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All Journal Jurnal Pelayanan Masyarakat International Journal of Economics and Management Research
Amrulloh Ibnu Kholdun
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE Nofrisel Nofrisel; Edhie Budi Setiawan; Dian Artanti Arubusman; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.92

Abstract

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digital marketing considerably improves MSMEs' marketing efficiency. It was also discovered that digital marketing acts as a link between the marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of Indonesia, as well as for policymakers and academics interested in promoting the growth and development of the MSME sector, these findings have significant ramifications.
Pemberdayaan UMKM Keripik Melalui Pelatihan Digital Marketing di Desa Kasomalang Kulon, Kecamatan Kasomalang, Kabupaten Subang Irwan Chairuddin; Juliater Simarmata; Olfebri Olfebri; Aang Gunawan; Amrulloh Ibnu Kholdun
Jurnal Pelayanan Masyarakat Vol. 3 No. 2 (2026): Juni: JPM :Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v3i2.3296

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting community economic growth; however, they still face various challenges in digital marketing. The problems encountered by chip-producing MSMEs in Kasomalang Kulon Village, Kasomalang District, Subang Regency include limited understanding of digital marketing, underutilization of social media as a promotional tool, insufficient skills in creating digital marketing content, the absence of a well-planned branding strategy, and limited market reach. This Community Service Program (PkM) aimed to improve the digital literacy of MSME owners, enhance their ability to use social media for business promotion, develop their digital content creation skills, expand market reach, and increase business competitiveness. The program was conducted offline through socialization, training sessions, interactive discussions, and hands-on practice on April 17, 2026, at Kasomalang Kulon Tourism Village, Subang Regency. The results indicated an improvement in participants’ understanding of digital marketing concepts, the effective use of social media for product promotion, techniques for creating attractive product photos and videos, and the importance of branding in business development. In addition, participants gained insights into digital marketing strategies that can be utilized to expand the market reach of their chip products. The program had a positive impact on strengthening the capacity of MSME owners to develop more competitive businesses, adapt to technological advancements, and pursue sustainable market expansion.
Co-Authors Aang Gunawan Dian Artanti Arubusman Edhie Budi Setiawan Irwan Chairuddin Juliater Simarmata Nofrisel Nofrisel Olfebri Theresye Yoanyta Octora