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Pemberdayaan UMKM Berbasis Digital melalui Penguatan Strategi Pemasaran, Literasi Keuangan, dan Ketahanan Ekonomi Lokal Erick Karunia; Muh.Irfandy Azis; Mohamad Nur Utomo; Shalahuddin Shalahuddin; Deni Marsha; Aswan Aswan; Olivia Pamilangan Andilolo; Nursia Nursia; Suryaningsih Suryaningsih; Adhy Satya Pratama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.6044

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Tarakan City, North Kalimantan, by enhancing their capacity in digital marketing strategies, financial literacy, and strengthening local economic resilience. The program was implemented using a participatory and practical approach through a series of activities including needs assessment, integrated training, workshops, and direct mentoring for MSMEs actors. The results indicate a significant improvement in participants' skills, particularly in utilizing social media and marketplaces for product promotion, maintaining basic financial records using digital applications, and conducting structured financial planning for their businesses. Furthermore, this initiative successfully fostered a shift in mindset—from traditional business management toward more strategic and data-driven decision-making. The success of this program demonstrates that well-targeted educational interventions can enhance the competitiveness of UMKM, especially in the face of digital transformation and economic uncertainty. However, sustainable impact requires ongoing assistance and multi-stakeholder collaboration. This program is expected to serve as a replicable model for similar initiatives in other regions.
Menuju Sekolah Tanpa Bullying: Program Edukasi dan Pencegahan Bullying pada Siswa Sekolah Dasar Nursia Nursia; Erick Karunia; Muh.Irfandy Azis; Roni Padliansyah; Rahmi Nur Islami; Deni Marsha; Aswan Aswan; Nurjannatul Hasanah; Widyastuti Cahyaningrum; Indah Sari; Muhammad Syahril
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8849

Abstract

This Community Service (PKM) activity aimed to create a bullying-free school environment at SDN Utama 2 Tarakan by enhancing students' knowledge and awareness. The program, executed in November 2025, employed an participatory-educational approach that included needs analysis, preparation of interactive materials (visuals and videos), execution of socialization, and roleplay simulations designed to foster empathy and courage among students. The results indicate that the interactive and relevant educational program successfully led to a significant increase in understanding of bullying categories and consequences among elementary school students, along with success in cultivating their commitment to becoming active upstanders. Furthermore, dedicated mentoring effectively strengthened the teachers' role in early detection. Overall, the program successfully instilled anti-bullying values, and it is recommended that the school internalize these materials periodically and establish an anti-bullying task force to ensure the sustained positive impact within the school environment.