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Optimalisasi Digital Marketing pada UMKM pengrajin batik “Tan Collection” Binjai dalam meningkatkan penjualan Heridayani, Heridayani; Ani, Fitri; Siregar, Prima Yanti; Dianhiny, Suci; Benny, Leo; Andrysyah, Andrysyah; Nisa, Rizki Hikmatun
Jurnal Abdi Mas Adzkia Vol 5, No 2 (2025): Januari - Juli 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/adzkia.v6i1.23467

Abstract

Digital marketing is one of the marketing methods used by MSME actors to develop their businesses. The increased use of the internet has led people to engage in modern marketing and abandon conventional marketing methods. This community service activity aims to help the problems faced by Tan Collection MSMEs. The solution offered in this activity is to implement digital marketing using Instagram. Through activities involving interviews and socialization, this aims to provide knowledge about the basic concepts of digital marketing, effective strategies, in enhancing online marketing through social media. Some digital marketing strategies that can be applied by Tan Collection MSMEs include planning a consistent posting schedule, selecting engaging content, utilizing features like Stories and Reels, or conducting live sessions. Through this community service activity, it is hoped that it can become knowledge and insight for SMEs in developing their businesses.
The Protagonist’s Inner Beauty Concepts Reflected in Danielle Steel’s Novel Big Girl Sari Siregar, Nurmaliana; Heridayani, Heridayani; Ani, Fitri; Siregar, Prima Yanti
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2025): June-September 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i2.1271

Abstract

This study aimed to explore the concepts of inner beauty reflected in the protagonist of Big Girl, a novel by Danielle Steel. The main character, Victoria Dawson, was portrayed as an intelligent, loyal, and optimistic woman who often faced rejection from her parents due to her physical appearance. This research used a qualitative approach with descriptive analysis based on selected excerpts from the novel. The findings showed that Victoria’s true beauty was expressed through her persistence in pursuing education, her loyalty in relationships, and her optimism in achieving her dream of becoming a teacher. This study emphasized that inner beauty was more meaningful than physical appearance, and Victoria’s character served as a strong representation of moral values and the strength of women in overcoming social and familial pressures.
HARNESSING GAME-BASED TOOLS IN EFL CLASSROOMS: MGMP TEACHERS’ PERSPECTIVES ON USING KAHOOT Heridayani, Heridayani; Hasibuan, Selamat Husni; Wariyati, Wariyati
Journal of English Education and Linguistics Vol. 6 No. 1 (2025): Journal of English Education and Linguistics (in Progress)
Publisher : Program Studi Tadris Bahasa Inggris Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/jeel.v6i1.2277

Abstract

This study explores how English teachers in an Indonesian MGMP (Musyawarah Guru Mata Pelajaran) community perceive and integrate Kahoot in EFL classrooms. Using a descriptive qualitative design, data were collected from six teachers through interviews, classroom observations, and document analysis. The results show that teachers use Kahoot for various pedagogical purposes, including vocabulary review, grammar reinforcement, and formative assessment. Teachers also employed different integration strategies, using Kahoot as warm-ups, comprehension checks, and review activities. Despite challenges such as limited internet access, lack of devices, and time constraints, teachers observed significant improvements in student motivation, participation, and confidence. The study highlights the role of professional collaboration within MGMP in supporting technology use, and the importance of teacher agency in adapting digital tools to meet classroom needs. The findings suggest that teacher-mediated gamification through Kahoot can enhance both engagement and learning outcomes in EFL contexts, particularly when supported by reflective teaching practices and local collaboration.
Empowering Non-EFL Students' Speaking Skills through E-Portfolios: A Design-Based Research in Primary Teacher Education Wariyati, Wariyati; Rosly, Rohazlyn; Marisa, Vera; Heridayani, Heridayani
VISION Vol 21, No 1 (2025)
Publisher : UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/vis.v21i1.4519

Abstract

English proficiency is essential for global communication across various domains. However, non-EFL students, particularly in Primary Teacher Education Programs, often struggle with speaking skills due to limited vocabulary and low confidence. This study employs a Design-Based Research (DBR) approach to develop and implement an e-portfolio-based assessment aimed at improving students’ speaking abilities. Data were collected from PGSD students at UMN Al Washliyah through observations, interviews, and document analysis. Results indicate significant improvements in four key speaking components: fluency, pronunciation, vocabulary, and grammar. The use of e-portfolios not only enhanced speaking performance but also increased student motivation and engagement.
Peningkatan Kompetensi Digital Guru MTs melalui Pelatihan Desain Pembelajaran Interaktif Berbasis Canva Heridayani, Heridayani; Naipospos, Nova Yesyca; Dianthiny, Suci; Ani, Fitri; Siregar, Prima Yanti; Benny, Leo
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.4038

