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Satria, Hendy
Prodi Akuntansi Sekolah Tinggi Ilmu Ekonomi (STIE) Pembangunan Tanjungpinang
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Journal : Basic and Applied Accounting Research Journal

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Factors Affecting the Growth of SME Sales in the Tourism Sector of Tanjungpinang City Muhammad Fachri Riauan; Hendy Satria; Andres Putranta Sitepu; Aulia Dewi Gizta; Sri Kurnia
Basic and Applied Accounting Research Journal Vol 4 No 1 (2024): Basic and Applied Accounting Research Journal
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/baarj.04.01.11

Abstract

The aim of research is to determine the influence of e-payment, makloon, and sales promotion on sales growth of SMEs in the tourism sector in Tanjungpinang. The research involved a sample of 91 respondents using the slovin technique. The method used in this research is a quantitative method. The research object consists of small and medium enterprises (SMEs) operating in the tourism sector in Tanjungpinang City. Data collection wa carried out through respondents filling out questionnaires. The research results indicate that partially, e-payment has a significant impact on sales growth, makloon (outsourcing) influences but not significantly on sales growth, and sales promotion significantly influences sales growth. Simultaneously, it is shown that e-payment, makloon, and sales promotion collectively have a simultaneous impact on sales growth.
Co-Authors Afriyadi, Afriyadi Alfi Hendri Alodia Daliman, Elvia Anggit V. Putri Ardy Sulistyo Putra As Sahara, Masyitah Aulia Dewi Gizta Bambang Sambodo Chandra, Rezario Febrianta Charly Marlinda Chartady, Rachmad Dewi, Lyidya Safrina Diana Try Cahyani Nala Dini Sulastri Elvina Elvina Erick Ivan Gian Fardo Ramatulloh Fatahuddin, Fatahuddin FAUZI fauzi Fauzi Fauzi Firman Sah Hadi Kusuma Hasan Albana Hasnarika, Hasnarika Haziq Adlan Hendri, Alfi I Putu Ajie Windu Kertayoga Indriaty, Novica Irani Dewi Jacky Jacky Juhli Edi S Kevin Kevin Klaudia Klaudia Kurnia, Sri Luh Sri Kasih M. Isa Alamsyahbana M. Isa Alamsyahbana Marina Lidya Marina Lidya Marlinda, Charly Maryati Maryati Masyitah As Sahara Masyitah As Sahara Monalisa, Dewi Muhammad Fachri Riauan Muhammad Isa Alamsyahbana Mulia Pardede, Ranat Muqtafin, Muqtafin Mustari Ramadoni Nasution, Finalesvita Br Novi Chandra Saputra Novrina, Putri Dwi Nurililah, Zulfadhia Nurul Fazira, Ajeng Okvita Adhayani Parapaga, Florentina Blandina Pardede, Ranat Mulia Pramesty, Serly Putri Dwi Putri Dwi Novrina Raja Della Putri Shinta Raja Hardiansyah Ranat Mulia Pardede Ranti Utami Rezario Febrianta Riska Erviolita Roynaldy Setiady D.S Sahara, ⁠Masyitah As Sambodo, Bambang Senddy Febrianto Septia Anggraini, Eka Setiawan, Eric Sitepu, Andres Putranta Sofiyah Wardanyi Sri Kurnia Sugiyanto Ikhsan Suranta, Juhli Edi Syahputra, Daniel Ramando Taher, Indra Bastian Tommy Munaf Tri Julita Putri Tuzzohra, Fatimah Vanisa Meifari Yanto, Meidi Yeni Fitriani Zydyan Zahara Marsya