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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Kulturistik : Jurnal Bahasa dan Budaya Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Postgraduated Community Service Journal Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Suwendri, Ni Made
Universitas Warmadewa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Other

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Promotional Sentences Used by Bali Tourism Office and the Philippines Departement of Tourism: A Systemic Functional Linguistics Study Dewa Ayu Kadek Claria; I Gusti Ayu Agung Dian Susanthi; Ni Made Suwendri
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6562

Abstract

The achievement of the Philippines in developing different destinations is an urgent concern for the advancement of tourism in Bali. Previous research showed that there was a shift in tourist interest from visiting beeches in Bali to the Philippines, raising high concerns about changes in global travel trends. The success is reflected from the selection of words by the Philippines to promote the beauty of its beaches through Instagram account. The effectiveness of using promotional sentences is also considered as an essential part of branding applied to the Instagram account of Bali Tourism Office. Therefore, this research aims to compare the effectiveness of promotional sentences on Instagram used by Bali and the Philippines Department of Tourism through Systemic Functional Linguistics (SFL) method. The results showed that Bali tourism office only had 3 posts related to beach element as a promotion. The Philippines Department of Tourism massively promoted the beaches in the past year with 37 posts in a year. A total of six processes in transitivity can be used to make promotional content more interesting. However, only material, mental, relational, behavioral, and existential processes were used in Instagram posts of the Philippines Department of Tourism’s Instagram account. These processes shaped the presentation of product by promotional messages, as well as the benefit and the included consumer.
PERPADUAN BUDAYA HINDU DAN BUDDHA DI PURA GOA GIRI PUTRI NUSA PENIDA Ni Made Suwendri
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 10 No. 2 (2026): July 2026 (IN PRESS)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.10.2.15382

Abstract

This study aims to examine the mechanisms through which Hindu and Buddhist cultures converged at the Goa Giri Putri Temple, identify the manifestations of this fusion, and uncover the values?inherent within it. This study applies the theory of cultural acculturation as an analytical tool to understand the dynamics of the meeting of these two religious traditions, while the theory of multiculturalism is used to explore the dimensions of meaning emerging from this fusion. The approach used was qualitative, with data collected through in-depth interviews and field observations, supported by a review of relevant literature. The analysis was descriptive and analytical. The results revealed two main factors driving this acculturation: the openness of the local community to the influx of Chinese traditions into the Hindu cultural environment, and the strong beliefs and convictions held by the local community. This acculturation can be observed through the presence of Buddhist statues placed side by side with shrines for Hindu deities within the Goa Giri Putri area. The ritual instruments used also do not differentiate between the two faith traditions. At the level of meaning, the Hindu-Buddhist acculturation the Temple conveys a message of multiculturalism and socio-religious values to the people of Karangsari, Suana Village, Nusa Penida, while fostering an attitude of sympathy, appreciation, and tolerance amidst religious and cultural diversity.
Co-Authors A. A. Rai Sita Laksmi Anak Agung Revina Puspita Dewi Aril Rifki Febrian Detrichyeni Winaya, Made Dewa Ayu Kadek Claria Gusti Ayu Made Rai Suarniti I Gusti Ayu Agung Dian Susanthi I Gusti Ngurah Adi Rajistha I Made Astu Mahayana I Made Mardika I Nyoman Kardana Ida Bagus Astika Pidada Sukiani, Ni Ketut