Damanik , Bernieke Anggita Ristia
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The Role of Semantics in Humor: A Study of Wordplay and Double Meanings Heltri Firdayati Samongilailai; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This article aims to analyze the role of semantics in constructing humor, specifically through mechanisms of wordplay and double meanings. Using a literature review method, this study synthesizes findings from recent linguistic and pragmatic research related to humor strategies. The analysis shows that lexical ambiguity, especially involving homonyms and polysemy, serves as the primary foundation for verbal humor. Patterns of phonological wordplay, morphological manipulation, and shifts in meaning are identified as key strategies that enable multiple interpretations and the emergence of humorous effects. The study also emphasizes the important role of context and pragmatic knowledge in interpreting ambiguity and resolving semantic contradictions. These findings imply that humor is not only a linguistic phenomenon but also a cognitive process that requires the active involvement of listeners in understanding semantic structures and contextual information.
Exploring the Role of Semantic Metaphors Trough Whatsapp Chat in Daily Communication Olivia Damanik; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract This study explores the presence and function of semantic metaphors in everyday WhatsApp conversations, drawing upon Conceptual Metaphor Theory (CMT) developed by Lakoff and Johnson. It investigates how abstract domains such as emotions, relationships, identity, and social dynamics are expressed through metaphorical language in informal digital interactions. Utilizing a qualitative approach, the research analyzes chat data collected from real-life conversations, categorizing metaphors into structural, orientational, and ontological types. The findings reveal that metaphorical expressions are not only pervasive but serve significant cognitive and communicative functions. They help users express complex emotions, negotiate social relationships, simplify abstract concepts, and reflect cultural values. The analysis demonstrates that WhatsApp, as a platform for spontaneous digital discourse, offers rich insight into how metaphor shapes meaning in modern communication. The study also emphasizes that metaphors in digital language are not merely rhetorical flourishes but central tools of cognition, identity construction, and interpersonal expression in contemporary society.
Semantic Analysis of Contextual Items in WhatsApp Conversations Sanju Febrio Saragih; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This study aims to analyze the semantic role of contextual items—emojis, abbreviations, and discourse markers—in shaping meaning within WhatsApp conversations. Using a qualitative content analysis method, data were collected from naturally occurring chats among users aged 18 to 35. The findings show that emojis function as emotional amplifiers or softeners, abbreviations facilitate rapid and informal exchanges, and discourse markers manage tone, coherence, and politeness strategies. These elements work collaboratively to perform speech acts such as apologizing, refusing, and building interpersonal rapport. Based on Speech Act Theory and Relevance Theory, this study concludes that meaning in WhatsApp communication is co-constructed through interaction and social context. The research contributes to studies in digital discourse, semantics, and sociolinguistics, particularly within the Indonesian context.
Utilizing Discourse Semantics for Public Opinion Formation and Political Campaigns on Social Media Martha Patricia Purba; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This study aims to analyze how social media, particularly Instagram, is utilized as a political campaign tool by Dedi Mulyadi through the account @dedimulyadi71. Employing Teun A. Van Dijk's model of critical discourse analysis, the research explores three main dimensions: text structure, social cognition, and social context. The data were collected from uploaded content including photos, videos, captions, hashtags, and public comments, which were then examined qualitatively to uncover ideological meanings and the political communication strategies employed. The findings reveal that Dedi Mulyadi utilizes visual narratives and emotionally charged language to construct a populist image one that is close to local culture and responsive to social issues. This strategy enhances his connection with voters and fosters high levels of public engagement. Instagram proves to be an effective alternative campaign space for shaping public opinion and mobilizing political support in the digital era, characterized by post-truth dynamics and symbolic populism.
Semantic Analysis of Slang Expressions Among Medanese Generation Z on Instagram Nauli Hosianna Napitu; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This study aims to explore the semantic characteristics of slang words used by Generation Z in Medan during communication on Instagram. The objectives are to identify and classify the types of slang vocabulary, analyze their semantic meanings, and examine the forms of slang commonly used by Medanese youth. This research uses a qualitative descriptive method with a digital etgraphy approach, focusing on observations of Instagram accounts belonging to teenagers and young adults from Medan. The findings reveal that the slang used falls into several categories: acronyms, clipped words, blended words, local dialect slang, and figurative or metaphorical slang. Many of these expressions are influenced by local culture, national trends, and global digital communication. The meanings of slang words are not only literal but also contextual and symbolic, shaped by the social interactions and cultural background of the users. The study concludes that slang serves as a tool for self-expression, group identity, and creative linguistic innovation among Medanese Generation Z. It reflects how youth navigate their cultural identity while engaging in informal communication through social media. This research contributes to the understanding of how language evolves in digital spaces and how regional identity influences online discourse.
