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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM ABIDUMASY : Jurnal Pengabdian kepada Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Bima Abdi: Jurnal Pengabdian Masyarakat Al-Khidmah Jurnal Pengabdian Masyarakat QISTINA: Jurnal Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business Asthadarma: Jurnal Pengabdian Kepada Masyarakat ManBiz: Journal of Management and Business PESHUM
Muhammad Bhirawa Dwi Atma Citalada
Universitas Pembagunan Nasional Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Implementasi Webinar Trading dalam Meningkatkan Edukasi Masyarakat di PT Agrodana Futures Surabaya Wike Ria Istanti; Muhammad Bhirawa Dwi Atma Citalada
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.5127

Abstract

Futures trading is an important part of the modern investment ecosystem. This activity involves significant risks and requires a deep understanding of market dynamics and risk management. Poor investment choices and large financial losses are often caused by a lack of financial literacy and negative perceptions of the futures trading industry in Indonesia. Most consumers find it difficult to understand basic concepts such as margin, leverage, and risk management due to the popularity of speculative activities and a lack of understanding about the legality of brokers. The objective of this community service activity is to improve and empower public trading literacy by utilizing webinars as an interactive and accessible digital learning tool. The method used is qualitative descriptive through the organization of the “Ruang Trading 2025” webinar, which featured speakers from PT Agrodana Futures, ICDX, and ASPEBTINDO. The results of this activity showed a significant increase in participants' understanding of risk identification, the use of stop loss and take profit strategies, and the ability to distinguish between legal and illegal brokers. It is estimated that this initiative will develop into a successful digital education model to create a safer, more transparent, and sustainable futures trading ecosystem for the wider community.
Analisis Peran Media Sosial terhadap Peningkatan Pemesanan oleh Pelanggan. Studi Kasus: Reddoorz Desika Nadia Putri; Muhammad Bhirawa Dwi Atma Citalada
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v5i1.11064

Abstract

This study analyzes the role of social media in increasing customer bookings through digital marketing strategies for RedDoorz student interns. Social media is used as the primary means of implementing digital marketing strategies to reach a wider range of potential customers. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The independent variable (X) is the digital marketing strategy with indicators of content quality, information credibility, and promotional visuals, while the dependent variable (Y) is customer decisions with indicators of purchase interest, booking intensity, and order conversion. Primary data were collected through questionnaires from student interns. The independent variable in this study is the digital marketing strategy measured through indicators of content quality, information credibility, and promotional visuals. Meanwhile, the dependent variable is customer decisions measured through customer purchase interest, booking intensity, and order conversion. The data obtained were analyzed to determine the effect of digital marketing strategies through social media on customer decisions in making bookings. The results of this study are expected to provide an overview of the effectiveness of social media as a digital marketing tool and become evaluation material for RedDoorz in improving its social media-based marketing strategy.
OPTIMALISASI PENGELOLAAN DATABASE DATA PROYEK KONSTRUKSI DI BAGIAN ADMIN DATA PADA PT Ainur Rochima; Muhammad Bhirawa Dwi Atma Citalada
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i2.9337

