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Peningkatan Kemandirian dan Pendapatan KWT Lestari melalui Diversifikasi Produk dan Pengembangan Kebun Agro-Edu Wisata Organik Rosid, Andiana; Nusantoro, Jawoto; Sari, Yuni Elmita
SINAR SANG SURYA Vol 10, No 1 (2026): Januari 2026
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v10i1.4847

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk mengatasi berbagai permasalahan yang dihadapi oleh Kelompok Wanita Tani (KWT) Lestari di Kampung Pujo Basuki, Lampung Tengah. Permasalahan utama yang dihadapi oleh KWT Lestari mencakup pemasaran hasil kebun yang belum optimal, ketergantungan pada penggunaan pupuk kimia, dan terbatasnya diversifikasi produk. Solusi yang diberikan mencakup pelatihan dalam pembuatan pupuk organik, pengolahan hasil kebun menjadi produk olahan bernilai tambah seperti keripik sayuran dan cendol bunga telang, serta pengembangan kebun agro-edu wisata berbasis pertanian organik. Dengan penerapan teknologi, pelatihan, dan pendampingan, KWT Lestari berhasil memproduksi produk olahan yang lebih berkualitas dan dipasarkan dengan menggunakan kemasan yang menarik. Salah satu pencapaian signifikan adalah terbentuknya kebun agro-eduwisata organik yang tidak hanya meningkatkan pengetahuan masyarakat tentang pertanian organik, tetapi juga berfungsi sebagai sumber pendapatan tambahan melalui kunjungan wisata edukasi. Program ini juga berfokus pada pengembangan kemampuan pemasaran digital anggota KWT, yang memungkinkan mereka memperluas pasar produk mereka. Dampak dari program ini adalah peningkatan pendapatan anggota KWT dan keberlanjutan usaha berbasis pertanian organik yang ramah lingkungan.

Analsis Dampak Masa Kerja Dan Lingkungan Kerja Bagi Kinerja Karyawan Dengan Motivasi Kerja Sebagai Variabel Intervening (Studi Pada Karyawan Pt. Sinar Jaya Inti Mulya Metro) Mega Crissy Nandaresta; Andiana Rosid; Dharmawan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4269

This study aims to determine the effect of years of service and work environment on employee performance with motivation as an intervening variable for employees of PT. Sinar Jaya Inti Mulya Metro. This type of research is quantitative research. The sample of this research are employees of PT. Sinar Jaya Inti Mulya Metro with 67 employees. Data collection using a questionnaire. Each question is measured using a Likert scale with 5 options. The data analysis method used is path analysis (path analysis) so that the direction and magnitude of the influence of exogenous variables on endogenous variables can be clearly described. The results of the study show that: 1) There is a direct effect of years of service on the work motivation of PT. Sinar Jaya Inti Mulya; 2) There is a direct influence of the work environment on the work motivation of employees of PT. Sinar Jaya Inti Mulya; 3) There is a direct effect of tenure on the performance of employees of PT. Sinar Jaya Inti Mulya; 4) There is a direct influence of the work environment on the performance of employees of PT. Sinar Jaya Inti Mulya; 5) There is a direct effect of work motivation on the performance of employees of PT. Sinar Jaya Inti Mulya. Working period has a direct influence on the performance of employees of PT. Sinar Jaya Inti Mulya of 0.009. The work environment has a direct influence on the performance of employees of PT. Sinar Jaya Inti Mulya of 0.002. Working period has a direct influence on the work motivation of employees of PT. Sinar Jaya Inti Mulya of 0.036. The work environment has a direct influence on the work motivation of PT. Sinar Jaya Inti Mulya of 0.008. Work motivation has a direct influence on the performance of employees of PT. Sinar Jaya Inti Mulya of 0.009.

Pengaruh Gaya Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Kerja Sebagai Variabel Intervening Pada PT. Tangerang Gas Industri Putri Tasya Tasya; Andiana Rosid; Slamet Tedy Siswoyo
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4285

Based on data on the performance of company employees at PT. Tangerang Gas Industri, it has not met the target of good performance according to company standards. Employee performance can be improved if the company is led by a suitable leadership style and can create a conducive work atmosphere for employees. This study aims to determine the effect of leadership style on employee performance, to determine the effect of work environment on employee performance, to determine work motivation in intervening leadership style on employee performance, to determine work motivation in intervening work environment on employee performance. The sample in this study were employees of PT. Tangerang Gas Industri as many as 36 employees. Data collection using a questionnaire, and data analysis using Validity Test, Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Regression Significance, and Substructural Path Analysis with the program (SPSS 20). The results of this study indicate that there is a direct influence of Leadership Style and Work Environment on employee performance, there is a direct influence of Leadership Style and Work Environment on employee work motivation, and there is a direct influence of employee performance on work motivation of PT Tangerang Gas Industri.

