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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Applied Accounting And Business (JAAB) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Febby Nanda Utami
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Repositioning terhadap Customer Loyalty melalui Brand Equity sebagai Variabel Mediasi pada Layanan Kredit Konsumtif PT. Bank Pembangunan Daerah Jambi Febby Nanda Utami; Hamdiah; Adi Ihsan Syukri Amri; Rama Dhonal
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26983

Abstract

Business development in banking sector has grown and progressively increase. Bank Jambi (PT. Bank Pembangunan Daerah Jambi) which is close to the image of "Bank PNS" is determined to become a professional bank, especially in consumptive credit services. The purpose of this study was to analyze the effect of repositioning on customer loyalty, analyze the effect of repositioning on brand equity, analyze the effect of brand equity on customer loyalty and analyze the effect of repositioning on customer loyalty mediated by brand equity in consumer credit services of Bank Pembangunan Daerah Jambi. The method used in this research is descriptive method through a survey approach. The sample respondents is 100 customer that using the consumptive credit services on Bank Pembangunan Daerah Jambi. The research variables are Repositioning, Customer Loyalty and Brand Equity. Data analysis was carried out with two approaches, qualitative and quantitative, with Structural Equation Modeling (SEM). The result of this research is Repositioning results have a significant effect on Customer Loyalty, Repositioning has a significant effect on Brand Equity, Brand Equity has a significant effect on Customer Loyalty and Repositioning has an indirect effect on Customer Loyalty through Brand Equity. Keywords : Repositioning, Customer Loyalty, Brand Equity, Consumer Credit Services
Dampak Materialisme, Pengendalian Diri dan Motivasi pada Perilaku Pengelolaan Keuangan Keluarga (Studi pada Masyarakat di Desa Ladang Panjang Kecamatan Sarolangun Kabupaten Sarolangun) Hamdiah; Febby Nanda Utami; Suci Wulandari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26985

Abstract

This study aims to analyze the influence of materialsm, self-control, and motivation on family financial management behavior in the community of Ladang Panjang village, Sarolangun District, Sarolangun Regency. Amid modernization and a growing consumerist lifestyle, rural communities are also experiencing shifts in value orientation that impact household financial behavior. The research method use is a survey with descriptive qualitative approach, involving 60 purposively selected respondents. Data were collected through observation and questionnaires based on indicators of each variable. The result show that materialsm negatively affects financial management behavior, while self-control and motivation play a positive role in encouraging wise financial decisions. These three variables interact and jointly influence the quality of family financial management. The findings highlight the importance of contextual fianncial education and instilling long-term planning values within households to improve economic resilience.
Penerapan Model Kanvas dalam Pendampingan Tenaga Kerja Mandiri Pemula untuk Perencanaan Bisnis di Kelurahan Pematang Kandis, Kecamatan Bangko, Kabupaten Merangin: Pengabdian Hamdiah; Febby Nanda Utami; Heriyani; Dahlia; Suci Wulandari
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1965

Abstract

The mentoring program for novice independent workers in Pematang Kandis Village aims to increase the entrepreneurial capacity of the community through the understanding and application of the Business Model Canvas (BMC) as a simple and systematic business planning tool. This activity is motivated by the still low competitiveness and managerial capabilities of novice independent workers in developing sustainable business plans, due to limited access to training and business planning or the still low capabilities of Human Resources. Mentoring through this program can be an important instrument in developing local entrepreneurial potential by implementing activity implementation methods including socialization, training, focus group discussions, and individual assistance in preparing the BMC consisting of customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, main activities, key partners, and cost structures. Participants also showed an increased understanding of the importance of mature and systematic business planning. This activity is expected to be the first step in creating resilient and competitive independent entrepreneurs.
Implementasi Mobile Commerce Pada Poljamshop Rezagi Meilano; Rama Dhonal; Febby Nanda Utami; Misyati
Journal of Applied Accounting And Business Vol. 4 No. 2 (2022): JAAB - Desember 2022
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/jaab.v4i2.9

Abstract

Poljamshop is an information system that is used to market products at the Jambi Polytechnic and also collaborating partners.Currently there are only sales through the website and few visitors because they are not known to the public, so sales are stillpersonal through mouth to mouth promotions or social media promotions. With this, e-commerce to help Poljamshop increasecustomer satisfaction to choose or order a product at Poljamshop. This application is made by developing a system using the waterfall method, the tools used to describe the model of this application system are Context Diagrams, Data Flow Diagrams (DFD) and Entity Relationship Diagrams (ERD). The purpose of this final project is to create a mobile commerce on Poljamshop
E-Commerce Pada Masdokusnack.Id Febby Nanda Utami; Masdiana
Journal of Applied Accounting And Business Vol. 4 No. 1 (2022): JAAB - Juni 2022
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/jaab.v4i1.81

Abstract

Masdokusnack.Id is one of the UMKM that sell snack and in promotions using brochures and sales that have to wait for the arrival of customers to place. Is there a problem that is a small promotion and requires a large cost, difficult to increase sales and explanation of product information is less clear. Therefore, this research aims to find PHP e-commerce system and MySQL database where the researcher develops system with waterfall method and uses unified model language model system approach using usecase diagram, activity diagram, class diagram and flow diagram diagram. The new system has input data ie admin data input, category data, product data, expedition data, sales input and output that generate customer data, product data, order data, data delivery of goods, payment data and forum data arranged to facilitate MASDOKUSNACK.ID in promotion and can increase sales with big amount, giving facility for member to order product, giving facility for employees to processing product data.  
Co-Authors Dahlia Hamdiah Heriyani Masdiana Meilano, Rezagi Misyati Rama Dhonal Suci Wulandari Syukri Amri, Adi Ihsan