarkan Pendapatan dan Transaksi Pembelanjaan Menggunakan Algoritma K-Means AWALIYANI, IKNA; Yudha Pratama, Rendy
Jurnal Rekayasa Perangkat Lunak Vol. 4 No. 1 (2025): Jurnal Rekayasa Perangkat Lunak (J-Rapa)
Publisher : Universitas Aisyah Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of technology and business, handling customers is very important as consumers and a significant source of marketing information. Customer evaluations have a major impact on marketing and service quality can be a benefit or a loss to a seller's reputation. Knowing key customer profiles supports effective marketing strategies with a deep understanding of customer preferences and behavior. This approach is supported by clustering technology for better analysis of customer information, improving management, and designing IT technology according to current developments. The results of data processing form four clusters, forming customer profiles based on family structure and income/expense levels. Understanding cluster characteristics is the basis for an effective marketing strategy. By customizing marketing tactics, targeting specific offers, and optimizing promotions, companies can build strong relationships, increase retention, and achieve business success. This approach provides deep insight, enables targeted decision making, and is responsive to evolving market dynamics.
Co-Authors Aviv Fitria Yulia Desi Permata Sari Elvani Hertati Fajri Habibi, Fajri Ferly Ardhy Ikna Awaliyani Isni Kurnia, Ulfa Lathifah, Afra Mulyono, Andi Nuruhidin, Ahmad Ockhy Jey Fhiter Wassalam pramajaya, Jamilah Subiyanto