Pengaruh Kualitas Produk Dan Citra Merek Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Dirgantara Cake Di Lampung Timur Utari Alda; Kuncoro Budi Riyanto; Andiana Rosid
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4336

This study aims to determine the direct effect of product quality and brand image onrepurchase intention through customer satisfaction as an intervening variable. This researchis a quantitative research by measuring product quality variables. Brand image, repurchaseintention, and satisfaction using a closed questionnaire. The questionnaire scoring scale foreach variable is 1-5 so that theoretically the range of scores obtained by respondents isbetween 20-100. Data collection was carried out by distributing questionnaires to a sampleof 50 respondents. Data analysis in this study used path analysis (Path) with the help of theSPSS Version 25.0 application. The results showed that there was a direct influence betweenproduct quality and customer satisfaction at Dirgantara Cake in East Lampung. There is adirect influence of brand image on customer satisfaction at Dirgantara Cake in EastLampung. There is a direct influence on product quality on the repurchase intention ofDirgantara Cake customers in East Lampung. There is a direct influence of brand image onthe repurchase intention of Dirgantara Cake customers in East Lampung. There is a directinfluence between customer satisfaction and repurchase intention of Dirgantara Cakecustomers In East Lampung

Pengaruh Persepsi Manfaat Dan Kemudahan Bertransaksi Terhadap Penggunaan Aplikasi Oren By Kopnuspos Di Kota Metro Ratna sari Sari; Andiana Rosid; Tyas Aisyah Nor Zureza
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4679

The era of digitalization is increasingly simultaneously penetrating all aspects of life. The impact that is increasingly being felt has also led some people to think that nowadays society cannot be separated from the influence of technology to date. The emergence of convenience from every aspect ranging from education, business, health, industry and various things makes everything today very easy This study aims to find out (1) Does the perception of benefits affect the use of the Oren By Kopnuspos application in Metro city? (2) Does the ease of transaction affect the use of the Oren By Kopnuspos application in Metro City? (3) Does the Perceived Benefit and Ease of Transactions Affect the Use of the Oren By Kopnuspos Application in Metro City? The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire instrument or questionnaire. In this study, the population in this study was a company, namely the UMKM Kopnuspos cooperative. The sampling technique used accidental sampling with a total sample of 100 people. Data collection techniques using a questionnaire with a Likert scale. The results showed that 1) there was a positive and significant influence between the perceived benefits of using the Oren By Kopnuspos application 2) there was a positive and significant effect between the ease of transactions on the use of the Oren By Kopnuspos application 3) there was a positive and significant effect between the perceived benefits and ease of transaction using the Oren By Kopnuspos application.

Analisis Kelayakan Usaha Industri Rumah Tangga Kerajinan Anyaman Tambir Bambu Di Desa Gondang Rejo Kecamatan Pekalongan Lampung Timur (Studi Kasus Usaha Bapak Sudar) Lintang Andika Putra; Sugeng; Andiana Rosid
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4700

In its existence, small industries often experience ups and downs, there are many problems in its development. This can be based on the factors of natural resources, human resources, production equipment technology, marketing relations, and the lack of small and medium business development. The main problem is in the process of developing a business or maintaining a business. The purpose of this study was to determine the non-financial and financial feasibility conditions of the bamboo tambir woven handicraft household industry in Gondang Rejo Village, Pekalongan District, East Lampung. This research contains an overview of the company and business feasibility in terms of various specific aspects. By choosing the descriptive type because it presented more accurate data, besides that the form was simple, and technically easy to understand. The aspects in question were non-financial aspects and financial aspects. Non-financial aspects in this study included market and marketing aspects, technical and technological aspects, organizational and management aspects, social, economic and cultural aspects, and environmental aspects. While the financial aspects in this study included Net Present Value, Internal Rate of Return, Net Benefit Cost Ratio, and Payback Period. It can be concluded that in the home industry business the bamboo tambir craft was feasible to run. This can be seen from the results of the non-financial aspect analysis, it was found that the business of woven bamboo drums in Gondang Rejo Village was feasible to run. The results of the analysis of the financial aspects of the business feasibility studied show that it was feasible to run. The Village Government must increase its attention to the community in running a business so that it can be more advanced and developed by establishing a special forum for bamboo craftsmen business groups, with the aim of getting the attention of the industry and trade department. The people of Gondang Rejo Village can take advantage of this business opportunity because it is profitable. It will be a loss if you just stand by. In fact, income will not come by itself without doing some effort.

