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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA)
Aqilah Apritia Parawanza
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Penggunaan bahasa promosi Influencer Tiktok dalam Iklan Glad2glow terhadap Minat Beli Gen Z : Penelitian Afriyani Elizabet Sitorus; Aqilah Apritia Parawanza; Helena Seprina Sitohang; Rachel Adeline Siagian; Trisnawaty Hutagalung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2939

Abstract

This study aims to analyze the use of promotional language by influencers on TikTok in Glad2Glow skincare advertisements and its influence on Generation Z’s purchase intention. The research is motivated by the increasing role of influencer marketing in social media, particularly TikTok, which has become a dominant platform among Gen Z. This study employed a descriptive qualitative approach with data collected through semi-structured interviews with 15 respondents aged 18–25 years in Medan who actively use TikTok. The results show that most respondents were exposed to Glad2Glow advertisements and admitted that casual, authentic, and relatable promotional language successfully captured their attention and sparked curiosity. However, only a small portion of respondents expressed an actual purchase intention. Trust was identified as the most dominant factor bridging interest and purchase decisions, while advertisement visualization only played a supporting role. These findings indicate that the effectiveness of promotion is not solely determined by language style but also by the integration of persuasive communication, creative visuals, and influencer credibility. This research contributes theoretically to the study of digital marketing communication from the perspective of promotional linguistics and provides practical recommendations for local brands to strengthen
Analisis SCP Industri E-Commerce Indonesia dan Dampaknya pada Kesejahteraan Konsumen : Penelitian Khairani Matondang; Aqilah Apritia Parawanza; Jemelly Prisya Simanjuntak; Yolanda Tampubolon
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3248

Abstract

Using the Structure–Conduct–Performance (SCP) framework, this study aims to evaluate the structure, behavior, and performance of the Indonesian e-commerce industry, and to explain its impact on consumer welfare. The research method used is a descriptive qualitative approach. Stakeholders in this study consist of business competition regulators, e-commerce platform managers, micro, small, and medium enterprises (MSMEs), and consumers residing in the cities of Jakarta, Bandung, and Surabaya. To identify patterns related to the SCP dimensions, data were collected through observation, interviews, and review of industry documents. The results show that the Indonesian e-commerce market structure tends to be concentrated among a few large players that control significant market share. Intensive promotional strategies, integration of logistics and payment services, and utilization of data for personalization and algorithms are examples of companies' competitive behavior. These conditions result in market performance, which provides benefits to customers in the form of competitive prices, product variety, and ease of distribution. However, there are also risks, such as potential predatory practices, dependence on promotions, limited choice due to market consolidation, and data privacy. According to this study, although e-commerce in Indonesia offers short-term welfare benefits for consumers, digital competition oversight policies, algorithmic transparency, and support for MSMEs are needed to achieve a balance between innovation and consumer protection.
Strategi Pengelolaan Sumber Daya Alam untuk Mendukung Ekonomi Hijau di Indonesia: Penelitian Bonaraja Purba; Jemelly Prisya Simanjuntak; Yendita Pakpahan; Jenaya Febina; Kesia Septina Putri Tarigan; Aqilah Apritia Parawanza
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3326

Abstract

Natural resource management strategies that facilitate Indonesia's transition to a sustainable green economy are a critical issue in national development. This study explores green economy policies in Indonesia and the various obstacles to their implementation through qualitative descriptive methods and a literature review of various academic sources. The findings indicate that effective natural resource management relies heavily on improved regulation, comprehensive oversight, and the active involvement of the public, private, and civil society sectors. However, challenges such as poor coordination between institutions, limited institutional capacity, and overlapping regulations continue to hamper policy effectiveness. Recommended approaches include enhancing cross-sector collaboration, providing incentives for environmentally friendly practices, and accelerating investment in renewable energy. Through integrated policies and the participation of all stakeholders, natural resource management is expected to drive economic progress that is sustainable, environmentally friendly, and socially and economically inclusive.
PENGARUH ANGKATAN KERJA DAN PERTUMBUHAN EKONOMI TERHADAP TINGKAT PENGANGGURAN DI PROVINSI SUMATERA UTARA Zackya Hayati Lubis; Laurent Damai Yanti Silaban; Aqilah Apritia Parawanza; Feny Amelia Sinaga
Jurnal Media Akademik (JMA) Vol. 3 No. 6 (2025): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i6.2051