Lexical Ambiguity in Gen Z's Digital Dialogue Isabel Selmiola Sabrina; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This study investigates the manifestation and resolution of lexical ambiguity within the unique communicative landscape of Generation Z. As digital natives, Gen Z frequently engages in multimodal and context-dependent communication, often embedding double meanings in everyday discourse for humor, identity expression, and social cohesion. Utilizing qualitative content analysis, this research analyzed instances of ambiguous lexical usage gathered from Gen Z-dominant social media platforms such as TikTok, Instagram, and Twitter. A corpus of 150 samples was selected and analyzed through the lens of discourse analysis and pragmatics. The findings reveal that Gen Z commonly employs lexical ambiguity in the form of polysemy and homonymy, relying on contextual cues, shared cultural knowledge, and digital semiotics (e.g., emojis and memes) to disambiguate meaning. These results underscore the dynamic and strategic nature of language in digital spaces, offering insights into Gen Z's sophisticated use of ambiguity as both a communicative tool and a marker of group identity.
Semantic Analysis of Refusal Expressions in Daily English Conversations Rimtahi Marbun; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This study explores the semantic features of refusal expressions in English daily conversations, focusing on how meaning is constructed through direct and indirect strategies. Drawing on recent developments in speech act theory, politeness theory, and sociopragmatic research, this study analyzes a variety of refusal forms that reflect both linguistic choices and social considerations. The data, compiled through qualitative library research and drawn from authentic conversational contexts, reveal that refusals often include hedges, modal verbs, and mitigating elements such as apologies or compliments. These features help soften the illocutionary force of refusal and preserve the hearer’s face. Semantic structures such as conditional clauses, discourse markers, and implicatures are commonly employed to encode indirectness, empathy, and politeness. The findings underscore how refusal expressions operate not merely as rejections but as context-sensitive speech acts shaped by cultural norms, social roles, and speaker intent.
Polysemy and Homonymy in Semantic Interpretation Elan Nuroctavia Purba; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This article aims to examine the phenomena of polysemy and homonymy as major sources of lexical ambiguity that pose significant challenges in meaning interpretation, both in human communication and computational systems. Employing a literature review method, this study analyzes theoretical frameworks and relevant linguistic data. The findings reveal that polysemy refers to a single word with multiple related meanings, while homonymy involves identical word forms with unrelated meanings. Both phenomena complicate semantic understanding, particularly in pragmatic contexts and natural language processing tasks. The study emphasizes that pragmatic influence and frequency effects are key factors in meaning resolution and disambiguation. These findings underscore the importance of developing more advanced semantic-pragmatic models and effective disambiguation strategies to enhance language comprehension and improve the performance of natural language processing applications in human-computer interaction.
Enhancing English Learners’ Comprehension Through Semantic Strategies in Classroom Discourse Calvyn Sepanya Siregar; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This paper investigates how semantic strategies employed in instructional discourse influence English learners’ comprehension. Grounded in theories of speech acts, semantics, and sociolinguistics, the study explores how meaning is both conveyed and negotiated through classroom interaction. Through a qualitative, library-based analysis, it identifies core semantic patterns such as cohesive devices, modality, referential expressions, and clarification techniques that enhance the meaning-making process. The study also highlights how teachers' semantic awareness can scaffold learner engagement and support deeper comprehension. Findings underscore the importance of purposeful language planning, suggesting that explicit focus on semantic strategies can lead to more meaningful and effective English instruction. The study further identifies practical implications for English teachers, highlighting the benefits of fostering semantic awareness in classroom talk to improve learner autonomy and interpretive skills.
How the Mind Understands Meaning: A Cognitive Semantic Approach Gurning, Daniel Daniel Saputra; Damanik , Bernieke Anggita Ristia
Young Journal of Social Sciences and Humanities Vol. 1 No. 3 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This study investigates how meaning is cognitively constructed through metaphor, image schemas, and semantic frames in English and Indonesian discourse. Employing a qualitative descriptive design, it analyzes 30 text samples from political, religious, educational, and digital communication contexts. Drawing on Conceptual Metaphor Theory (CMT), Image Schema Theory, and Frame Semantics, the findings demonstrate that meaning-making is embodied, culturally embedded, and contextually situated. Metaphors like Life Is A Journey and Argument Is War dominate across domains, while image schemas such as Container and Path underlie the cognitive organization of abstract concepts. Semantic frames further enrich meaning by activating situational knowledge structures. The results highlight that linguistic meaning is not fixed but shaped by socio-cultural experiences and cognitive structures.