Pengaruh Etika Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Dengan Budaya Organisasi Sebagai Variabel Intervening Pada CV. Tani Jaya Metro Barat Durotun Nasikah; Andiana Rosid; Mohammad Nadhif Fadhil
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5778

This research aims to determine whether work ethic and work discipline influence employeeperformance with organizational culture as an intervening variable. Quantitative methodswere used in this research. The population in this study were employees at CV. Tani JayaMetro Barat, numbering 50 people. The sampling technique used in this research is themethod for determining saturated samples obtained by the author at CV. Tani Jaya MetroBarat has 50 employees. The data collection technique used was interviews andquestionnaires. Data analysis used includes validity tests, reliability tests, normality tests,linearity tests, homogeneity tests and Path Analysis with the help of the SPSS version 25.0application. The research results can be concluded that there is a direct influence of workethics on organizational culture at CV. Tani Jaya Metro Barat. There is a direct influence ofwork discipline on organizational culture at CV. Tani Jaya Metro Barat. There is a directinfluence of Work Ethic on Employee Performance at CV. Tani Jaya Metro Barat. There is adirect influence of Work Discipline on Employee Performance at CV. Tani Jaya Metro Barat.There is a direct influence of organizational culture on employee performance at CV. TaniJaya Metro Barat.

Analisis Stres Kerja, Lingkungan Kerja, Motivasi dan Kompensasi dalam Mempengaruhi Produktivitas Karyawan Muhammad Erick Saputra; Andiana Rosid; Suwarto
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.5827

The low level of employee productivity can have a negative impact on the company such as lazy work, lack of work performance, and employee discipline. Employee productivity is basically influenced by certain conditions, namely conditions originating from within the individual called individual factors such as motivation and work stress and conditions originating from outside the individual called situational factors such as work environment and compensation. The purpose of this study was to analyze the effect of work stress, work environment, motivation, compensation on employee productivity at PT. Bima Finance Metro City. The research design is quantitative research or verification research. The method used in this research is the explanatory survey method. The objects in this study are work stress, work environment, motivation, compensation, employee productivity. This research at PT. Bima Finance Metro City with 34 respondents The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results showed that partially work stress, work environment, motivation, compensation had a positive and significant effect on employee productivity. Simultaneously work stress, work environment, motivation, compensation simultaneously have a significant effect on employee productivity, with motivation with the greatest influence on employee productivity.

Peningkatan Kemandirian dan Pendapatan KWT Lestari melalui Diversifikasi Produk dan Pengembangan Kebun Agro-Edu Wisata Organik Andiana Rosid; Jawoto Nusantoro; Yuni Elmita Sari
SINAR SANG SURYA Vol 10 No 1 (2026): Januari 2026
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v10i1.4847

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk mengatasi berbagai permasalahan yang dihadapi oleh Kelompok Wanita Tani (KWT) Lestari di Kampung Pujo Basuki, Lampung Tengah. Permasalahan utama yang dihadapi oleh KWT Lestari mencakup pemasaran hasil kebun yang belum optimal, ketergantungan pada penggunaan pupuk kimia, dan terbatasnya diversifikasi produk. Solusi yang diberikan mencakup pelatihan dalam pembuatan pupuk organik, pengolahan hasil kebun menjadi produk olahan bernilai tambah seperti keripik sayuran dan cendol bunga telang, serta pengembangan kebun agro-edu wisata berbasis pertanian organik. Dengan penerapan teknologi, pelatihan, dan pendampingan, KWT Lestari berhasil memproduksi produk olahan yang lebih berkualitas dan dipasarkan dengan menggunakan kemasan yang menarik. Salah satu pencapaian signifikan adalah terbentuknya kebun agro-eduwisata organik yang tidak hanya meningkatkan pengetahuan masyarakat tentang pertanian organik, tetapi juga berfungsi sebagai sumber pendapatan tambahan melalui kunjungan wisata edukasi. Program ini juga berfokus pada pengembangan kemampuan pemasaran digital anggota KWT, yang memungkinkan mereka memperluas pasar produk mereka. Dampak dari program ini adalah peningkatan pendapatan anggota KWT dan keberlanjutan usaha berbasis pertanian organik yang ramah lingkungan.

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