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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM ABIDUMASY : Jurnal Pengabdian kepada Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Bima Abdi: Jurnal Pengabdian Masyarakat QISTINA: Jurnal Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business Asthadarma: Jurnal Pengabdian Kepada Masyarakat ManBiz: Journal of Management and Business PESHUM
Muhammad Bhirawa Dwi Atma Citalada
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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PERCEPATAN LEGALITAS DAN DIGITALISASI UMKM DI KELURAHAN PLOSO OLEH MAHASISWA KKN BELA NEGARA Rishad Daristama Baihaqi; Muhammad Bhirawa Dwi Atma Citalada; Nasywa Shabrina Khunaifi
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract: The community service program entitled "Digitalization and Business Legality of MSMEs" was part of the Thematic Community Service (KKN) on National Defense conducted by UPN "Veteran" East Java students in Ploso Urban Village, Tambaksari District, Surabaya. This program was motivated by the low level of business legality and digital adoption among Micro, Small, and Medium Enterprises (MSMEs). It aimed to enhance legal registration and digital readiness of MSMEs in alignment with SDG 8. Community partners included local MSME actors, village officials, and the Halal Product Process Assistance Institution (LP3H). The method involved field surveys, technical assistance, and direct facilitation for OSS registration, Google Maps business listing, QRIS activation, and halal certification. As a result, dozens of MSMEs obtained Business Identification Numbers (NIB), listed their businesses online, adopted digital payment, and began halal certification through the free self-declare scheme. The outcomes highlight that collaborative and educational approaches are essential to empower MSMEs in facing digital and regulatory transitions. This initiative contributes significantly to strengthening community-based local economic resilience.
IMPLEMENTASI STRATEGI RE-BRANDING VISUAL TERHADAP KAMPUNG TEMATIK JAHIT “KABAYA” KELURAHAN RANGKAH Nabilah, Firyal; Muhammad Bhirawa Dwi Atma Citalada; Lutfi Hamidah; Vanza Satria Pringga Pratama; Mohammad Naufal Adityo; Kevin Ricky Pradana; Sherly Lawalata
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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The Sewing Thematic Village in Rangkah Subdistrict faces challenges in market expansion due to the absence of a strong visual identity. Visual identity plays a crucial role in branding strategy and building brand awareness. This Community Service Program aims to assist the residents of the Sewing Thematic Village in designing and strengthening their visual identity and increasing public brand awareness. The method involved participatory discussions, logo and visual design, village profile video production, visual media installations, and the inauguration of the village’s name and logo. The results show increased awareness among residents regarding branding importance and the enhancement of brand assets through installed visuals in active tailor houses. This activity also helps establish the village’s image as a creative hub for sewing-based businesses. The outcomes are significant as a foundation for sustainable marketing strategies for local SMEs and demonstrate how community-based branding can enhance the competitiveness of thematic villages.
Analisis Peran Media Sosial terhadap Peningkatan Pemesanan oleh Pelanggan. Studi Kasus: Reddoorz Putri, Desika Nadia; Citalada, Muhammad Bhirawa Dwi Atma
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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This study analyzes the role of social media in increasing customer bookings through digital marketing strategies for RedDoorz student interns. Social media is used as the primary means of implementing digital marketing strategies to reach a wider range of potential customers. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The independent variable (X) is the digital marketing strategy with indicators of content quality, information credibility, and promotional visuals, while the dependent variable (Y) is customer decisions with indicators of purchase interest, booking intensity, and order conversion. Primary data were collected through questionnaires from student interns. The independent variable in this study is the digital marketing strategy measured through indicators of content quality, information credibility, and promotional visuals. Meanwhile, the dependent variable is customer decisions measured through customer purchase interest, booking intensity, and order conversion. The data obtained were analyzed to determine the effect of digital marketing strategies through social media on customer decisions in making bookings. The results of this study are expected to provide an overview of the effectiveness of social media as a digital marketing tool and become evaluation material for RedDoorz in improving its social media-based marketing strategy.
OPTIMALISASI PENGELOLAAN DATABASE DATA PROYEK KONSTRUKSI DI BAGIAN ADMIN DATA PADA PT Rochima, Ainur; Citalada, Muhammad Bhirawa Dwi Atma
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i2.9337

