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GAYO’S LINGUA TOURISM: AN EMPIRICAL STUDY ON ENGLISH NEEDS AND STRATEGIES Sari, Desi Purnama; Ningsih, Sulistio; Maulya, Ranti; Kamarullah, Kamarullah; Fitri, Rahmaini
Getsempena English Education Journal Vol. 12 No. 2 (2025)
Publisher : Universitas Bina Bangsa Getsempena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46244/geej.v12i2.3371

Abstract

This study explores the English language proficiency of tourism players in the Gayo Highlands and suggests strategic training paths under the English for Tourism (EfT) model. The design that was used was a quantitative, cross-sectional design using a Likert-scale questionnaire to measure the four core skills, which are listening, speaking, reading, and writing. The results indicated that there was a high difference between the receptive and productive skills, with listening and reading being much better compared to speaking and writing. The Pearson correlation analysis also revealed that listening and speaking skills (r = 0.95) were highly correlated, and it is worth discussing the pedagogical significance of the integrated input-output strategies. The findings highlight the importance of communication and culturally responsive training programs, which address the authentic language utilization that is necessitated in the ecotourism and heritage settings of Gayo. This is in accordance with previous studies that underscored the expectations of the society of the tourism actors not only to apply English functionally but also to project cultural identity by means of language. Practical suggestions are the use of mobile-assisted learning devices, participatory training creation, and stakeholder collaboration among local agencies and training institutions. The research has both theoretical contributions to the ESP/EfT scholars and practical usefulness to the policymakers and tourism developers who are concerned with sustainable language learning.
Mapping the English language competency of local Gayo tourism actors to enhance global competitiveness in the tourism industry Sari, Desi Purnama; Ningsih, Sulistio; Maulya, Ranti; Fitri, Rahmaini
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 2 (2025): December 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i2.142-148

Abstract

English communication skills play a crucial role in shaping service quality and international tourist satisfaction, yet empirical evidence on the linguistic readiness of tourism workers in the Gayo Highlands remains limited. This study examines their English proficiency, with emphasis on speaking and listening as the core competencies required for frontline service interactions. Using a quantitative descriptive design, data were collected from 34 tourism workers and analyzed through descriptive statistics, chi-square tests, and Pearson correlation. The results show that listening and speaking exhibit low to moderate proficiency levels, with both identified as the most challenging skills. The chi-square analysis indicated no significant association between profession and perceived difficulty (χ² = 6.918, p = 0.733), suggesting uniform challenges across occupational groups. A weak negative correlation between work experience and overall proficiency (r = –0.25) further suggests that experience alone does not enhance communicative competence. These findings highlight systemic gaps in English for Tourism preparedness and underscore the need for targeted, needs-based, and simulation-driven training to support service quality and strengthen the competitiveness of rural destinations such as the Gayo Highlands.
Through Bibliometric Analysis: Digital Maturity as an Emerging Topic in Entrepreneurial Economics Judijanto, Loso; Mustoffa, Ardyan Firdausi; Kemal, Lainatusshifa; Machfud, Machfud; Ningsih, Sulistio
The Es Economics and Entrepreneurship Vol. 4 No. 03 (2026): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i03.990

Abstract

This study examines the development of digital maturity as an emerging topic in entrepreneurial economics through a bibliometric analysis of publications indexed in the Scopus. The objective is to map the intellectual structure, research trends, and thematic evolution of the field. A dataset of peer-reviewed articles published between 2000 and 2025 was analyzed using bibliometric techniques, including co-authorship analysis, citation analysis, keyword co-occurrence, and visualization mapping with VOSviewer. The results show a significant growth in publications after 2018, indicating increasing academic attention to digital maturity in response to global digital transformation trends. Network visualization reveals that the field is centered around economic concepts, particularly economics, industrial economics, and digital economy, while also integrating themes related to technology, management, and sustainability. Overlay visualization highlights a shift from technology-focused research toward strategic and sustainability-oriented topics, such as circular economy and sustainable development. Meanwhile, density analysis confirms a core-periphery structure, where economic themes dominate, and emerging topics such as digital maturity models, big data, and emerging economies present opportunities for future research. The study concludes that digital maturity is a multidimensional and evolving construct that bridges technological capabilities with economic and organizational performance. It contributes to the literature by providing a comprehensive mapping of the field and identifying key research gaps, particularly the need for integrated theoretical frameworks and broader empirical studies in developing economies. The findings offer valuable insights for researchers, practitioners, and policymakers in understanding the strategic role of digital maturity in fostering innovation and sustainable entrepreneurial growth.