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All Journal Jurnal Manajemen Jurnal Ilmiah Ecobuss Review of Management and Entrepreneurship Jurnal Atma Inovasia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya Review of Management, Accounting, and Business Studies
Vonezyo Yupanzara Dharomesz
Universitas Atma Jaya Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Strategi Pemasaran Digital, Branding dan Survei Pasar Produk Olahan Mawar Sapuangin Sari, SE., MBA., Nadia Nila; Budi Suprapto; Api Adyantari; Vonezyo Yupanzara Dharomesz
Jurnal Atma Inovasia Vol. 3 No. 5 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i5.7750

Abstract

Sapuangin an area located in the Klaten Regency, Central Java Region, has the natural resource of roses plant which are intercropped in the residents' yards. Most of the people sold it as sowing flowers, but the obstacle encountered is the decline in prices due to the seasonal nature of sowing flower sales, therefore knowledge about processing roses to other form of products is needed. To answer the obstacles, the UAJY service team consists of three faculties, created a program to train the residents to process roses into the form of bath soap, bath salts, hand sanitizer, aromatherapy candles, rose resin and rose water. Besides providing training on making rose, it is important to is trying to convey information from upstream to downstream where the marketing process needs to be socialized meanwhile conducting competitor analysis and consumer interest surveys. To deliver the marketing materials used lectured and group discussion forums by dividing the material into basic marketing, branding and digital marketing. Based on the material presented, it was found that residents needed more direction in carrying out the marketing process. Residents are quite familiar with the use of social media, but training is needed in making logo designs to create content on social media. From the results of a survey of competitors it was found that the more the main raw materials were added to the product, the selling price would increase. Found primarily in soap, salt, hand sanitizer and aromatherapy candles, consumers want a fragrance in the product. Keywords—Sapuangin, Mawar, Marketing Strategy, Branding, Digital Marketing, Competitor analysis, Consumer interest survey Abstrak—Wilayah Sapuangin terletak di wilayah klaten memiliki potensi dalam menghasilkan bunga mawar yang ditanam secara tumpang sari di halaman warga. Bunga mawar yang tumbuh subur memiliki dapat dijual sebagai bunga tabur, namun kendala yang ditemui adalah turunnya harga dikarenakan penjualan bunga tabur bersifat seasonal, sehingga diperlukan adanya pengetahuan mengenai pengolahan bunga mawar. Untuk menjawab kendala yang terjadi pada masyaratak tim pengabdian UAJY yang tergabung dari tiga fakultas membuat program untuk melatih masyarakat mengolah bunga mawar ke dalam bentuk sabun mandi, garam mandi, handsanitaizer, lilin aromaterapi, resin mawar dan air mawar. Selain pelatihan pembuatan produk olahan, tim pengabdian berusaha untuk menyampaikan materi secara hulu ke hilir dimana proses pemasaran perlu disosialisasikan hingga melakukan analisis pesaing dan survei minat konsumen. Penyampaikan materi pemasaran dilakukan dengan metode ceramah dan forum group discussion dengan membagi materi menjadi pemasaran dasar, branding dan pemasaran digital.  Berdasarkan materi yang telah disampaikam ditemukan bahwa warga membutuhkan lebih banyak arahan dalam melakukan proses pemasaran. Warga cukup familiar dengan penggunaan sosial media, namun diperlukan pelatihan dalam pembuatan desain logo untuk menciptakan konten pada sosial media. Dari hasil survei pesaing ditemukan bahwa semakin terdapat tambahan bahan baku utama pada produk maka akan meningkatkan harga jual. Ditemukan terutama pada produk sabun, garam, handsanitizer dan lilin aromaterapi konsumen menginginkan aroma wangi pada produk. Kata Kunci—Sapuangin, Mawar, Strategi Pemasaran, Branding, Pemasaran Digital, Analisis pesaing, Survei minat konsumen
PENGEMBANGAN PEMASARAN DIGITAL PADA UMKM BINAAN GEREJA KATOLIK SANTO ALOYSIUS GONZAGA MLATI YOGYAKARTA Sasmita, Raymundo Patria Hayu; Adyantari, Api; Dharomesz, Vonezyo Yupanzara; Noventa, Oscar Chrismadian
Jurnal Pengabdian Masyarakat Sabangka Vol 1 No 05 (2022): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v1i05.329