Abstract

This article presents the outcomes of a Canva-based training program aimed at enhancing the digital competence of teachers at MTs Al-Munawwarah, Kota Binjai, in designing interactive learning media. Implemented through a need-based participatory approach, the workshop emphasized hands-on practice in creating presentation slides, educational posters, and instructional Instagram content. The results indicated significant improvements in participants’ technical skills, visual creativity, and pedagogical awareness. In addition to producing innovative and contextual teaching materials, the training fostered an online learning community to support ongoing mentoring. These findings highlight Canva’s potential as an effective tool for promoting digital transformation in madrasahs and empowering teachers as change agents in technology-integrated education
EFL Learners’ Experiences in Using Tiktok to Enhance Pronunciation and Speaking Fluency Siregar, Prima Yanti; Heridayani, Heridayani; Siregar, Nurmaliana Sari; Wariyati, Wariyati; Ani, Fitri
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 3 (2025): Oktober 2025 - Januari 2026
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i3.1823

Abstract

This study explores how English as a Foreign Language (EFL) learners use TikTok to improve their pronunciation and speaking fluency. Recognizing the growing influence of social media in education, the research investigates the ways in which students integrate TikTok into their language learning practices. A descriptive qualitative design was employed to capture students’ lived experiences. Nine undergraduate students from AMIK ITMI Medan participated in semi-structured interviews and shared their TikTok-based speaking activities. Data were analyzed thematically to identify recurring patterns and insights. The findings reveal that TikTok serves as a practical and engaging tool for developing oral skills. Students used short video features to imitate native speakers, repeat expressions, and refine their pronunciation through multiple recordings. The process also improved their fluency as repeated performance reduced hesitation and increased speech confidence. Moreover, the platform’s interactive and entertaining nature fostered motivation, enjoyment, and a sense of achievement. Despite these benefits, some challenges were noted, including distractions from non-academic content, the use of informal language, and technical barriers. In conclusion, the study demonstrates that TikTok can function as an effective supplementary platform for EFL speaking practice. It provides authentic exposure, encourages self-directed learning, and enhances motivation in a low-pressure environment. The results suggest that teachers should guide students in purposeful use of TikTok, balancing creativity with structured learning objectives to maximize its pedagogical value.
Role of Peer and Self-Assessment Practices for Enhancing Critical Writing in EFL High School Tarigan, Fatin Nadifa; Zahiri, Arsi; Heridayani, Heridayani; Siregar, Nurmaliana Sari
Journal of English Education and Teaching Vol. 9 No. 4 (2025): Journal of English Education and Teaching (JEET)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jeet.9.4.563-577

Abstract

This study examines the effect of peer and self – assessment practices on high school students’ critical writing in English as a Foreign Language (EFL) context. A quasi-experimental design with two groups was employed with the intervention lasting six weeks. The participants were 60 students of the eleventh grade from a private high school in Medan. Peer and self-assessment using analytic rubrics were implemented in the experimental group, while the conventional teacher feedback was applied in the control group. The students’ writing performance was measured through pretest and posttest. In addition, qualitative data were collected using open-ended questionnaires to explore the students’ perception in implementing peer and self-assessment. The findings revealed a significant improvement in the experimental group especially in the aspect of argument development and critical reflection, compared to the control group. The findings also indicated the students’ awareness of writing and confidence increase after the implementation of peer and self-assessment in the experimental group. Overall, peer and self-assessment encouraged active engangement in the writing process and supported the development of critical thinking skills. It can be concluded that peer and self-assessment are effective in enhancing critical writing among high school EFL students.
Unpacking the Challenges: An Exploration of EFL Students’ Speaking Problems Wariyati, Wariyati; Sembiring, Yenita Br; Prawiyata, Yugi Diraga; Rosly, Rohazlyn; Heridayani, Heridayani; Dalila, Eisya
Journey: Journal of English Language and Pedagogy Vol. 8 No. 2 (2025): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v8i2.1623

Abstract

Fluency in English speaking is a vital competence for English Language Education students because it supports both academic success and future professional performance. However, many students continue to encounter difficulties in achieving oral fluency due to various internal and external factors. This study aimed to identify and analyze the factors influencing students’ challenges in speaking English fluently. The investigation focused on internal aspects such as anxiety and motivation, and external aspects including exposure to English and instructional methods. Employing a mixed-methods design, the research combined quantitative and qualitative data. A survey was administered to 56 English Language Education students to gather information about their experiences, challenges, and perceived barriers. The quantitative data were analyzed descriptively, while ten students were later interviewed to gain deeper insights into their perspectives. The results revealed that limited vocabulary, low confidence, speaking anxiety, and lack of English-speaking environments were the main obstacle affecting fluency. Most participants expressed a need for more supportive, practice-oriented learning conditions. These findings indicate that integrating interactive methods, authentic assessment, and non-threatening classroom environments can enhance students’ speaking proficiency.