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All Journal DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Jurnal Bisinis Digital
Mulya Tiara Fauziah
Universitas Sultan Ageng Tirtayasa
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Other

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Analisis Makna Konotatif pada Slogan Iklan Makanan di Media Elektronik Najwa Salma Difa; Hanin Mumtazah Putri Widyaningtyas; Said Mursalin; Dodi Firmansyah; Dase Erwin Juansah; Mulya Tiara Fauziah
DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Vol. 5 No. 4 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia - Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/deiktis.v5i4.2682

Abstract

Penelitian ini menganalisis makna konotatif dalam slogan iklan makanan Indonesia yang ditayangkan melalui media elektronik menggunakan pendekatan kualitatif deskriptif dan kerangka semiotika Roland Barthes. Data dikumpulkan melalui teknik simak dan catat. Hasil penelitian mengungkapkan bahwa keenam slogan yang dianalisis membangun struktur lapisan makna, yakni denotatif, konotatif, bahkan mitos. Slogan-slogan ini mengubah produk biasa menjadi simbol nilai-nilai emosional, budaya, dan sosial yang diinginkan oleh konsumen Indonesia. Secara keseluruhan, penelitian ini menunjukkan bahwa slogan iklan makanan berfungsi sebagai mekanisme ideologis yang membentuk produk makanan sehari-hari menjadi representasi kenikmatan, keaslian, identitas, dan gaya hidup dalam budaya Indonesia.
DOES E-LEARNING IMPROVE LEARNING OUTCOMES IN ICT-BASED COURSES? AN EXPERIMENTAL APPROACH Ade Fricticarani; Mohamad Bayi Tabrani; Siti Aspariah; Babay Suhendri; Mulya Tiara Fauziah
Jurnal Bisnis Digital Vol. 4 No. 1 (2026): Jurnal Bisnis Digital, Vol. 4 No. 1 Mei 2026
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v4i1.4159

Abstract

The integration of digital technologies in higher education has accelerated the adoption of e-learning, particularly in Information and Communication Technology (ICT)-based courses. However, evidence regarding its effectiveness in improving student learning outcomes remains inconclusive. This study aimed to examine the effect of e-learning on learning outcomes in ICT-based courses using an experimental approach. This research employed a quantitative experimental method with a one-group pretest–posttest design. The participants were 43 undergraduate students from the Information Technology Study Program selected through purposive sampling. Data were collected using pretest and posttest achievement tests and analyzed through descriptive statistics, Shapiro–Wilk normality testing, paired sample t-test, N-Gain analysis, and Cohen’s d effect size. The results revealed a significant improvement in students’ learning outcomes after the implementation of e-learning. Statistical analysis indicated a significant difference between pretest and posttest scores, supported by a moderate N-Gain score and a large effect size. These findings suggest that e-learning effectively improves students’ learning outcomes in ICT-based courses and offers both academic and practical benefits in technology-oriented learning environments. Therefore, well-designed e-learning systems should be further integrated into higher education, particularly in digitally aligned disciplines.
Co-Authors Ade Fricticarani Babay Suhendri Dase Erwin Juansah Dodi Firmansyah Hanin Mumtazah Putri Widyaningtyas Mohamad Bayi Tabrani Najwa Salma Difa Said Mursalin Siti Aspariah