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All Journal Journal of Computer Science Advancements Journal of Selvicoltura Asean
Sok, Vanna
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Agriculture, Biological Sciences & Forestry Computer Science & IT

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Application of Augmented Reality in E-Commerce to Increase Product Sales Susanto, Ruhiat; Rizalfi, Vinto; Sok, Vanna; Khan, Omar
Journal of Computer Science Advancements Vol. 3 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jsca.v3i1.1622

Abstract

The rapid development of e-commerce has led businesses to adopt innovative technologies to enhance customer engagement and increase product sales. Augmented reality (AR) has emerged as a transformative tool that allows consumers to visualize products in real-world settings, bridging the gap between physical and digital shopping experiences. This research explores the application of AR in e-commerce and its effectiveness in driving product sales by enhancing customer interaction and confidence in purchasing decisions. The study employs a mixed-method approach, combining quantitative surveys of 300 e-commerce users with qualitative interviews of 10 industry experts. The survey measured user engagement, purchasing intent, and satisfaction with AR-enhanced shopping experiences. Expert interviews provided insights into AR implementation strategies and its impact on sales performance. The findings indicate that AR significantly improves product visualization, leading to a 25% increase in customer engagement and a 30% boost in sales conversions. Consumers reported higher confidence in their purchases when using AR features, citing improved understanding of product dimensions, colors, and functionality. However, challenges such as high implementation costs and technical complexity were identified as barriers to widespread adoption. The study concludes that AR is a valuable tool for e-commerce businesses aiming to increase sales by enhancing the customer experience. Addressing challenges such as cost and accessibility will be critical for maximizing AR’s potential. Future research should explore the integration of AR with other emerging technologies to further optimize its impact on e-commerce performance.
CONFLICT AND COOPERATION IN FOREST GOVERNANCE: A CASE STUDY Dara, Ravi; Sothy, Chak; Sok, Vanna
Journal of Selvicoltura Asean Vol. 2 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jsa.v2i2.2030

Abstract

Forest governance is a complex domain where conflict and cooperation often intersect, shaping the management and sustainability of forest resources. This research investigates the dynamics of conflict and cooperation in forest governance, exploring the interplay between stakeholders at various levels of decision-making. The study examines a specific case to understand the underlying factors that foster both collaboration and conflict within the governance framework. The aim of this study is to analyze the key factors contributing to both conflict and cooperation among stakeholders involved in forest governance and to assess the impacts of these interactions on the management of forest resources. By focusing on a case study, the research identifies critical patterns of behavior and decision-making processes. This research adopts a qualitative approach, utilizing in-depth interviews, field observations, and document analysis to gather comprehensive data. Stakeholders including local communities, government agencies, and environmental organizations were engaged to provide diverse perspectives on the governance processes. The findings indicate that while conflict often arises due to competing interests, cooperation is significantly enhanced through transparent communication, shared goals, and the active participation of all stakeholders. The case study reveals that collaborative efforts can lead to more sustainable forest management practices, but only when conflicts are effectively managed and resolved. In conclusion, forest governance requires a balanced approach that promotes cooperation while addressing conflicts. Effective strategies for conflict resolution and stakeholder engagement are essential for the sustainable management of forest resources.
Co-Authors Dara, Ravi Khan, Omar Rizalfi, Vinto Sothy, Chak Susanto, Ruhiat