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Holistic Marketing Berbasis Tasawuf Pada Pemasaran Perumahan Syariah di Tasikmalaya Iman Fauzi Sudirman; Alin Maulina Mulyaningsih; Inggi Pirmansyah; Gayib Gozali Ihamah; Ii Sylvia Fauziah Dimyatie
ILTIZAM Journal of Shariah Economics Research Vol. 8 No. 2 (2024): Iltizam Journal of Shariah Economics Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/iltizam.v8i2.2773

This study aims to examine the implementation of Sufism-based holistic marketing in the marketing of Sharia housing in Tasikmalaya. Holistic marketing is a marketing approach that considers all aspects of a company, including relationships with consumers, employees, business partners, and the wider community, to create sustainable value. Sufism, as a dimension to understand the conditions of the human soul, both praiseworthy and blameworthy, and to adorn it with praiseworthy attributes, also serves as a guide in the spiritual journey towards Allah SWT. This study employs a qualitative method with a case study approach involving several experts in Sufism, practitioners, and academics in Tasikmalaya. Data were collected through in-depth interviews, observations, and documentation. The results show that applying Sufism in holistic marketing for Sharia housing marketing can enhance consumer trust and strengthen the relationship between developers and consumers. Additionally, the internalization of Sufi values, such as heart-to-heart marketing, worship orientation, mutual assistance, internal evaluation, honesty, justice, and social responsibility, has proven to be a solid foundation for creating sustainable marketing strategies. This study is expected to contribute to developing a more comprehensive and applicable theory of Sharia marketing.

Analisis Kepuasan Nasabah Gen Z di Pondok Pesantren Idrisiyyah Tasikmalaya: Mengeksplor Dampak Mobile Banking dan Kualitas Layanan Meisivi, Fanya; Mubarok, Diki; Sudirman, Iman Fauzi
Jurnal Pendidikan Agama Islam Al-Thariqah Vol. 10 No. 2 (2025): Jurnal Pendidikan Agama Islam Al-Thariqah
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/althariqah.2025.vol10(2).23475

This study investigates the influence of mobile banking and service quality on customer satisfaction among Generation Z at the Idrisiyyah Islamic Boarding School in Tasikmalaya. The rapid development of digital technology in the financial sector has led to the widespread use of mobile banking as an accessible and efficient platform for conducting banking transactions. Generation Z, having grown up in a digital environment, exhibits strong preferences for banking services that are fast, easy to use, and technologically integrated. At the same time, the quality of service—such as responsiveness, reliability, and security—remains a key determinant of customer satisfaction, even within traditional educational institutions like Islamic boarding schools. This research employed a quantitative approach using a survey method, with a sample of 100 Generation Z students selected from the Idrisiyyah Islamic Boarding School. The data were analyzed using multiple linear regression to assess the individual and joint effects of mobile banking and service quality on customer satisfaction. The results show that mobile banking has a positive and significant partial effect on satisfaction, indicating that ease of use, functionality, and personalization features are highly valued by young users. Furthermore, service quality demonstrated a dominant and statistically significant influence on satisfaction, especially in terms of responsiveness and assurance. Simultaneously, both variables together were found to significantly affect satisfaction levels, reinforcing the importance of integrating high-quality service delivery with digital innovations. The study concludes that improvements in both digital banking applications and service delivery are essential for meeting the expectations of young digital-native customers. Practically, banks should focus on upgrading technical features while also ensuring consistent and empathetic service interactions. Theoretically, the findings contribute to the existing literature by highlighting how user satisfaction is shaped in religious-based educational settings through a combination of digital convenience and service excellence

Menguatkan Pendidikan Islam dan Edukasi Digital Mahasiswa: Eksploring Pengaruh Komunikasi Pemasaran dan Media Sosial Instagram terhadap Brand Awareness Alfasi, Shebian; Sudirman, Iman Fauzi; Mubarok, Diki
Jurnal Pendidikan Agama Islam Al-Thariqah Vol. 10 No. 2 (2025): Jurnal Pendidikan Agama Islam Al-Thariqah
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/althariqah.2025.vol10(2).23488

This study aims to analyze the influence of marketing communication and Instagram social media on brand awareness in the local culinary business PaPa Burjo and its implications for strengthening digital education from the perspective of Islamic Education. The research employs a quantitative approach using a survey method involving 100 respondents who are consumers of PaPa Burjo, selected through purposive sampling. Data were collected using structured questionnaires and analyzed using multiple linear regression with SPSS version 26. The results indicate that marketing communication and Instagram social media simultaneously and partially have a significant effect on brand awareness, with Instagram social media showing a more dominant influence. These findings confirm that ethical, creative, and informative digital communication strategies align with the values of Islamic Education, particularly honesty (ṣidq), responsibility (amānah), and consumer education. This study contributes both theoretically and practically to the development of digital literacy and value-based marketing communication among students and local entrepreneurs within an Islamic educational framework.