Abstract

The increasing complexity of construction projects demands accurate, integrated, and easily accessible data management to support managerial decision-making. At PT Bahtera Cipta Anugrah, project material requirement data management is still carried out using separate spreadsheets for each project, resulting in risks of data duplication, information inconsistency, and delays in cross-project report consolidation. This study aims to optimize the management of construction project data databases in the data administration department through the design of a centralized relational database model using a conceptual approach. The method used is descriptive qualitative with a Five-Step Syntax framework, which includes problem identification, business process mapping, data auditing and needs analysis, model design, as well as validation and recommendations. An audit of the material requirements data that have been compiled shows a combination of deficits and surpluses in two major projects, as well as duplicate material names and inconsistencies in column entries, indicating weak data integrity. Conceptually, comparison simulations show that the time needed to consolidate reports and search for information in spreadsheet systems can be reduced from minutes to seconds if a centralized relational database system is used. The database model design with the entities Project, Material, Supplier, and Transaction allows for reduced redundancy, improved data integrity, and supports the development of a cloud-based managerial dashboard capable of providing material information more quickly and reliably. ABSTRAK Peningkatan kompleksitas proyek konstruksi menuntut pengelolaan data yang akurat, terintegrasi, dan mudah diakses untuk mendukung pengambilan keputusan manajerial. Di PT Bahtera Cipta Anugrah, pengelolaan data kebutuhan material proyek masih menggunakan spreadsheet terpisah untuk setiap proyek, sehingga menimbulkan risiko duplikasi data, inkonsistensi informasi, serta keterlambatan dalam konsolidasi laporan lintas proyek. Penelitian ini bertujuan mengoptimalkan pengelolaan database data proyek konstruksi di bagian admin data melalui perancangan model database relasional terpusat dengan pendekatan konseptual. Metode yang digunakan adalah kualitatif deskriptif dengan kerangka Sintaks Lima Langkah yang mencakup identifikasi masalah, pemetaan proses bisnis, audit data dan analisis kebutuhan, perancangan model, serta validasi dan rekomendasi. Audit terhadap data kebutuhan material yang telah direkap menunjukkan adanya kombinasi defisit dan surplus pada dua proyek utama, serta duplikasi nama material dan ketidakkonsistenan pengisian kolom yang mengindikasikan lemahnya integritas data. Secara konseptual, simulasi perbandingan menunjukkan bahwa waktu konsolidasi laporan dan pencarian informasi pada sistem spreadsheet dapat berkurang dari skala menit menjadi detik apabila digunakan sistem database relasional terpusat. Rancangan model database dengan entitas Proyek, Material, Supplier, dan Transaksi memungkinkan pengurangan redundansi, peningkatan integritas data, dan mendasari pengembangan dashboard manajerial berbasis cloud yang mampu menyajikan informasi material secara lebih cepat dan andal.
Pemanfaatan Video Pendek TikTok untuk Strategi Digital Marketing Showroom Jati Subur Mobil Wahyu Krisnawan; Muhammad Bhirawa Dwi Atma Citalada
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4883

Abstract

The development of digital technology has transformed traditional marketing methods into more dynamic, content-based strategies, particularly through social media platforms like TikTok. This study aims to analyze how short videos on TikTok are utilized as part of the digital marketing strategy by the car showroom Jati Subur Mobil, using the TikTok account @jatisuburmobil. The method used is descriptive analysis. Data were collected from the showroom's TikTok content and documentation of digital promotional activities. The results show that using short videos with engaging visuals, relevant music, and concise information effectively increases user engagement, expands audience reach, and builds brand awareness for Jati Subur Mobil more effectively than traditional promotional media. TikTok also allows the showroom to directly reach younger market segments by following weekly or monthly trending topics. This study concludes that TikTok is not only an entertainment platform but can also be optimized as a strategic digital marketing tool for local automotive businesses.
Strategi Pemasaran Digital Melalui Marketplace Facebook Pada Jati Subur Mobil M Wisnu Dwimahatma; Muhammad Bhirawa Dwi Atma Citalada
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.5029

Abstract

The advancement of digital technology has led to significant changes in marketing, including in the used car sales sector. This journal aims to explore digital marketing strategies through Facebook Marketplace by the Jati Subur Mobil showroom. Based on the findings, Facebook Marketplace has proven effective in expanding marketing reach and increasing the chances of products being seen by potential buyers. However, there are also several challenges encountered, such as numerous responses from non-serious users and high competition among businesses. By implementing strategies such as using attractive images, informative advertisement titles, quick responses, and complete descriptions, the showroom has succeeded in enhancing its sales potential.
Adaptasi Mahasiswa Magang Generasi Z terhadap Perbedaan Budaya Komunikasi di Lingkungan kerja Perum Perhutani Jawa Timur Catheryne Aldora Wibowo; Muhammad Bhirawa Dwi Atma Citalada
QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7702

