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All Journal Jurnal Abdimas Musi Charitas Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Novianto Hariwibowo, Ignatius
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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MEMBANGUN IDENTITAS MEREK: KONSEP DAN PRAKTIK BAGI UMKM DI YOGYAKARTA Wardhana, Daniel Yudistya; Chrismadian Noventa, Oscar; Novianto Hariwibowo, Ignatius; Yustino Setiawan, Wimpie; Indra Kristianto, Ignatius; Aribawa, Dwitya; Adyantari, Api; Yupanzara Dharomesz, Vonezyo; Desy Pramusiwi, Aloysia
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1722

Abstract

This community service program is a collaboration between the Community Service Team of the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta (FBE UAJY) and the Socio-Economic Development Team (PSE) of Paroki St. Yusup Binta ran. The focus of the activities includes developing brand identity, creating a unique value proposition, and utilizing brands as a means of marketing communication to increase consumer purchase ng power. Through this approach, SMEs are encouraged to understa nd the strategic role of branding not only as a business identity, but also as an instrument to build trust, loyalty, and competitive advantage. With the right branding strategy, SMEs are expected to be able to strengthen their market position, increase their adaptability in the digital era, and create a positive image in the minds of consumers which has implications for increasing commitment to the brand. This program adopts Participatory Action Research (PAR) with a structu red implementation and based on actual needs, so that it is expected to have a direct impact on the development of SMEs and strengthen their competitiveness the increasingly competitive market dynamics.
PENGEMBANGAN SISTEM PENGELOLAAN PENDAPATAN SEWA DI LKP TARI NATYA LAKSHITA Novianto Hariwibowo, Ignatius; Yuliana, Regina
Jurnal Abdimas Musi Charitas Vol. 6 No. 2 (2022): Jurnal Abdimas Musi Charitas Volume 6, Nomor 2, Desember 2022
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v6i2.709

Abstract

This paper aims to help provide a solution to the recording of financial records that occurred at LKP Tari Natya Lakshita. This paper was conducted by analyzing the existing income structure in the studio. This research was made using a report format that has been developed into a more structured system. This paper focuses on developing a revenue management system from Microsoft Excel into an application that can facilitate companies in storing, recording, and evaluating company financial data. The result of this paper is an application system design for managing costume rental income which can be a reference in making a financial system for Natya Lakshita Dance LKP.
Co-Authors Adyantari, Api Aloysia Desy Pramusiwi Chrismadian Noventa, Oscar Daniel Yudistya Wardhana, Daniel Yudistya Dwitya Aribawa, Dwitya Indra Kristianto, Ignatius Yuliana, Regina Yupanzara Dharomesz, Vonezyo Yustino Setiawan, Wimpie