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All Journal MATAPPA: Jurnal Pengabdian Kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Mandiri Media Ekonomi Media Riset Bisnis & Manajemen Jurnal Keuangan dan Perbankan Media Bina Ilmiah Dirkantara Indonesia IIJSE
Rustam, Rinaldi
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Dirkantara Indonesia

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Peran Digital Marketing Bagi Perkembangan UMKM Rufata Di Jakarta Yaputra, Hermanto; Kristaung, Robert; Rustam, Rinaldi
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.114

Abstract

This community service aims to assist Rufata SMEs in Jakarta in enhancing their digital marketing skills, which are expected to support business growth and expand market reach. The training involved various methods, including interactive lectures, experiential learning, continuous evaluation, and post-training mentoring. The results showed a 30% increase in sales within the first three months following the implementation of digital marketing, as well as an expansion of market reach to various cities in Indonesia through social media and e-commerce platforms. However, the challenges Rufata SMEs face include limited skilled human resources in digital marketing and relatively high costs of paid advertising. To ensure sustainability and long-term success, further support in the form of ongoing training and financial assistance is needed. With such support, Rufata SMEs can continue to optimize their digital marketing potential and remain competitive in an increasingly dynamic market.
Co-Authors ,, Agustina Abimanyu Adven Panutan, Fransiskus Aswil Amran, Ellyana Debbie Aryani Tribudhi Debbie Aryani Tribudhi Dian Octaviani Dini Hariyanti Erny Tajib Ghina, Aluka Hermanto Yaputra Imam Zul Fikri Mahdawi, Mahdawi Mona Adriana Patriyasa Nirdukita Ratnawati nirdukita ratnawati, nirdukita Paramitha, Annisa Dwi Robert Kristaung Setyarini, Theresia Avila Dyah Soeharjoto Soekapdjo Soeharjoto, Soeharjoto Susy Muchtar Sutrisno, Mona Adriana Syofriza Syofyan, Syofriza Tribudhi, Debbie Aryani Yusran, Husna Leila