Abstract

Mitra pengabdian masyarakat pada kegiatan ini adalah Usaha Mikro Kecil dan Menengah (UMKM) binaan Gereja Katolik Santo Aloysius Gonzaga Mlati, Sleman, Yogyakarta. Banyak dari UMKM ini yang mengalami kesulitan dalam memasarkan produknya, terutama di era pandemi COVID-19 ini. Untuk itu para pelaku usaha UMKM ini perlu diberikan pelatihan dan pendampingan yang intenstif untuk memaksimalkan penggunaan teknologi digital, khususnya media sosial, dalam pemasaran produk mereka. Materi pelatihan yang diberikan seputar pengenalan terhadap saluran-saluran media digital yang dapat dimanfaatkan untuk promosi. Kemudian para pelaku usaha juga diberikan pendampingan dalam praktik penggunaan saluran media digital tersebut. Luaran yang dihasilkan dari pengabdian ini adalah modul pelatihan, handbook, artikel ilmiah, serta laporan kegiatan. Metode yang digunakan dalam pengabdian ini adalah analisis permasalahan, penyusunan materi modul, pemberian pelatihan berupa ceramah, serta pemberian tutorial dalam membuat konten pemasaran digital. Dari hasil yang diperoleh dalam kegiatan ini, sebaiknya perlu pendampingan secara intensif dan berkala pada UMKM, agar kegiatan pemasaran dan penjualan semakin efektif dan efisien.
PELATIHAN DAN PENDAMPINGAN PEMBUATAN KONTEN PROMOSI DI MEDIA SOSIAL MENGGUNAKAN APLIKASI CANVA Dharomesz, Vonezyo Yupanzara; Adyantari, Api; Sasmita, Raymundo Patria Hayu; Noventa, Oscar Chrismadian
Jurnal Pengabdian Masyarakat Sabangka Vol 2 No 06 (2023): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v2i06.815

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) saat ini berada pada persaingan yang kompetitif. Persaingan tak lain berasal dari kompetitor UMKM lainnya terutama dalam hal pemasaran digital dan branding. Kedua hal tersebut merupakan suatu kemampuan yang harus dimiliki UMKM secara digital. Persaingan yang terjadi pada pasar saat ini menyebabkan UMKM harus bersiap dalam menghadapi kompetensi digital yang cepat berkembang secara signifikan. UMKM perlu memahami bahwa aktivitas bisnis secara digital dapat dilakukan dengan optimalisasi media digital. Optimalisasi media digital yang kuat dan efektif merupakan salah satu aspek utama kesuksesan UMKM. Melalui hal tersebut, pelaku bisnis seperti UMKM perlu mengembangkan kemampuannya di media digital dengan menghasilkan konten pemasaran yang menarik dan interaktif terutama yang dapat digunakan sebagai promosi UMKM di media digital. Tujuan dari pengabdian masyarakat ini adalam memberikan peltihan dan pendampingan pada para pelaku UMKM di Paroki Gereja Katolik Santo Aloysius Gonzaga Mlati, Yogyakarta mengenai strategi pembuatan konten promosi di media digital melalui aplikasi Canva. Sehingga pelaku UMKM dapat memasarkan produk baik barang atau jasa melalui media digital dan akhirnya mampu meningkatkan performa bisnis berupa penjualan dan keberlanjutan bisnis. Pelatihan ini berhasil memberikan edukasi dan gambaran kepada pelaku UMKM tentang penggunaan aplikasi Canva yang efektif untuk UMKM. Peserta dilibatkan untuk menggunakan Canva dengan membuat akun Canva, login ke aplikasi Canva, memilih template, hingga memasukkan gambar dan narasi ke dalam template yang sudah dipilih. Diharapkan kegiatan pelatihan dan pendampingan yang dilakukan dapat menjadi cara untuk mengembangkan UMKM dan dapat meningkatkan performa UMKM baik penjualan dan keberlanjutan UMKM.
PELATIHAN CANVA: PENGEMBANGAN KETERAMPILAN DIGITAL UNTUK SISWI SMA SANTA MARIA YOGYAKARTA Dharomesz, Vonezyo Yupanzara; Pratama, Yohanes Mario; Aji, Mario Rosario Wisnu; Mayasari, Agatha; Pramusiwi, Aloysia Desy; Adyantari, Api; Pradana, Bartolomeus Galih Visnhu; Budiyono, Elizabeth Fiesta Clara Shinta; Sasmita, Raymundo Patria Hayu; Putra, Tegar Satya
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 04 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i04.1216

