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Pemberdayaan Ibu-Ibu untuk Penguatan Ekonomi Keluarga Melalui Pelatihan Pembuatan Kripik Tempe di Desa Penantian Kab Ogan Komering Ulu Sumatera Selatan Andri Irawan; Dyah Ayu Putriani; Nourma Wulanda; Dahlia Dahlia; Tati Herlina; Novie Al Muhairiah; Agus Kurniawan; Astrina Utami
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 2 (2025): April: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i2.2773

This community service activity aims to empower mothers in Penantian Village, Ogan Komering Ulu Regency, South Sumatra, through training in making tempeh chips as an effort to strengthen the family economy. The main problems faced by the local community are limited food processing skills and low family income. The implementation method includes counseling, demonstration of making tempeh chips, direct practice, packaging assistance, and introduction to simple marketing strategies. The results of the activity showed that participants gained new knowledge and skills in producing tempeh chips hygienically and with sales value. This training also increased the motivation and confidence of mothers to start home businesses. It is hoped that this program can be the first step in creating sustainable independent business opportunities and contribute to improving the economic welfare of families in Penantian Village

Pengaruh Disiplin Kerja dan Kompetensi terhadap Kinerja Karyawan Pada PT. Pos Indonesia (Persero) Cabang Baturaja Palupi Indah Sari; Darman Syafei; Nourma Wulanda
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9765

This study aims to examine the influence of work discipline and competence on employee performance at PT Pos Indonesia (Persero) Baturaja Branch. Data were collected through a questionnaire distributed to 30 respondents. The data analysis technique used was multiple linear regression.The partial analysis results showed that work discipline had a significant effect on employee performance, with a t-value of 4.728. Competence also significantly influenced employee performance, with a t-value of 7.048 and a significance level of 0.000, which is lower than α = 0.05. Simultaneously, work discipline and competence jointly had a significant effect on employee performance, with an F-value of 109.134. The coefficient of determination (R Square) was 0.890, indicating that 89.0% of the variation in employee performance is explained by work discipline and competence, while the remaining 11.0% is influenced by other variables not examined in this study, such as motivation, job satisfaction, stress levels, compensation systems, and job design (Nurfitriani, 2022).

PENGARUH E-COMMERCE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KERIPIK DONA BATURAJA (STUDI KASUS PADA PENJUALAN DI APLIKASI SHOPEE) Ike Yuliantika; Rosmala Dewi; Nourma Wulanda; M. Agus Kurniawan; Dyah Ayu Putriani
Ekonomika Vol. 18 No. 2 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/ggfr6132

This study aims to analyze the influence of e-commerce and productdesign on the purchasing decisions of Keripik Dona Baturaja throughthe Shopee application. Data collection was carried out by distributingquestionnaires to 80 respondents. The data analysis technique usedwas multiple linear regression. The results showed that partially, the ecommercevariable had a significant effect on purchasing decisions,with a t-value of 5.693. Likewise, the product design variable also hada significant effect, with a t-value of 5.914 and a significance value of0.200 (α > 0.05). Simultaneously, e-commerce and product designjointly had a significant influence on purchasing decisions, with an Fvalueof 101.092. The coefficient of determination (R²) was 0.724,indicating that 72.4% of the variation in purchasing decisions wasinfluenced by e-commerce and product design, while the remaining27.6% was influenced by other variables outside the scope of thisstudy, such as product quality, price, and promotion (Buchari Alma,2018:96).

PENGARUH E-COMMERCE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KERIPIK DONA BATURAJA (STUDI KASUS PADA PENJUALAN DI APLIKASI SHOPEE) Ike Yuliantika; Rosmala Dewi; Nourma Wulanda; M. Agus Kurniawan; Dyah Ayu Putriani
Ekonomika Vol. 18 No. 2 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/ggfr6132

This study aims to analyze the influence of e-commerce and productdesign on the purchasing decisions of Keripik Dona Baturaja throughthe Shopee application. Data collection was carried out by distributingquestionnaires to 80 respondents. The data analysis technique usedwas multiple linear regression. The results showed that partially, the ecommercevariable had a significant effect on purchasing decisions,with a t-value of 5.693. Likewise, the product design variable also hada significant effect, with a t-value of 5.914 and a significance value of0.200 (α > 0.05). Simultaneously, e-commerce and product designjointly had a significant influence on purchasing decisions, with an Fvalueof 101.092. The coefficient of determination (R²) was 0.724,indicating that 72.4% of the variation in purchasing decisions wasinfluenced by e-commerce and product design, while the remaining27.6% was influenced by other variables outside the scope of thisstudy, such as product quality, price, and promotion (Buchari Alma,2018:96).

