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All Journal Action Research Literate (ARL) Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Insight : International Journal of social research Islamic Counseling and Parenting Journal Journal of Islamic Family Law Islamic Journal of Communication and Public Discourse
Tamamiyah, Lutfiyatut
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences

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Semiotic Analysis of Roland Barthes on Da'wah Content of Ustadzah Halimah Alaydrus Through YouTube Channel Tamamiyah, Lutfiyatut
Islamic Journal of Communication and Public Discourse Vol. 2 No. 2 (2025): Islamic Journal of Communication and Public Discourse
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/n55y9n49

Abstract

Backround: This research examines the semiotic construction of meaning in digital Islamic da'wah content through analysis of Ustadzah Halimah Alaydrus's YouTube channel using Roland Barthes' three-level framework of denotation, connotation, and myth.Objective: As female Islamic preachers increasingly utilize digital platforms to disseminate religious teachings, understanding how meaning is semiotically constructed becomes critical for comprehending contemporary religious communication.Method: This qualitative study employs semiotic content analysis on eight selected videos representing diverse themes and high audience engagement.Findings and Implications: At the denotative level, findings reveal consistent formal presentation through text-based visuals, voice-only audio, and structured discourse creating distinctive brand identity. Connotative analysis demonstrates how these elements activate cultural codes related to Islamic piety, feminine virtue, and religious authenticity, negotiating tensions between tradition and modernity through sophisticated symbolic communication. Mythological analysis uncovers how content naturalizes the "Pious Femininity Synthesis"—presenting conservative Islamic gender norms and contemporary women's aspirations as perfectly compatible—while constructing "maternal wisdom authority" through epistemological, genealogical, experiential, pedagogical, and moral positioning mechanisms.Conclusion: Findings contribute theoretically by demonstrating Barthesian semiotics' effectiveness for religious discourse analysis, practically by revealing semiotic strategies for digital da'wah effectiveness, and critically by exposing ideological dimensions wherein female religious voice expansion coexists with naturalization of conservative gender hierarchies. The study provides comprehensive understanding of how digital Islamic content shapes contemporary religious identity and consciousness through layered meaning construction, offering insights valuable for preachers, religious institutions, media literacy educators, and scholars of digital religion.
The Role of Communication Management in Enhancing Reputation for Service Excellence: CV. Indonesian Publications Tamamiyah, Lutfiyatut
International Journal of Social Research Vol. 4 No. 2 (2026): Insight : International Journal of Social Research
Publisher : Worldwide Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/insight.v4i2.108

Abstract

The growth of the journal publishing services industry in Indonesia has elevated organizational reputation as a critical success factor. In this trust-based sector, reputation is shaped by the quality of communication throughout the service process. This study examines the role of communication management in building and sustaining a reputation for service excellence at CV. Indonesian Publications. A qualitative case study design was employed with three purposively selected informants: a communication manager, an editorial staff member, and a student service user. Data were collected through in-depth interviews, participatory observation, and documentation, and analyzed using an interactive model of data analysis. The company demonstrates effective external communication during client onboarding, generating positive initial perceptions. However, delays in follow-up communication and inconsistent response speed during manuscript processing present reputational risks. Internally, coordination across editorial, technical, and customer service teams is managed through digital platforms and regular evaluations, though workload imbalances periodically disrupt responsiveness. Adaptive, proactive, and relationship-oriented communication systems are essential to sustaining organizational reputation. Synergy between internal and external communication constitutes the primary determinant of client trust and long-term loyalty in the academic journal publishing services sector.
Co-Authors Ainul Kholipah, Siti Alit Merthayasa, Anak Agung Dwi Putri Pramesti, Ginna Novarianti Khariri, Akhmad Luthfiah Luthfiah Sayudin, Sayudin Solikhah, Mar’atus Sugiartini, Pegi Ubaedila, Ibnu