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All Journal Jurnal Pendidikan dan Pemberdayaan Masyarakat JUMANJI (JURNAL MANAJEMEN JAMBI) TECHNOBIZ : International Journal of Business Journal of Applied Accounting And Business (JAAB) Journal of Trends Economics and Accounting Research JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Jurnal Manajerial dan Bisnis Tanjungpinang Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Masyarakat Unama
Utami, Febby Nanda
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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PENERAPAN STRATEGI PAKET OPEN TRIP DAN KUALITAS PELAYANAN JASA DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PT. ROMI TOUR AND TRAVEL SEBAGAI AGEN BIRO PERJALANAN WISATA Amri, Adi Ihsan Syukri; Hamdiah, Hamdiah; Utami, Febby Nanda; Beatrice, Aulia; Auliah, Syahrani Rabi
Manajerial dan Bisnis Tanjungpinang Vol. 8 No. 2 (2025): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 8 no 2 2025
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/manajerial.v8i2.2539

Abstract

This study aims to analyze whether the variables of open trip strategy and service quality, both partially and simultaneously, have an influence on the consumer purchase decision variable at PT Romi Tour and Travel as a travel agency. The object of this research is consumers who have used the services of PT Romi Tour and Travel as a travel agency, with a total sample of 96 respondents determined using the Cochran formula. The data were collected through questionnaires randomly distributed to consumers who used the services of PT Romi Tour and Travel as a travel agency via Google Forms. The data analysis methods used in this study include multiple regression analysis, coefficient of determination analysis, classical assumption tests, F-test, and t-test. The results of the study indicate that both simultaneously and partially, the variables of open trip package strategy and service quality have an influence on the consumer purchase decision variable.
PENGARUH BELANJA MODAL, EKSPOR DAN PERTUMBUHAN EKONOMI TERHADAP TINGKAT KEMISKINAN DI KOTA JAMBI Anggun Sari, Deby; Helencia, Kiki; Irawan, Deki; Nanda Utami, Febby
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 7 No. 1 (2024): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

Deby Dkk, 2019 with the title of thesis research, namely the Effects of Capital Expenditures, Exports and Economic Growth on Poverty Levels in Jambi City (Path Analysis Approach) This study aims to: 1) To analyze the effect of Capital Expenditures and Exports on Economic Growth in Jambi City during 2001-2017. 2) To analyze the effect of Capital Expenditures, Exports and Economic Growth on Poverty Levels in Jambi City during 2001-2017. The research model used in this study is the Path Analysis model. The effect of capital expenditure and exports on economic growth in Jambi City during the period of 2001 to 2017 can be concluded that capital expenditure and exports simultaneously influence economic growth in Jambi City. Whereas if viewed partially, the two independent variables, namely capital expenditure, have a negative and significant effect on economic growth and exports have a positive and significant effect on economic growth in Jambi City. The contribution of the direct effect of capital expenditure on economic growth is large and positive in value, but when viewed the contribution of indirect influence on economic growth through exports is greater than the contribution value of direct influence, but the value is negative. Whereas ifcalculated the contribution of the total effect is small and negative for economic growth in Jambi City. The effect of capital expenditure and exports on poverty and economic growth as intervening variables in Jambi City during the period of 2001 to 2017 can be concluded that capital expenditure, exports and economic growth simultaneously have a significant effect on poverty levels in Jambi City. Meanwhile, if viewed partially, only the export variable can have a significant effect on the poverty level, while capital expenditure and economic growth as intervening variables in this analysis model cannot influence the poverty level in Jambi City. Furthermore, testing the Trimming method results in the export variables that have a significant effect on the poverty level. The contribution of the direct effect of the export variable on poverty levels is 47.6 percent
Co-Authors Alvita, Alysia Auliah, Syahrani Rabi Beatrice, Aulia Benediktus Rolando Dahlia Deby Anggun Sari deki Irawan Fahdillah, Yosi Hamdiah Hamdiah Hamdiah Heriyani Heriyani, Heriyani Herry Mulyono Johni Paul Karolus Pasaribu Kartika, Yulia Dwi Kiki Helencia Masdiana Meilano, Rezagi Mira Gustiana Pangestu Misyati Rama Dhonal Scheilla Aprilia Murnidayanti Suci Wulandari Sukmawati, Aegisia Syukri Amri, Adi Ihsan Tri Agustin, Aini Usmayanti, Vivi Wijaya, Felix Yossinomita