Pemberdayaan UMKM Salai Ikan Melalui Digitalisasi Pemasaran dan Manajemen Keuangan di Desa Batumarta II, Kecamatan Lubuk Raja, Kabupaten OKU Nourma Wulanda; Palupi Indah Sari; Mailani Rabiulkhri; M. Apriliansyah R.; Arif Aminullah
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3423

Fish smoked processing (salai ikan) is a driving sector of the local economy in Batumarta II Village, Lubuk Raja District, Ogan Komering Ulu (OKU). However, local MSMEs still face structural barriers, including limited conventional marketing scope and unrecorded financial management. This community service aims to accelerate digital transformation for smoked fish MSMEs to expand their market reach and professionalize business operations. The method used in this program follows the asset-based community development (ABCD) approach, which involves four main stages: laying the foundation, planning, information gathering, and acting on findings. The execution of the program included branding reconstruction through vacuum packaging, training on managing digital marketplaces and social media platforms, and digital bookkeeping via mobile applications. The results of this intervention showed significant behavioral shifts among the local business owners, including the establishment of active e-commerce channels and structured capital segregation. Digitization efficiently eliminates predatory intermediaries, allowing fish processors to secure up to a 35% increase in profit margins.

Pengaruh Disiplin Kerja dan Kompetensi terhadap Kinerja Karyawan pada PT Pos Indonesia (Persero) Cabang Baturaja Palupi Indah Sari; Darman Syafei; Nourma Wulanda; M. Agus Kurniawan
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6333

This study aims to examine the influence of work discipline and competence on employee performance at PT Pos Indonesia (Persero) Baturaja Branch. This study uses a quantitative approach with a survey method. Data was collected through a questionnaire that was distributed to 30 respondents who were active employees of the company. The data analysis technique used is multiple linear regression to determine the influence of independent variables on dependent variables. The results of the partial analysis showed that work discipline had a significant effect on employee performance, with a t-value of 4.728. Competency was also proven to have a significant effect on employee performance, with a t-value of 7.048 and a significance level of 0.000, which is smaller than α = 0.05. Simultaneously, work discipline and competence together had a significant effect on employee performance with an F score of 109,134. The value of the determination coefficient (R Square) of 0.890 indicates that 89.0% of the variation in employee performance can be explained by work discipline and competence, while the remaining 11.0% are influenced by other variables outside the study, such as motivation, job satisfaction, stress level, compensation system, and job design (Nurfitriani, 2022).

Digitalisasi melalui Aplikasi Canva dalam Meningkatkan Kualitas Packaging Produk Usaha Mikro Kecil dan Menengah (UMKM) di Desa Lubuk Leban OKU M. Agus Kurniawan; Nourma Wulanda; Darman Syafei
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 3 No. 3 (2026): Juli: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v3i3.1165

This community service activity aims to enhance the competitiveness and marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Lubuk Leban Village, Ogan Komering Ulu Regency, through the utilization of digital design technology using Canva for product packaging. Most local MSMEs previously relied on traditional and unbranded packaging, limiting their market penetration and brand perception. The method applied in this initiative consisted of participatory appraisal, interactive workshops, hands-on packaging design assistance, and product labeling evaluation. The result showed a significant transformation in participants' digital literacy and packaging aesthetic standards. Over 85% of participating MSME owners successfully created modern, branded, and informative packaging labels independently using Canva. Furthermore, the upgraded packaging enhanced product appeal, shelf life perception, and market readiness for broader retail distribution. This program demonstrates that accessible digital tools like Canva play a pivotal role in accelerating rural economic empowerment. By improving packaging quality, local products have greater opportunities to compete in the digital market and modern retail market, so that this activity contributes to strengthening the economic independence of rural communities in a sustainable manner.

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