Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Aptisi Transactions on Management ADI Journal on Recent Innovation (AJRI)
Al-Farouqi, Kamal Arif
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering

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Reinventing Human Resource Practices Through Digital Marketing Platforms and Remote Work Technologies Pramudito, Eko Sigit; Widayanti, Riya; Purnama, Suryari; Al-Farouqi, Kamal Arif
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/m4qs8j08

Abstract

The digital era has transformed human resource (HR) management, with or- ganizations adopting digital platforms, remote work technologies, and digital marketing strategies to improve productivity, optimize talent management, and enhance employer branding. These innovations also support Sustainable Devel- opment Goals (SDGs), including SDG 4 (Quality Education), SDG 8 (DecentWork and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). This study examines how HR practices are reinvented through dig- ital tools and marketing-driven initiatives, focusing on recruitment, employee engagement, performance management, and training, while highlighting chal- lenges and opportunities. A qualitative descriptive approach analyzed sec- ondary data from peer-reviewed journals, case studies of multinational corpora- tions and SMEs, and industry reports published between 2021 and 2025. Con- tent analysis identified themes related to HR digital adoption, workforce en- gagement, marketing integration, and strategic implications. HR digitalization poses challenges such as employee resistance, digital literacy gaps, cybersecu- rity risks, and maintaining organizational culture. Opportunities include greater flexibility, cost efficiency, improved engagement, enhanced employer branding, and access to global talent pools. Digital platforms, remote work, and marketing strategies are strategic assets reshaping HR management and aligning practices with sustainability goals.
Governance Frameworks for Sustainable Artificial Intelligence in Digital Business Practices Sunarya, Po Abas; Handra, Tessa; Syahyono, Syahyono; Al-Farouqi, Kamal Arif; Sihotang, Sondang Visiana
ADI Journal on Recent Innovation (AJRI) Vol. 7 No. 2 (2026): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v7i2.1443

Abstract

The rapid advancement of digital technologies has accelerated organizational transformation across industries, compelling firms to adopt emerging innovations such as Artificial Intelligence (AI) and cloud computing to enhance operational efficiency, scalability, and data-driven decision-making. Despite their growing adoption, challenges related to security, governance, and sustainability often constrain the realization of their full strategic value. This study aims to investigate the integrated role of AI and cloud computing in supporting secure and sustainable digital transformation, particularly in relation to efficiency, governance, and sustainability outcomes aligned with the Sustainable Development Goals (SDGs). A qualitative research design based on a systematic literature review was employed to synthesize insights from prior studies on AI, cloud computing, and digital transformation. The findings indicate that cloud computing provides scalable and secure infrastructure, while AI enhances intelligent automation, predictive analytics, and decision-making capabilities. Furthermore, their integration generates synergistic effects that improve operational efficiency, strengthen data governance, and support sustainability through optimized resource utilization. These results highlight the complementary relationship between cloud computing and AI in enabling secure, efficient, and sus- tainable digital ecosystems. This study contributes to the digital transformation and governance literature by offering an integrated conceptual perspective and provides practical insights for organizations in aligning technological adoption with sustainability and governance objectives.
Co-Authors Handra, Tessa Po Abas Sunarya Pramudito, Eko Sigit Riya Widayanti Sihotang, Sondang Visiana Suryari Purnama Syahyono, Syahyono