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All Journal Hasanuddin Economics and Business Review Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Abdi Insani Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ekonomika dan Dinamika Sosial Journal of Training and Community Service Adpertisi
Tajibu, Muhammad Jibril
Program Pascasarjana STIE Amkop Makassar
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Journal of Training and Community Service Adpertisi

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Peningkatan Kemampuan Pemasaran Melalui Digital Marketing Berbasis Android pada UMKM Tenun Sutera di Kabupaten Wajo Muhammad Jibril Tajibu; Bakhtiar Mustari; Baso Siswadarma; Mansyur Radjab
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 1 No. 1 (2021): Okt 2021
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (718.19 KB)

Abstract

Hasil UMKM pengrajin sutera, masih mengalami kendala hingga saat ini, khusuya di kabupaten Wajo. Para pengrajin berfokus menjual kain sutera mereka terbesar pada wilayah Sulawesi Selatan saja, Industri tenun sutera merupakan sektor yang dominan ditekuni oleh masyarakat di kabupaten Wajo dibanding industri lainnya. Industri ini masih dilakukan secara rumahan, dengan pangsa pasar sebesar 8 persen dari total industri tenun yang ada (BPS, 2014). Namun kenyataan yang terlihat di lapangan, bahwa pemasaran kain sutera mengalami kemandegan, sehingga produksi yang meningkat tidak diiringi dengan peningkatan pendapatan (Naninsih & Alam, 2019). Pemasaran kain sutera yang saat ini melalui showroom-showroom yang ada di kota Sengkang sebagai ibu kota kabupaten, atau dengan menunggu calon wisatawan berkunjung,.Dengan demikian, diperlukanupaya untuk meningkatkan kemampuan pemasaran pada sumber daya manusia pada UMKM tenun sutera. Untuk itu, tujuan Pengabdian Kepada Masyarakat (PKM) ini adalah untuk meningkatkan kemampuan pemasaran kain sutera oleh pelaku UMKM melalui pendayagunaan teknologi, dengan melakukan pelatihan pemasaran digital berbasis android, mengingat saat ini masyarakat rata-rata telah memiliki smartphone. HasAnalisis dilakukan dengan pendekatan kualitatif (deskriptif naratif) disertai dengan pelatihan. Hasil yang terlihat setelah PKM Ini adalah adanya peningkatan kemampuan pengrajin kain sutera dengan adanya pelatihan pemasaran digital berbasis Adroid pada pelaku UMKM Tenun Sutera di Kabupaten Wajo.
Peningkatan Kompetensi Wirausaha Muda Berbasis Ekonomi Kreatif Melalui Standardisasi Produk Tajibu, Muhammad Jibril; Mustari, Bakhtiar; Siswadarma, Baso
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 3 No. 3 (2023): Okt 2023
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v3i3.493

Abstract

It is important to carry out this PKM activity considering that the government is currently intensively seeking to develop entrepreneurship in society as an opportunity to overcome unemployment by creating jobs. The existence of entrepreneurship education in universities has provided benefits for graduates, but many productive young people in rural areas have not had the opportunity to experience a proper education, so it is very difficult for the businesses they run to develop, let alone penetrate a wide market. For this reason, the main focus of this PKM activity is to provide education regarding the competencies that young entrepreneurs must have in producing and marketing through the creation of quality and national standard products. With this education, it is hoped that young entrepreneurs can have a more advanced mindset by implementing product quality standardization in managing their business which their parents have not done so far. So the emergence of productive young entrepreneurs can be a solution to this problem. For this reason, it is necessary to be prepared by providing entrepreneurial competency education to create creative economy-based products that have national quality standards. Activities are carried out through educational and mentoring methods, with an implementation time of 1 month. The team that will handle it has expertise in economic development of human resources, marketing, entrepreneurship, and knowledge and experience in the fields of national standardization and product quality. The visible result is an increase in partners' knowledge regarding product standards to be able to compete in a wider market, as evidenced by the arrangement of production space and the use of national standard materials.
Co-Authors Bachtiar Mustari Bakhtiar Mustari Bakhtiar Mustari Bakhtiar Mustari Baso Siswadarma Baso Siswadarma Fatmawati Fatmawati Hadira Thumaninah Jibril Husnil Mubarak Rahman Jibril, Hadira Thumaninah Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim Kasnaeny Karim, Kasnaeny Mansyur Radjab Muh. Asfar Muhammad Basir Mustari, Bakhtiar Nursini Nursini, Nursini Paddu, Abdul Hamid Reviane, Indraswati Tri Abdi Sattar Sattar, Sattar Siswadarma, Baso Srirezeky Hanawiya Pratiwi Ulsirfah Islamia Ashary