Analyze The Impact Of Islamic Work Ethic On Maslahah-Based Job Performance And Islamic Family Well-Being Sudirman, Iman Fauzi
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13823

Achievement of employee performance is often a problem because it has an impact on the progress of the company. Then work and family relationships are inseparable for employees because they are interrelated. The Islamic work ethic views work as a means to improve oneself economically, socially, psychologically, and well-being that emanates from faith. And this research is related to Islamic work ethic in work and family. This research aims to determine the impact of Islamic work ethic on maslahah-base job performance and Islamic family wellbeing by examining the mediating role of intrinsic motivation and job satisfaction. This type of research uses a quantitative description with explanatory research using a sample of 207 respondents. The data analysis method used in this research is descriptive analysis method, Structural Equation Modeling (SEM) with SmartPLS 3 software. The results show that Islamic work ethic has a significant and positive effect on maslahah-based job performance and Islamic family wellbeing both directly and indirectly The role of the variables of intrinsic motivation and job satisfaction is to partially mediate.

Pengaruh Kesadaran Keluarga dan Perencanaan Keuangan Terhadap Investasi Pendidikan Anak Emilia Tasmal; Iman Fauzi Sudirman; Rosid Bahar
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vvbr1749

This research is motivated by the problem of the continuously increasing cost of education in Indonesia, which has become an obstacle for many students, including those within the Idrisiyyah Islamic Boarding School environment. The increase in education costs at various levels, from elementary school to higher education, is not always aligned with an increase in the quality of education. This highlights the importance of family awareness in preparing for children's education investment through effective financial planning. Although awareness and financial planning are recognized as crucial factors, many families have not yet realized their importance. This study aims to analyze the influence of family awareness and financial planning on children's education investment, particularly among the Jamaah Idrisiyyah in Zawiyah, Tasikmalaya Regency, to support children's educational success and the achievement of quality educational goals. This research aims to analyze the influence of family awareness and financial planning on children's education investment. Specifically, this research aims to: (1) determine the influence of family awareness on children's education investment, (2) determine the influence of financial planning on children's education investment, and (3) determine the combined influence of family awareness and financial planning on children's education investment. This research uses a quantitative approach to analyze the influence of family awareness and financial planning on children's education investment. Data were collected from 170 Family Cards of Jamaah Idrisiyyah in Tasikmalaya Regency through questionnaires distributed using Google Forms. The sampling technique used is simple random sampling. The research instrument uses the Likert scale, and data were analyzed using validity tests, reliability tests, multiple linear regression, and classical assumption tests (normality, multicollinearity, and heteroscedasticity) using SPSS. This research shows that family awareness and financial planning have a significant influence on children's education investment among the Jamaah Idrisiyyah in Tasikmalaya Regency. Family awareness and financial planning together explain 73% of the variation in children's education investment.

THE DILEMMA OF THE DEBT SYSTEM IN GROCERY STORE: BETWEEN INCREASING CONSUMER PURCHASING POWER AND SELLER FINANCIAL MANAGEMENT (A STUDY OF GROCERY STORE IN TELUKNAGA DISTRICT) Nina Farhana Yushof; Iman Fauzi Sudirman; Han Han Burhani
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.894

This study aims to analyze the dilemma of implementing a debt system in grocery stores in relation to increasing consumer purchasing power and managing vendor finances. The debt system is a common practice in micro-enterprises based on trust and social relations, especially among low-income communities. The research method used was a qualitative approach with a case study design at a grocery store in Teluknaga District. Data were obtained through in-depth interviews, observations, and documentation of the store owners and customers, then analyzed using the Miles and Huberman model. The results show that the debt system plays a significant role in helping consumers maintain purchasing power and meet basic needs amid economic constraints. In addition, this practice can also increase customer loyalty and strengthen social relationships between sellers and consumers. However, the debt system also poses various challenges for sellers, particularly related to cash flow management, increased risk of bad debts, and hampered business capital turnover. This condition creates a dilemma for business actors between maintaining social relationships with customers and maintaining business financial stability. Therefore, a more structured debt management strategy is needed, such as limiting the amount of debt, systematic record-keeping, and payment monitoring to minimize risks without eliminating the social function of the debt system. This research contributes to understanding the dynamics of the informal economy and decision-making in micro-enterprises.

