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All Journal Journal of Educational, Health and Community Psychology
Aryapranata, Aryawan
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Education Public Health

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Generation Z Entrepreneurship in Tourism Opportunity: An Interpretative Phenomenological analysis Hutagalung, Husen; Rachman, Arief Faizal; Rahayu, Nurti; Hermawan, Yudan; Aryapranata, Aryawan; Pusparani, Pusparani; Rianto, Rianto; Riyadi, Agus; Budiman, Surya Fajar; Pradhipta, RMW Agie
Journal of Educational, Health and Community Psychology VOL 14 NO 4 DECEMBER 2025
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.vi.31399

Abstract

This study aims to explore the psychological experiences of Generation Z entrepreneurs in Jakarta who seize opportunities in tourism-related businesses such as open trips, beauty services, laundry, culinary ventures, and souvenir shops. Using a qualitative phenomenological design, this research adopts an Interpretative Phenomenological Analysis (IPA) approach to understand how young entrepreneurs interpret their entrepreneurial journeys in a rapidly changing digital era. Five Gen-Z entrepreneurs participated in semi-structured interviews, and the data were analyzed through a hermeneutic and idiographic process to capture the depth of lived experiences. The analysis revealed three superordinate themes: (1) self-confidence, characterized by technological mastery and optimism in facing business challenges; (2) independence, reflected in their preference for freedom of expression and anti-hierarchical work culture; and (3) pragmatism, denoting a lifestyle-oriented pursuit of financial freedom and comfort. These findings contribute to a deeper understanding of Gen-Z entrepreneurial identity and offer practical implications for developing entrepreneurship education and character-building programs in both formal and informal educational settings.
Co-Authors Agus Riyadi Budiman, Surya Fajar Hutagalung, Husen Pradhipta, RMW Agie Pusparani, Pusparani Rachman, Arief Faizal Rahayu, Nurti Rianto Rianto Yudan Hermawan