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All Journal Jurnal Ilmu Sosial dan Humaniora J-CEKI
Mallia Hartani
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Humanities Social Sciences

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Komodifikasi Identitas di Era Digital: Studi Literatur tentang Personal Branding di Media Sosial: Ainul Zulqoifah Asmawati; Nabila Tahira; Lisya Septiani putri; Mallia Hartani; Suci Wahyu Fajriani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11947

Abstract

Penelitian ini merupakan tinjauan pustaka komprehensif mengenai komodifikasi identitas di media sosial dengan fokus pada fenomena personal branding. Melalui sintesis literatur dari komunikasi, sosiologi, dan pemasaran, penelitian ini menelaah bagaimana identitas individu dikonstruksi, direpresentasikan, dan dikomodifikasi menjadi entitas yang dapat diperdagangkan dalam ruang digital. Analisis menunjukkan bahwa fenomena ini berakar pada Teori Dramaturgi, Ekonomi Politik, dan Kritik Budaya, serta difasilitasi oleh algoritma, metrik, dan sistem kurasi konten pada platform digital. Temuan utama menyoroti adanya paradoks antara pencarian otentisitas dan tuntutan pasar, yang berdampak pada implikasi psikologis seperti objektifikasi diri dan krisis mental, serta konsekuensi sosial berupa reproduksi ketidaksetaraan dan kolonialisme digital. Penelitian ini menyimpulkan bahwa komodifikasi identitas melalui personal branding merupakan isu multidimensi yang kompleks dengan kesenjangan penelitian yang perlu ditindaklanjuti, khususnya terkait dampaknya terhadap keragaman budaya, struktur sosial, dan relasi kuasa dalam masyarakat digital.
Strategi Berbasis Komunitas dalam Pengelolaan Sub Daerah Aliran Sungai (Sub-DAS) Pusur di Kabupaten Klaten Yuanita Dwi Hapsari; , Deni Aries Kurniawan; Ghina Reftantia; Lisya Septiani Putri; Mallia Hartani
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5920

Abstract

Community-based programs and activities aimed at watershed management have been widely promoted and implemented. Social control within the community plays a crucial role in regulating and transforming public behavior in managing rivers. This study aims to explore the strategies employed by community groups in managing the Pusur Sub-Watershed. This research uses a qualitative method with data collected through observation, interviews, and documentation. The results show that the strategies used by the community in managing the Pusur Sub-Watershed include the establishment of conservation field schools through both vegetative methods and the formation of plant cultivation groups in the upstream areas; the Clean River Program (Program Kali Bersih or Prokasih) through optimized waste management via Waste Banks; the River Care Program through the development of river tubing tourism in the midstream area of the Pusur River; environmentally friendly agriculture through agricultural clinics; irrigation management in the downstream area through the formation of the Combined Association of Water-User Farmers (Gabungan Perkumpulan Petani Pemakai Air or GP3A); and the emergence of collective actions in managing the Pusur Sub-Watershed through the establishment of the Pusur Institute.
Co-Authors , Deni Aries Kurniawan Ainul Zulqoifah Asmawati Ghina Reftantia Lisya Septiani Putri Nabila Tahira Suci Wahyu Fajriani Yuanita Dwi Hapsari