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All Journal PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan eProceedings of Art & Design Journal of Management Branding Mavis: Jurnal Desain Komunikasi Visual
Nugraha, Bintang
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Perancangan ulang konfigurasi baterai pada sepeda motor konversi listrik Hendrawan, Muhammad Syarif Jayeng; Nugraha, Bintang; Herlambang, Yanuar
PRODUCTUM Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 8, No 2 (2025)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v8i2.15765

Abstract

Electric motorcycle conversion programs in Indonesia face multiple challenges, including suboptimal battery configuration systems that compromise safety, comfort, and spatial efficiency. This study aims to redesign the battery configuration system of the Yamaha Mio Xeon GT 125 converted electric motorcycle using a user-centered Design Thinking approach. Key issues identified include poor battery ergonomics, safety risks due to inadequate ventilation, and disruption of the motorcycle’s aesthetic integrity. The design process follows five stages: empathizing with users, problem definition, ideation, digital 3D prototyping, and simulation-based testing using CAD software. The outcome is a new battery housing concept relocated to the center deck, utilizing steel plate, rubber, and ABS materials for protection. Evaluation results demonstrate improved vehicle stability and more accessible charging without sacrificing visual coherence. In conclusion, the optimized design effectively addresses technical and ergonomic shortcomings and has the potential to enhance user safety and comfort in daily electric motorcycle use.
Analisis Pengaruh Inovasi Produk Pada Media Sosial Intagram Alam Santosa Dengan Pendekatan Model AISAS Nugraha, Bintang; Bintang Nugraha; Nur Sabariah; Ahmad Riyadi Swandhani
MAVIS : Jurnal Desain Komunikasi Visual Vol 8 No 01 (2026): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v8i01.2226

Abstract

Penelitian ini menganalisis pengaruh inovasi produk kaulinan barudak melalui konsep 4Es terhadap perilaku konsumen digital di Instagram Alam Santosa menggunakan model AISAS. Dengan metode deskriptif kualitatif melalui triangulasi data melalui analisis konten, observasi, dan studi dokumen Instagram Insights. Penelitian menemukan bahwa inovasi produk telah hadir namun belum terintegrasi optimal dalam komunikasi pemasaran terstruktur. Hambatan tersebut meliputi rendahnya kontinuitas konten pada Attention, keterbatasan narasi edukatif pada Interest, minimnya informasi terstruktur pada Search, ketiadaan alur transaksi pada Action, dan rendahnya prompting user-generated content pada tahap Share. Penelitian menghasilkan rekomendasi strategis integrasi 4Es pada setiap tahapan AISAS untuk optimalisasi konten digital. Kontribusi mencakup perspektif teoretis relevansi AISAS untuk ekowisata digital berbasis budaya lokal dan panduan praktis bagi pengelola destinasi wisata.
Co-Authors Aftori, Aldo Diaz Ahmad Riyadi Swandhani Alghifari, Abdullah Azzam Bintang Nugraha Hanif Azhar Hardy Adiluhung Hendrawan, Muhammad Syarif Jayeng Ica Ramawisari Ira Wirasari Nur Sabariah Putra, Michael Ivan Hasiholan Rahmaratri, Annisa Satria, I Gede Deva Maheswara Syahrinullah, Syahrinullah Wiraprasasta, Anindya Yanuar Herlambang Yoga Pujiraharjo Zahrani, Afifah Muthia Zahri, Siti Hamida