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All Journal Jurnal Global Ilmiah International Journal Multidisciplinary Science Jurnal Inovasi Global Siber Journal of Advanced Multidisciplinary
Firmansyah, Jun
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Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences

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Journal : Siber Journal of Advanced Multidisciplinary

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Analysis of Customer Satisfaction of Mayasari Bakti Buses in Jabodetabek Samaatan, Nuriyati; Ginting, Selamat; Robingah; Firmansyah, Jun; Saputra, Haryo Bimo
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 2 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i2.533

Abstract

This research aims to analyze the influence of public relations as variable X1, service quality as variable X2, and customer satisfaction as variable Y on cosumers of Mayasari Bakti bus in Jabodetabek. This is quantitative research using probability sampling, specifically purposive sampling. Determination of margin of error using the Slovin formula with a margin of error of 10% and 100 respondents. Data was analyzed using SPSS. The margin of error was determined using the Slovin formula with a 10% error rate and 100 respondents. Data were analyzed using SPSS. The research found that the influence of Public Relations on customer satisfaction of Mayasari Bakti transportation services is 0.811, indicating that variable X1 influences customer satisfaction with Mayasari Bakti Bus services. Service Quality as variable X2 yields a value of 0.886, and the Information Needs variable yields a value of 0.879. It can be concluded that both variables X1 and X2 influence variable Y.
Integrated Communication As a Instrument For Building The Image of Hospital Samaatan, Nuriyati; Ariyanti, Dian Metha; Robingah, Robingah; Firmansyah, Jun; K. H., Hendrik
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 3 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (October - December 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i3.559

Abstract

This study aims to determine the integrated communication model as an instrument in building the image of Hospital. The method used in this study is a descriptive qualitative method with a Social Image theory and Berlo Communication Model approach. Data was collected through in-depth interviews with Hospital's Public Relations department and observation of communication activities carried out both internally and externally. The results of the study show that EMHAKA Bekasi Hospital's Public Relations department implements various communication strategies, including the use of social media, relationships with the mass media, and direct communication with the community through social events and health seminars. This is done to increase public understanding of the services provided by the hospital and create a positive impression of the quality of services offered. With effective communication strategies, Hospital has succeeded in building a positive image in the community, which has an impact on patient trust and loyalty. This study provides an overview of the important role of public relations communication in shaping the image of a health institution in the eyes of the public.
Co-Authors Ariyanti, Dian Metha GINTING, SELAMAT K. H., Hendrik Muid N, Abd. Putra, Aldomi Reza Mus, Achmad Rizqi Robingah Robingah Robingah Sakinah, Nurul Samaatan, Nuriyati Saputra, Haryo Bimo