Abstract

Starting with understanding the importance of technological skills in the modern workplace, this community service targets Santa Maria High School Yogyakarta students to gain better knowledge and skills in using Canva to make presentations and create the curriculum vitae. Focuses on transferring knowledge and technical skills and aims to improve students' critical thinking and problem-solving abilities. Students are encouraged to develop their creativity and think outside the box when presenting information and completing specific tasks and preparing to enter the workforce or continue their studies at a higher education level. It directly benefits students' technological skills and has a significant long-term impact, with increased hard skills in Canva and honed problem-solving abilities. This community service contributes positively to strengthening the relationship between schools and the world of work by ensuring that high school graduates have skills relevant to current industry needs.
Pengembangan dan Pemasaran Potensi Beras Menor di Desa Wijimulyo Kapanewon Nanggulan, Kabupaten Kulon Progo Dharomesz, Vonezyo Yupanzara
Jurnal Atma Inovasia Vol. 3 No. 1 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i1.5372

Abstract

Community Service Program is a compulsory program from Atma Jaya Yogyakarta University which is carried out as a form of dedication by students to the community. Wijimulyo village located in Nanggulan District, Kulon Progo Regency, Special Region of Yogyakarta is an area that will be developed by the 120 group. Wijimulyo village has variety potency, start from the tourism until the agriculture and the 120 group wants to develop the agriculture potency which is about the menor rice. Menor rice is an under-development rice in the Kulon Progo Regency. The drawback of this rice is that it has just been registered to the Ministry of Agriculture, so it still not well known by the public of Wijimulyo village. Because of that drawback, the 120 group of Community Service Program wants to develop that potency by doing a marketing about menor rice’s product so that menor rice can be more known by the public of Nanggulan District and known nationally as well.
Meningkatkan Wisata Bersepeda Bagi Wisatawan yang Ramah Difabel di Desa Kembang Kabupaten Kulon Progo Dharomesz, Vonezyo Yupanzara
Jurnal Atma Inovasia Vol. 2 No. 4 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.496 KB) | DOI: 10.24002/jai.v2i4.5375

Abstract

The Student Study Service (KKN) or KKN 80 is carried out from October to November 2021 by the society 5.0 method or without field diving. Development of KKN launch 80 kto l and kulon progo districts, yogyakarta province. The 116 Unit x group is in Kembang Village, Nanggulan district, Kulon Progo, Yogyakarta. The purpose of KKN activity is to be a forum for students to work, provide an explanation of the village’s potential, then provide knowledge about what are the benefits of bicycle tourism for the surrounding community, increase empathy and concern for the surroundings, realizing a sense of responsibility and solidarity, and foster a disciplined attitude in working together. The program run by the 116 group is known as village power and pocketbook. Among the emissions to be produced are (1) ebook and videos development of potential village blossoms for cycling; (2) ebook and the friendly development videos for those with disabilities. Each group member also works on an individual program entitled tourism, science, and entrepreneurship.
Edukasi Pengelolaan Potensi Desa Melalui Program Katalog Paket Wisata Desa Donomulyo Dharomesz, Vonezyo Yupanzara
Jurnal Atma Inovasia Vol. 2 No. 4 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.281 KB) | DOI: 10.24002/jai.v2i4.5376

Abstract

Donomulyo Village, which is located in Kulon Progo Regency, has the potential to be managed as a tourist village because the village still preserves several cultures and arts. The manifestation of this preservation is that there are still various art associations formed by the local community. The arts associations in Donomulyo Village include dance arts associations, theater arts associations, and music arts associations. In addition to culture and art, Donomulyo Village also produces various kinds of traditional handicrafts and culinary products. This is evidenced by the existence of a traditional craft and culinary production site in Donomulyo Village. The potentials of Donomulyo Village need to be developed in order to attract tourists. The author offers the "Donomulyo Village Tour Package Catalog" program as an effort to develop the potential of Donomulyo Village. The existence of this program is expected to help provide an overview to the villagers about compiling various village potentials into a tour package. In addition, the program can be a means to preserve and introduce culture and arts, crafts, and traditional culinary delights in Donomulyo Village. In the end, the goal of tourism development is that the people in Donomulyo Village can receive economic and welfare benefits.
Pemanfaatan Mina Padi di Kawasan Pertanian Desa Jatisarono Dharomesz, Vonezyo Yupanzara
Jurnal Atma Inovasia Vol. 2 No. 2 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.524 KB) | DOI: 10.24002/jai.v2i2.5380