THE DILEMMA OF THE DEBT SYSTEM IN GROCERY STORE: BETWEEN INCREASING CONSUMER PURCHASING POWER AND SELLER FINANCIAL MANAGEMENT (A STUDY OF GROCERY STORE IN TELUKNAGA DISTRICT) Nina Farhana Yushof; Iman Fauzi Sudirman; Han Han Burhani
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.894

This study aims to analyze the dilemma of implementing a debt system in grocery stores in relation to increasing consumer purchasing power and managing vendor finances. The debt system is a common practice in micro-enterprises based on trust and social relations, especially among low-income communities. The research method used was a qualitative approach with a case study design at a grocery store in Teluknaga District. Data were obtained through in-depth interviews, observations, and documentation of the store owners and customers, then analyzed using the Miles and Huberman model. The results show that the debt system plays a significant role in helping consumers maintain purchasing power and meet basic needs amid economic constraints. In addition, this practice can also increase customer loyalty and strengthen social relationships between sellers and consumers. However, the debt system also poses various challenges for sellers, particularly related to cash flow management, increased risk of bad debts, and hampered business capital turnover. This condition creates a dilemma for business actors between maintaining social relationships with customers and maintaining business financial stability. Therefore, a more structured debt management strategy is needed, such as limiting the amount of debt, systematic record-keeping, and payment monitoring to minimize risks without eliminating the social function of the debt system. This research contributes to understanding the dynamics of the informal economy and decision-making in micro-enterprises.

Analisis Kesehatan Finansial Mahasiswa Tasikmalaya Finansial Stres dan Gaya Hidup risky ridwansyah; Iman Fauzi Sudirman; han han burhani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.16639

This study aims to analyze the effect of financial stress and lifestyle on students’ financial health in Tasikmalaya. The research employs a quantitative approach using a survey method, with data collected through questionnaires distributed to students as respondents. The data were analyzed using multiple linear regression with the support of statistical software, including validity, reliability, classical assumption, and hypothesis testing. The results indicate that financial stress and lifestyle have a positive and significant effect on students’ financial health, both partially and simultaneously. These findings suggest that financial pressure and lifestyle patterns play an important role in determining the level of financial health among students. Therefore, effective financial stress management and lifestyle control are essential in improving students’ financial well-being.

THE CONCEPT OF ISLAMIC FAMILY WELFARE (Islamic Economic Perspective Approach) Iman Fauzi Sudirman; Ulfi Wisa Belinda; Eli Herlina Khoirunnisa; Emi Sriwahyuni; Nurhasanah
Jurnal Aghniya Vol. 8 No. 2 (2025): Islamic Economics and Banking Education
Publisher : Sekolah Tinggi Ilmu Ekonomi Syariah Nahdlatul Ulama Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64565/aghniya.v8i2.14

This study examines the concept of Islamic family well-being, utilizing an Islamic economic approach. Islamic family well-being represents an ideal state that harmonizes spiritual, material, social, and moral needs, aiming to achieve worldly happiness and eternal salvation (falah). The research employs a literature review method, analyzing primary sources such as the Qur'an and Hadith, along with secondary references including books, journals, and relevant articles. The findings reveal that the concept of family well-being in Islam is grounded in the maqashid syariah framework, which encompasses the protection of religion (hifz al-din), life (hifz al-nafs), intellect (hifz al-‘aql), lineage (hifz al-nasl), and wealth (hifz al-mal). Islamic well-being is categorized into three dimensions: material, relational, and ethical. The spiritual aspect is the foundation of Islamic well-being, with religious education, worship practices, and the cultivation of individual piety serving as critical components for maintaining balance in family life. This conclusion, Islamic family well-being integrates spiritual and material values, promotes harmony within the family, and contributes positively to the development of a just and sustainable society. This research is particularly significant in addressing contemporary socio-economic challenges.

Penguatan Literasi Keuangan Islam untuk Ketahanan Keluarga Ibu-ibu Majlis Taklim Tasikmalaya Iman Fauzi Sudirman; Abdu Assalam; Deva Lestari; Nida Takiyah
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 5, No 1: February 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v5i1.36116

Low Islamic financial literacy and weak household financial management remain critical challenges among women members of Majlis Taklim, despite their strategic role in family financial decision making. This community service aims to develop and implement a community-based model of Islamic financial literacy integrated with Sufism values to strengthen sakinah family economic resilience. Using a Participatory Action Research (PAR) approach, the program engaged women from Majlis Taklim in Tasikmalaya through baseline assessment, participatory training, mentoring, and evaluation. The intervention integrated practical financial skills with internalized Sufism values as behavioral change mechanisms. The results show a significant increase in Islamic financial literacy, budgeting practices, financial record-keeping, emergency savings awareness, and the use of Islamic financial products, accompanied by improved financial attitudes characterized by self-control and orientation toward barakah. This program demonstrates that Majlis Taklim can function as an effective institutional platform for sustainable and replicable Islamic financial literacy empowerment at the community level.

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