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Journal : Social Humanity

PERSONAL SELLING SEBAGAI KOMUNIKASI PEMASARAN PRODUK INDIHOME PT. TELKOM PALU Faisal; Zainuddin, Sumarni; Alfiyaty, Rizqy
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1341

Abstract

This study aims to determine the form of Personal Selling by PT. Telkom as well as knowing the Personal Selling process carried out by PT. Telkom Palu. The type of research used is descriptive qualitative type. The basis of research in this study is a case study, data collection techniques used are observation and in-depth interviews. The data analysis technique used in this research is the data analysis technique of Miles and Huberman's interactive analysis model, namely data reduction, data presentation, conclusion drawing and verification. The results showed that the form of Personal Selling that occurred at PT. Telkom Palu, namely, (1) retail sales, sales serving prospective customers who come to the company, (2) field sales, sales selling outside the company, and (3) executive sales, PT. Telkom Palu involves agency leaders in product marketing. The Personal Selling process that occurs are, (1) looking for potential customers, sales canvassing related to customer references, (2) preliminary approach, sales start a relationship with the initial steps, namely several personal visits, telephone and sms, (3) approach, sales look attractive and be polite and attentive to potential customers, (4) presentation and demonstration, sales bring supporting tools that support smooth activities, (5) overcome objections, sales when meeting potential customers, by making sales, and listening to all complaints related to IndiHome product problems, (6) closing sales, sales recognizing signs given by customers in the form of statements or comments, and (7) following up, sales ensuring customer satisfaction and repeat purchases. This has been done by PT. Telkom Palu in order to attract interest and increase sales of telecommunication service products.
Manajemen Komunikasi Badan Penanggulangan Bencana Daerah dalam Penanggulangan Bencana Banjir di Kabupaten Tolitoli Wulan, Sri Nawang; Herawati, Andi Febri; Alfiyaty, Rizqy
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 8 No. 2 (2024): October
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v8i2.1905

Abstract

This study aims to find out how BPBD Tolitoli Regency's communication management. In addition, in handling disasters using qualitative descriptive methods with the theory of Puji Lestari in Susanto et al. and collecting data through observation, personal interviews and structured, and documented. This study used a purposive sampling method by taking four informants. The results of this study indicate that the Tolitoli Regency Regional Disaster Management Agency carried out the stages in accordance with the Law of the Republic of Indonesia number 24 of 2007 concerning disaster management. In the communication management plan, they carry out pre-disaster and post-disaster stages. They themselves have their own organizing and duties in disaster management. Then from disaster management planning and evaluation they always coordinate cooperation with relevant stakeholders. Self-evaluation in the event of a disaster they make into an action plan report that is the gradual development of the area of the disaster incident. For the inhibiting factors we saw that BPPD has problems related to difficult communication networks for remote areas and budgets for disaster management as well as a lack of infrastructure which is an obstacle to BPBD activities in flood disaster management.