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All Journal Journal of Innovation Research and Knowledge Priviet Social Sciences Journal
Yuanita Dwi Hapsari
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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FENOMENA MOM SHAMING DI INDONESIA DALAM PERSPEKTIF GENDER: SEBUAH TINJAUAN LITERATUR Yuanita Dwi Hapsari; Ghina Reftantia; Deska Fitriyani3; Ainul Zulqoifah Asmawati; Gita Isyanawulan; Nur’aini Inayah
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9652

Abstract

Fenomena Mom Shaming di Indonesia telah menjadi isu sosial yang semakin mendapat perhatian dalam beberapa tahun terakhir. Mom shaming merujuk pada tindakan mengkritik atau menghukum seorang ibu berdasarkan pilihan dan tindakan pengasuhan terhadap anaknya, yang seringkali dianggap menyimpang dari norma sosial atau ekspektasi dari suatu budaya. Artikel ini bertujuan untuk mengkaji fenomena Mom Shaming di Indonesia melalui tinjauan literatur dengan perspektif gender, untuk memahami bagaimana konstruksi sosial terkait peran ibu memengaruhi terciptanya praktik ini. Hasil kajian ini mengidentifikasi berbagai faktor yang berkontribusi terhadap munculnya Mom Shaming, yakni budaya patriarki, norma gender yang berlaku, serta peran media sosial dalam memperkuat standar-standar sosial terkait keibuan. Hasil dari tinjauan literatur ini diharapkan dapat memberikan rekomendasi untuk menciptakan ruang yang lebih inklusif dan mendukung bagi perempuan dalam menjalankan peran keibuannya.
The role of women in Micro, Small, and Medium Enterprises (MSMEs): A case study of the Petho Cracker Business in Paremono Village, Magelang Regency Maulida Masyitoh; Endah Yusma Pratiwi; Aldri Oktanedi; Yuanita Dwi Hapsari
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.749

Abstract

This study aims to analyze the driving factors and strategic roles of women in Micro, Small, and Medium Enterprises (MSMEs) producing Petho crackers (Peyek Petho) in Paremono Village, Magelang Regency. Using a descriptive qualitative approach with data collection techniques, including in-depth interviews, participatory observation, and documentation studies, this study found that women's involvement is driven by four main factors: economic needs to support uncertain family income, family inheritance, and business regeneration; promising business opportunities; and skills acquired through social learning. Women play a central and integrated role in all business aspects from capital provision and production processes to marketing strategies encompassing manual, digital, and sales agent methods. The income contribution from this business is significant for fulfilling basic household needs, financing children's education, and meeting social obligations within the community. The study concludes that women's participation in MSME transcends economic activity; it is a potent form of empowerment that successfully reconfigures traditional gender roles. Through this venture, women have expanded their agency from the domestic to the public sphere, simultaneously acting as key agents in preserving the local culinary heritage and strengthening the village's economic identity.
Co-Authors Asmawati, Ainul Zulqoifah Deska Fitriyani3 Endah Yusma Pratiwi Ghina Reftantia Gita Isyanawulan Masyitoh, Maulida Nur’aini Inayah Oktanedi, Aldri