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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM ABIDUMASY : Jurnal Pengabdian kepada Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Bima Abdi: Jurnal Pengabdian Masyarakat QISTINA: Jurnal Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business Asthadarma: Jurnal Pengabdian Kepada Masyarakat PESHUM
Muhammad Bhirawa Dwi Atma Citalada
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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PEMBERDAYAAN UMKM MELALUI TRANSFORMASI DIGITAL DAN PELATIHAN DIGITAL MARKETING SEBAGAI UPAYA PENGUATAN EKONOMI LOKAL KELURAHAN BULAK BANTENG Navy Nurlyn Ajrina; Muhammad Bhirawa Dwi Atma Citalada; Elsavira Nurul Akmalia; Hizkia Hardi; Zaidan Nabil Al Farizi
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Program pengabdian masyarakat ini berfokus pada pemberdayaan UMKM melalui transformasi digital dan pelatihan pemasaran sebagai upaya penguatan ekonomi lokal di Kelurahan Bulak Banteng, Surabaya. Kegiatan ini dilatarbelakangi oleh rendahnya literasi digital dan masih dominannya pemasaran konvensional di kalangan UMKM setempat, yang berpotensi menghambat daya saing di era digital. Tujuan utama pengabdian masyarakat ini adalah meningkatkan pemahaman dan keterampilan UMKM dalam memanfaatkan platform digital untuk promosi dan perluasan pasar, serta membantu digitalisasi usaha mereka. Kegiatan ini bermitra dengan Pemerintah Kelurahan Bulak Banteng dan Komunitas UMKM setempat. Metode yang digunakan adalah Participatory Action Research (PAR) dengan pendekatan kualitatif deskriptif, melibatkan survei door-to-door, pendampingan pembuatan akun media sosial, pendaftaran di marketplace, dan sosialisasi pemasaran digital. Hasil yang dicapai meliputi keberhasilan pendaftaran 31 UMKM di Google Maps, 4 UMKM di Shopee Food, 1 UMKM di GoFood, 1 UMKM di Marketplace Shopee, serta pendampingan pembuatan akun Instagram dan TikTok untuk beberapa UMKM. Selain itu, sosialisasi dan pelatihan terkait digital marketing juga dilakukan. Capaian ini menunjukkan adanya peningkatan visibilitas digital dan potensi jangkauan pasar yang lebih luas bagi UMKM di Kelurahan Bulak Banteng. Keberhasilan program ini menggarisbawahi pentingnya digitalisasi dalam meningkatkan ketahanan dan daya saing UMKM lokal, sekaligus mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) terkait pertumbuhan ekonomi yang inklusif.
PERCEPATAN LEGALITAS DAN DIGITALISASI UMKM DI KELURAHAN PLOSO OLEH MAHASISWA KKN BELA NEGARA Rishad Daristama Baihaqi; Muhammad Bhirawa Dwi Atma Citalada; Nasywa Shabrina Khunaifi
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract: The community service program entitled "Digitalization and Business Legality of MSMEs" was part of the Thematic Community Service (KKN) on National Defense conducted by UPN "Veteran" East Java students in Ploso Urban Village, Tambaksari District, Surabaya. This program was motivated by the low level of business legality and digital adoption among Micro, Small, and Medium Enterprises (MSMEs). It aimed to enhance legal registration and digital readiness of MSMEs in alignment with SDG 8. Community partners included local MSME actors, village officials, and the Halal Product Process Assistance Institution (LP3H). The method involved field surveys, technical assistance, and direct facilitation for OSS registration, Google Maps business listing, QRIS activation, and halal certification. As a result, dozens of MSMEs obtained Business Identification Numbers (NIB), listed their businesses online, adopted digital payment, and began halal certification through the free self-declare scheme. The outcomes highlight that collaborative and educational approaches are essential to empower MSMEs in facing digital and regulatory transitions. This initiative contributes significantly to strengthening community-based local economic resilience.
IMPLEMENTASI STRATEGI RE-BRANDING VISUAL TERHADAP KAMPUNG TEMATIK JAHIT “KABAYA” KELURAHAN RANGKAH Nabilah, Firyal; Muhammad Bhirawa Dwi Atma Citalada; Lutfi Hamidah; Vanza Satria Pringga Pratama; Mohammad Naufal Adityo; Kevin Ricky Pradana; Sherly Lawalata
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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The Sewing Thematic Village in Rangkah Subdistrict faces challenges in market expansion due to the absence of a strong visual identity. Visual identity plays a crucial role in branding strategy and building brand awareness. This Community Service Program aims to assist the residents of the Sewing Thematic Village in designing and strengthening their visual identity and increasing public brand awareness. The method involved participatory discussions, logo and visual design, village profile video production, visual media installations, and the inauguration of the village’s name and logo. The results show increased awareness among residents regarding branding importance and the enhancement of brand assets through installed visuals in active tailor houses. This activity also helps establish the village’s image as a creative hub for sewing-based businesses. The outcomes are significant as a foundation for sustainable marketing strategies for local SMEs and demonstrate how community-based branding can enhance the competitiveness of thematic villages.
Co-Authors Ardelia Dwi Agustiani Choirunnisa, Salsa Damanda, Sherya Dwimahatma, M Wisnu Elsavira Nurul Akmalia Hizkia Hardi Irma Kurniasari Kevin Ricky Pradana Krisnawan, Wahyu Lutfi Hamidah Maulana, Muhammad Fari Haqqi Melindarwati, Latrik Mohammad Naufal Adityo Nabilah, Firyal Nasywa Shabrina Khunaifi Navy Nurlyn Ajrina Rafly, Muhammad Ken Rishad Daristama Baihaqi RISKA WAHYUNI Rochima, Ainur Septian Sony Utomo Sherly Lawalata Vanza Satria Pringga Pratama Vian Ahmad Saputra Wibowo, Catheryne Aldora Wiwik Handayani Zaidan Nabil Al Farizi