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All Journal International Journal of Public Budgeting, Accounting and Finance Getsempena English Education Journal International Journal of Applied Sciences in Tourism and Events Catimore: Jurnal Pengabdian Kepada Masyarakat JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jumper : Journal of Educational Multidisciplinary Research Jurnal Bisnis dan Manajemen West Science Jurnal Economic Edu JURNAL SAUDAGAR INDONESIA
Ningsih, Sulistio
Universitas Muhammadiyah Mahakarya Aceh
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Mapping the English language competency of local Gayo tourism actors to enhance global competitiveness in the tourism industry Sari, Desi Purnama; Ningsih, Sulistio; Maulya, Ranti; Fitri, Rahmaini
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 2 (2025): December 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i2.142-148

Abstract

English communication skills play a crucial role in shaping service quality and international tourist satisfaction, yet empirical evidence on the linguistic readiness of tourism workers in the Gayo Highlands remains limited. This study examines their English proficiency, with emphasis on speaking and listening as the core competencies required for frontline service interactions. Using a quantitative descriptive design, data were collected from 34 tourism workers and analyzed through descriptive statistics, chi-square tests, and Pearson correlation. The results show that listening and speaking exhibit low to moderate proficiency levels, with both identified as the most challenging skills. The chi-square analysis indicated no significant association between profession and perceived difficulty (χ² = 6.918, p = 0.733), suggesting uniform challenges across occupational groups. A weak negative correlation between work experience and overall proficiency (r = –0.25) further suggests that experience alone does not enhance communicative competence. These findings highlight systemic gaps in English for Tourism preparedness and underscore the need for targeted, needs-based, and simulation-driven training to support service quality and strengthen the competitiveness of rural destinations such as the Gayo Highlands.
Co-Authors Anggra, Bobbi Noptin ARNILIS, YANTI Bambang Eko Prayetno DESI PURNAMA SARI Eko Prayetno, Bambang ISKANDAR Iskandar Iskandar Iskandar Iskandar Judijanto, Loso Kamarullah Kamarullah Khoiri, M Lestaria, Evi Loso Judijanto Mita, Cut Murthada Murthada Murthada, Murthada Prayetno, Bambang Eko Rahmaini Fitri Harahap Ranti Maulya Rizky Bintang Setiawan Sri Wahyuni Sundari, Tri Syafridha Yanti Yanti, Safridha Yanti, Syafridha