Abstract

Studi ini bertujuan untuk mempelajari bagaimana pertumbuhan ekonomi dan partisipasi angkatan kerja berdampak pada tingkat pengangguran di Provinsi Sumatera Utara selama periode 2010–2024.  Metode kuantitatif deskriptif digunakan dalam penelitian ini, yang menggunakan regresi linier berganda.  Perangkat lunak EViews 10 digunakan untuk menganalisis data sekunder yang dikumpulkan dari Badan Pusat Statistik (BPS).  Hasil analisis menunjukkan bahwa pertumbuhan ekonomi dan partisipasi angkatan kerja tidak berdampak signifikan terhadap tingkat pengangguran baik secara parsial maupun bersamaan.  Hasilnya menunjukkan bahwa pertumbuhan ekonomi Provinsi Sumatera Utara belum cukup inklusif dan cenderung bergantung pada kapital, sehingga tidak mampu menciptakan lapangan kerja baru secara efektif. Selain itu, pasar kerja berada di bawah tekanan yang lebih besar karena peningkatan jumlah angkatan kerja tidak diiringi dengan perluasan kesempatan kerja yang seimbang.  Selain itu, kondisi pengangguran struktural di daerah ini diperburuk oleh ketidaksesuaian antara kemampuan angkatan kerja dan kebutuhan pasar.  Oleh karena itu, temuan penelitian ini menekankan betapa pentingnya intervensi kebijakan yang tidak hanya membantu pertumbuhan ekonomi tetapi juga meningkatkan kualitas tenaga kerja, mengembangkan sektor padat karya, dan menyesuaikan kurikulum pendidikan untuk memenuhi kebutuhan industri.  Untuk menghasilkan pembangunan yang inklusif dan berkelanjutan di tingkat regional, strategi ekonomi dan ketenagakerjaan harus diintegrasikan.
PENGARUH PDRB DAN KEMISKINAN TERHADAP ANGKA PARTISIPASI SEKOLAH DI PROVINSI SUMATERA UTARA Aqilah Apritia Parawanza; Joko Suharianto
Jurnal Media Akademik (JMA) Vol. 3 No. 6 (2025): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i6.2339

Abstract

Pengaruh Produk Domestik Regional Bruto (PDRB) dan Kemiskinan terhadap Angka Partisipasi Sekolah (APS) di Provinsi Sumatera Utara dipelajari dalam penelitian ini.  Penelitian ini dilakukan menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif-verifikatif. Selain itu, data seri waktu digunakan untuk periode 2010–2024.  Data dianalisis menggunakan regresi linier berganda metode Ordinary Least Squares (OLS) setelah diperoleh dari Badan Pusat Statistik (BPS). Sebelum pengujian regresi, asumsi klasik seperti heteroskedastisitas, normalitas, multikolinearitas, dan autokorelasi diuji pada data.  Hasil penelitian menunjukkan bahwa PDRB berpengaruh terhadap APS secara parsial dan signifikan, sedangkan tingkat kemiskinan tidak memiliki dampak yang signifikan. Namun, PDRB dan kemiskinan berpengaruh terhadap APS secara bersamaan, dengan nilai R-squared 89,58%. Penemuan ini menunjukkan bahwa pertumbuhan ekonomi memiliki peran penting dalam meningkatkan partisipasi pendidikan, sementara kebijakan perlindungan sosial seperti bantuan pendidikan dan subsidi dapat mengurangi dampak kemiskinan. Penelitian ini menyarankan agar pemerintah daerah memperkuat kebijakan pembangunan ekonomi yang inklusif dan berkelanjutan, serta mempertahankan program bantuan pendidikan yang berkelanjutan untuk menjangkau masyarakat yang kurang beruntung.
Co-Authors Afriyani Elizabet Sitorus Bonaraja Purba Feny Amelia Sinaga Helena Seprina Sitohang Jemelly Prisya Simanjuntak Jenaya Febina Kesia Septina Putri Tarigan Khairani Matondang Laurent Damai Yanti Silaban Rachel Adeline Siagian Trisnawaty Hutagalung Yendita Pakpahan Yolanda Tampubolon Zackya Hayati Lubis