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All Journal INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi Jurnal Arsitektur JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA
Saskia, Cut Sannas
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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PELATIHAN PEMASARAN DIJITAL UNTUK PELAKU USAHA MIKRODESA CIBUNARJAYA, SUKABUMI Rianingrum, Cama Juli; Saskia, Cut Sannas; Fajar, Alfath; Raid, Daffa Raditya; Shofiati, Ratna
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 6, Nomor 2, Juli 2025
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/65ehb870

Abstract

Desa Cibunarjaya, Kecamatan Ciambar, Sukabumi, memiliki banyak pelaku usaha mikro yang menjalankan bisnis rumahan seperti pembuatan kripik singkong, kripik pisang, dan kerajinan batu hias. Namun, pemasaran produk-produk tersebut masih terbatas pada lingkup lokal, dengan sistem titip jual di warung sekitar. Untuk menjawab tantangan ini, dilaksanakan pelatihan pemasaran digital dengan menggunakan media sosial Instagram. Kegiatan pengabdian masyarakat ini mengadopsi pendekatan Participatory Action Research (PAR), yang terdiri atas tiga tahap utama: partisipasi, aksi, dan riset. Tujuan utama kegiatan ini adalah mengenalkan strategi pemasaran digital kepada pelaku usaha mikro serta meningkatkan kemampuan mereka dalam memanfaatkan platform media sosial sebagai sarana promosi. Berdasarkan hasil kuesioner yang disebarkan ke peserta, dapat disimpulkan bahwa skor kepuasan terhadap pelatihan rata-rata 3,6 dari skala 5 yang artinya cukup puas dengan pelatihan yang dilaksanakan. Namun pemahaman terhadap pelatihan sangat rendah yaitu 2,4 dari skala 5 dari kuesioner post test. Hal ini menandakan perlunya pendampingan lanjutan yang lebih teknis untuk membantu peserta menguasai pembuatan konten yang menarik. Pelatihan ini menjadi langkah awal yang signifikan dalam upaya meningkatkan daya saing usaha mikro di desa melalui pemanfaatan teknologi informasi dan media sosial. Dengan strategi digital marketing yang tepat dan konten yang relevan, pelaku usaha mikro diharapkan dapat memperluas pasar, meningkatkan pendapatan, dan berkontribusi pada pembangunan ekonomi desa yang berkelanjutan  
Architecture and Sustainability Pathways for Rural Development in Indonesia Saskia, Cut Sannas; Kridarso, Etty Retnowati; Fatmasari, Ulfa; Winandari, Maria Immaculata Ririk
RUSTIC Vol 6 No 1 (2026): RUSTIC
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/rustic.v6i1.3221

Abstract

Rural landscapes in Indonesia reflect the coexistence of strong agrarian traditions and the pressing need for sustainable development, requiring approaches that integrate ecological, spatial, and socio-economic systems. Ciambar District in Sukabumi Regency, West Java, serves as a representative case study, characterized by agricultural activities such as rice, cassava, and durian cultivation, extensive forest areas, and ecotourism potential, including Curug Luhur Waterfall. Despite these assets, the district faces persistent challenges, including inadequate infrastructure, unequal access to clean water, and heavy reliance on small-scale agriculture. From the perspective of architectural sustainability, Ciambar must be re-envisioned as an integrated landscape of productive, ecological, and social spaces. Approaches such as productive landscapes, ecological infrastructure, and low-impact ecotourism demonstrate how spatial and architectural interventions can simultaneously support livelihoods, conserve ecosystems, and enhance local resilience. This study aims to identify, analyze, and map the potentials of Ciambar District based on natural resources, human capital, and local governance capacity. The findings are expected to provide a comprehensive assessment of existing strengths and opportunities, along with strategic recommendations for sustainable environmental development that supports the local economy while aligning with broader sustainability frameworks.
Ecological Resilience Through Green Infrastructure: Analyzing the Role of Private Green Open Spaces in Tropical Megacities Saskia, Cut Sannas; Winandari, Maria Immaculata Ririk; Wijayanto, Punto; Inavonna, Inavonna; Fatmawati, Teungku Nelly; Aziiz, Akhlish Diinal; Ischak, Mohammad; Tjiook, Wiwi
INFOMATEK Vol 27 No 2 (2025): Desember 2025
Publisher : Fakultas Teknik, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/infomatek.v27i2.34331

Abstract

Green open space is decreasing along with urban development. Development in urban areas has an impact on reducing green land which is important for urban resilience. In Jakarta, the reduction in water-absorbing surfaces has exacerbated environmental problems such as flooding, rising temperatures and decreasing biodiversity. This study aims to evaluate the ecological performance of green open spaces, especially in private homes in the Menteng area, Jakarta, which is recognized as the first garden city in Indonesia, as a representation for understanding the role of green open spaces in advancing urban sustainability and climate resilience. The focus is on the extent of private green open space that still exists in the city area, especially Menteng. Using mixed-method spatial analysis with GIS-based mapping and field surveys of more than 85 residential lots, this study applies the Basic Green Coefficient to measure green space coverage. The results show an average coefficient of 44%, indicating substantial integration of green spaces in the built environment. These private green areas increase rainwater infiltration, reduce flooding, reduce the heat island effect, regulate microclimate, and support air purification, carbon sequestration and biodiversity. Despite developmental pressures, Menteng’s environmentally friendly infrastructure continues to provide ecological functions that are in line with sustainability goals. This study aims to offer insights into improving urban ecology through green infrastructure, specifically green open spaces, and its role in strengthening urban sustainability, livability, and public health.
Co-Authors Aziiz, Akhlish Diinal Cama Juli Rianingrum Fajar, Alfath Fatmasari, Ulfa Inavonna, Inavonna Ischak, Mohammad Kridarso, Etty Retnowati Maria Immaculata Ririk Winandari Nelly Fatmawati, Teungku Punto Wijayanto, Punto Raid, Daffa Raditya Ratna Shofiati Tjiook, Wiwi