Abstract

Jatisarono Village is a village in Kulon Progo Regency that has potential in terms of agriculture. However, the potential of agriculture is still not widely developed by the community around Jatisarono Village in more depth. The potential of agriculture can be marketed by spreading it through existing tourism places and also by developing the land around the farm by doing mina padi and explaining how to use mina padi into a good tourist area through good marketing as well. The purpose of KKN activity is to be a forum for students to work, provide an explanation of the village’s potential, then provide knowledge about what are the benefits of mina padi for the surrounding community, increase empathy and concern for the surroundings, realizing a sense of responsibility and solidarity,  and foster a disciplined attitude in working together. This KKN consists of several externals or outputs, including village potential e-books and videos, mina padi's ebooks and pocketbook videos and KKN reports. KKN 80 is organized through KKN groups consisting of 10 people and individual KKN. as well as the location of our KKN located in Jatisarono Village, Kapanewon Nanggulan, Kulon Progo Regency, DIY.
Pembentukan POKDARWIS untuk Pengembangan Potensi Agrowisata di Desa Beji, Kapanewon Ngawen, Kabupaten Gunung Kidul Dharomesz, Vonezyo Yupanzara
Jurnal Atma Inovasia Vol. 3 No. 5 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i5.5929

Abstract

Kuliah Kerja Nyata (KKN) is one of the mandatory courses that must be fulfilled by Universitas Atma Jaya Yogyakarta students in order to obtain a bachelor's degree. The implementation of the Community Service Program for the 2021/2022 academic year is carried out online considering the spread of the COVID-19 called KKN Society 5.0. Group 26 as part of the UAJY KKN consisted of 10 students from various study programs at UAJY accompanied by one lecturer who got placement in Beji Village. Beji Village is located in Ngawen District, Gunungkidul Regency, Special Region of Yogyakarta. Beji village has a lot of potential in terms of culinary, culture, and nature tourism. Beji Village relies on the agricultural sector as a driving force for the village economy. Group 26 has 2 work programs to support Beji Village so that it can become an agro-tourism village so that other potentials from Beji Village can also be further developed. The program consists of the establishment of a Beji Tourism Awareness Community and the Formulation of an Agro-tourism Village Promotion Strategy. The work program is outlined in the form of group reports, pocketbook e-books, village potential e-books, and explanatory videos. It is hoped that the 2 programs that have been planned can become a source of reference for the village government in formulating village policies and become a guide for villagers in developing the potential of Beji Village.
Potensi Branding Keripik Pisang di Desa Sambirejo Kapanewon Ngawen Kabupaten Gunung Kidul Dharomesz, Vonezyo Yupanzara
Jurnal Atma Inovasia Vol. 3 No. 6 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i6.5933

Abstract

Student Community Service is an activity in the form of community service that must be followed by every student at Atma Jaya University Yogyakarta. Student Community Service for the 2022 school year is conducted online with the theme Society 5.0. The group of 30 unit F Student Community Service Period 81 is located in Sambirejo Village, Ngawen District, Gunung Kidul Regency, Special Region of Yogyakarta. There is a lot of potential in Sambirejo village, one of which is the many banana tree plantations in Sambirejo village, and the bananas are used as processed foods in the form of banana chips. However, in marketing these products are less well known by the general public, therefore a work program is created which is implemented by making a branding on these processed foods and also conducting broader marketing using available electronic media so that these products can reach a wider range of consumers.
Co-Authors Adelard Khairu Aristeya Adyantari, Api Aloysia Desy Pramusiwi asa nadia retnandita Bartolomeus Galih Visnhu Pradana Budi Suprapto Budiyono, Elizabeth Fiesta Clara Shinta Daniel Yudistya Wardhana, Daniel Yudistya Divo Dewa Nugraha Dwitya Aribawa, Dwitya Ester Deborah Maki Eunike Catherine Chandra Hosea Aldo Wahyu Raditya Indra Kristianto, Ignatius Mario Rosario Wisnu Aji Mayasari, Agatha Novianto Hariwibowo, Ignatius Nugraha, Anastasius Yuan Cahya Didalunanda Eka Oscar Chrismadian Noventa Pramusiwi, Aloysia Desy Priska Anggita Putra, Tegar Satya Riska Dian Nurmalitasari Sari, SE., MBA., Nadia Nila Sasmita, Raymundo Patria Hayu Valentinus Quinno Chrisatmana Yohanes Celvin Arysandi Seran Yohanes Mario Pratama Yustino Setiawan, Wimpie