Abstract

Penelitian ini membahas strategi adaptasi komunikasi mahasiswa mahasiswa generasi Z selama menjalani magang di Perum Perhutani Jawa Timur. Mahasiswa menghadapi perbedaan budaya komunikasi formal di tiap divisi, termasuk interaksi dengan pegawai senior dan sistem rolling antar divisi. Adaptasi ni dilakukan melalui pengamatan , penyesuaian gaya bicara, Bahasa tubuh, dan hubungan interpersonal yang didukung oleh mentor dan teman magang, sehingga komunikasi menjadi lebih efektif, nyaman, dan pengalaman magang lebih maksimal.
Peran Sistem SAP Dalam Digitalisasi Administrasi Perkebunan: Studi Kasus PT Binasawit Abadipratama Latrik Melindarwati; Muhammad Bhirawa Dwi Atma Citalada
QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7755

Abstract

Penelitian ini bertujuan untuk menganalisis peran sistem SAP sebagai sistem yang dikaji dalam mendukung digitalisasi administrasi perkebunan di PT Binasawit Abadipratama. Analisis difokuskan pada dampak pemanfaatan SAP terhadap efisiensi administrasi, keakuratan data, kendala implementasi, serta kebutuhan pengembangan sistem berdasarkan pengalaman pengguna administrasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara semi-terstruktur terhadap tujuh pegawai administrasi yang secara langsung menggunakan SAP dalam kegiatan pencatatan dan pelaporan. Data dianalisis menggunakan analisis tematik melalui tahapan reduksi data, pengkodean, pengelompokan tema, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pemanfaatan SAP mampu meningkatkan efisiensi administrasi, mempercepat proses pelaporan, serta meningkatkan keakuratan data dibandingkan sistem manual yang sebelumnya digunakan. Namun, implementasi SAP masih menghadapi kendala berupa ketidakstabilan jaringan internet dan keterbatasan dukungan teknis. Penelitian ini memberikan implikasi manajerial bagi perusahaan dalam mengoptimalkan pemanfaatan SAP sesuai dengan karakteristik operasional perkebunan.
IMPLEMENTASI EDUKASI TRADING DAN MANAJEMEN RISIKO DALAM MENINGKATKAN KOMPETENSI KARYAWAN DI PT GLORI INVESTAMA SURABAYA Rafli Rezaldi; Muhammad Bhirawa Dwi Atma Citalada
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.60430

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan dan kompetensi karyawan pialang melalui penerapan edukasi trading dan manajemen risiko di PT Glori Investama Surabaya. Kegiatan ini dilatarbelakangi oleh pentingnya pemahaman karyawan mengenai mekanisme trading, analisis pasar, serta pengelolaan risiko dalam industri pialang yang memiliki tingkat dinamika dan risiko tinggi. Metode pelaksanaan dilakukan dengan pendekatan partisipatif melalui program pelatihan internal yang disusun secara sistematis dan berkelanjutan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman karyawan terkait konsep trading dan manajemen risiko, serta kemampuan dalam menyampaikan informasi investasi kepada nasabah secara lebih efektif. Program ini memberikan dampak positif terhadap profesionalisme dan kesiapan karyawan dalam menghadapi perubahan serta volatilitas pasar.
Co-Authors Ainur Rochima Aldi Bagus Hermawan Ardelia Dwi Agustiani Catheryne Aldora Wibowo Choirunnisa, Salsa Damanda, Sherya Desika Nadia Putri Elsavira Nurul Akmalia Hizkia Hardi Irma Kurniasari Kevin Joy Nasserino Kevin Ricky Pradana Latrik Melindarwati Lutfi Hamidah M Wisnu Dwimahatma Maulana, Muhammad Fari Haqqi Mohammad Naufal Adityo Nabilah, Firyal Nasywa Shabrina Khunaifi Navy Nurlyn Ajrina PUTRI OKTAVIANI Rafli Rezaldi Rafly, Muhammad Ken Rasheeda Khusnul Amalia Rishad Daristama Baihaqi RISKA WAHYUNI Rochima, Ainur Septian Sony Utomo Sherly Lawalata Tiara Nebrisca Valonika Arifta Vanza Satria Pringga Pratama Vian Ahmad Saputra Wahyu Krisnawan Wike Ria Istanti Wiwik Handayani Zaidan Nabil Al Farizi