Abstract

The increasing complexity of construction projects demands accurate, integrated, and easily accessible data management to support managerial decision-making. At PT Bahtera Cipta Anugrah, project material requirement data management is still carried out using separate spreadsheets for each project, resulting in risks of data duplication, information inconsistency, and delays in cross-project report consolidation. This study aims to optimize the management of construction project data databases in the data administration department through the design of a centralized relational database model using a conceptual approach. The method used is descriptive qualitative with a Five-Step Syntax framework, which includes problem identification, business process mapping, data auditing and needs analysis, model design, as well as validation and recommendations. An audit of the material requirements data that have been compiled shows a combination of deficits and surpluses in two major projects, as well as duplicate material names and inconsistencies in column entries, indicating weak data integrity. Conceptually, comparison simulations show that the time needed to consolidate reports and search for information in spreadsheet systems can be reduced from minutes to seconds if a centralized relational database system is used. The database model design with the entities Project, Material, Supplier, and Transaction allows for reduced redundancy, improved data integrity, and supports the development of a cloud-based managerial dashboard capable of providing material information more quickly and reliably. ABSTRAK Peningkatan kompleksitas proyek konstruksi menuntut pengelolaan data yang akurat, terintegrasi, dan mudah diakses untuk mendukung pengambilan keputusan manajerial. Di PT Bahtera Cipta Anugrah, pengelolaan data kebutuhan material proyek masih menggunakan spreadsheet terpisah untuk setiap proyek, sehingga menimbulkan risiko duplikasi data, inkonsistensi informasi, serta keterlambatan dalam konsolidasi laporan lintas proyek. Penelitian ini bertujuan mengoptimalkan pengelolaan database data proyek konstruksi di bagian admin data melalui perancangan model database relasional terpusat dengan pendekatan konseptual. Metode yang digunakan adalah kualitatif deskriptif dengan kerangka Sintaks Lima Langkah yang mencakup identifikasi masalah, pemetaan proses bisnis, audit data dan analisis kebutuhan, perancangan model, serta validasi dan rekomendasi. Audit terhadap data kebutuhan material yang telah direkap menunjukkan adanya kombinasi defisit dan surplus pada dua proyek utama, serta duplikasi nama material dan ketidakkonsistenan pengisian kolom yang mengindikasikan lemahnya integritas data. Secara konseptual, simulasi perbandingan menunjukkan bahwa waktu konsolidasi laporan dan pencarian informasi pada sistem spreadsheet dapat berkurang dari skala menit menjadi detik apabila digunakan sistem database relasional terpusat. Rancangan model database dengan entitas Proyek, Material, Supplier, dan Transaksi memungkinkan pengurangan redundansi, peningkatan integritas data, dan mendasari pengembangan dashboard manajerial berbasis cloud yang mampu menyajikan informasi material secara lebih cepat dan andal.
Analisis Waktu Tunggu Penumpang di Area Check-in 1C Bandara Internasional Juanda Maulana, Muhammad Fari Haqqi; Citalada, Muhammad Bhirawa Dwi Atma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5190

Abstract

Sektor transportasi udara memiliki kontribusi vital terhadap pengembangan ekonomi nasional dan distribusi pembangunan yang merata di seluruh wilayah Indonesia. Fungsi strategis ini menempatkan bandar udara sebagai node transportasi krusial yang memerlukan manajemen operasional optimal, terutama dalam aspek pelayanan penumpang di area terminal. Area check-in merupakan salah satu titik kritis yang sering mengalami kendala operasional, khususnya saat jam puncak dengan tingkat permintaan layanan yang meningkat drastis. Studi ini dilakukan untuk menganalisis kinerja Level of Service (LoS) berdasarkan indikator waktu tunggu penumpang di area check-in 1C keberangkatan domestik Bandara Internasional Juanda pada kondisi jam sibuk dan jam normal. Penelitian menggunakan metode deskriptif kuantitatif melalui observasi langsung di lapangan. Pengumpulan data dilakukan dengan mengobservasi antrean check-in pada berbagai interval waktu, mencakup variabel utama waktu tunggu penumpang serta variabel pendukung yaitu jumlah counter aktif dan jumlah penumpang yang mengantri. Analisis data menggunakan statistik deskriptif yang meliputi mean, median, nilai minimum-maksimum, dan standar deviasi. Hasil studi memperlihatkan bahwa rata-rata waktu tunggu dan variasinya pada jam sibuk lebih tinggi dibanding jam normal, menandakan inkonsistensi kualitas pelayanan ketika demand mencapai level tertinggi. Sementara itu, pada jam normal waktu tunggu relatif lebih pendek dan konsisten. Temuan mengindikasikan bahwa penambahan jumlah counter aktif saat jam sibuk belum efektif mengakomodasi peningkatan volume penumpang. Hasil penelitian ini memberikan gambaran kondisi kinerja layanan check-in yang dapat dijadikan referensi untuk evaluasi operasional dan pengambilan keputusan dalam manajemen pelayanan terminal bandara.
Co-Authors Ardelia Dwi Agustiani Choirunnisa, Salsa Damanda, Sherya Dwimahatma, M Wisnu Elsavira Nurul Akmalia Hizkia Hardi Irma Kurniasari Kevin Ricky Pradana Krisnawan, Wahyu Lutfi Hamidah Maulana, Muhammad Fari Haqqi Melindarwati, Latrik Mohammad Naufal Adityo Nabilah, Firyal Nasywa Shabrina Khunaifi Navy Nurlyn Ajrina Putri, Desika Nadia Rafly, Muhammad Ken Rishad Daristama Baihaqi RISKA WAHYUNI Rochima, Ainur Septian Sony Utomo Sherly Lawalata Vanza Satria Pringga Pratama Vian Ahmad Saputra Wibowo, Catheryne Aldora Wiwik Handayani Zaidan Nabil Al Farizi