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All Journal Jurnal Teknologi JENIUS: Jurnal Terapan Teknik Industri Journal Serambi Engineering (JSE) Masyarakat: Jurnal Pengabdian Jurnal Keilmuan dan Aplikasi Teknologi Industri Jurnal Keilmuan dan Aplikasi Teknologi Industri
Naufal Rabbani Sumitra
Universitas Singaperbangsa Karawang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Transportation Other

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Analysis of the Marketing Strategy for Safety Gloves Using the SWOT Method at PT Prisma Alfath Sejahtera Raesha Bayka Putri; Apid Hapid Maskum; Naufal Rabbani Sumitra
Jurnal Serambi Engineering Vol. 11 No. 3 (2026): Juli 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

Increasing competition in the Personal Protective Equipment (PPE) distribution industry requires companies to develop effective marketing strategies to enhance competitiveness and expand market share. PT Prisma Alfath Sejahtera, a safety glove distributor, faces several challenges, including growing market competition, limited digital marketing implementation, and changing purchasing behavior among industrial customers. This study aimed to formulate an appropriate marketing strategy by identifying the internal and external factors influencing the company's marketing performance. A descriptive qualitative approach was employed using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis method. Data were collected through direct observation, documentation, market analysis, and a review of relevant literature. The findings indicate that the company's primary strengths include high-quality products, competitive pricing, and responsive customer service, while its main weaknesses are limited digital marketing capabilities and the absence of an integrated customer relationship management system. Externally, increasing demand for Personal Protective Equipment (PPE), industrial expansion, and stricter occupational health and safety regulations provide significant business opportunities despite intense market competition.
Healthcare Service Quality Improvement Using ISO 9001:2015 Gap Analysis at PT Hurip Putera Husada Muhammad Rizki Al-biruni; Sukanta; Naufal Rabbani Sumitra
Jurnal Serambi Engineering Vol. 11 No. 3 (2026): Juli 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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The implementation of the ISO 9001:2015 Quality Management System (QMS) has become an important strategy for improving healthcare service quality through a systematic and continuous management approach. However, evaluating the level of conformity with the standard remains essential to identify implementation gaps that may affect the effectiveness of the quality management system. This study aimed to evaluate the implementation of ISO 9001:2015 at Klinik Utama Pupuk Kujang using a gap analysis approach, identify conformity gaps, and formulate improvement recommendations. A descriptive quantitative approach supported by qualitative data was employed. Data were collected through direct observations, semi-structured interviews, questionnaires based on ISO 9001:2015 clauses, and document reviews. The data were analyzed by calculating the conformity level of each ISO 9001:2015 clause and supported by root cause analysis and the Plan–Do–Check–Act (PDCA) framework to develop improvement strategies. The results revealed an overall conformity level of 77.39%, indicating that the Quality Management System has been implemented at a good level. Clause 8 (Operation) achieved the highest conformity score of 81.71%, while Clause 7 (Support) obtained the lowest score of 72.00%, making it the highest priority for improvement.
Co-Authors Angel Eka Apid Hapid Maksum Apid Hapid Maskum Billy Nugraha Billy Nugraha Boyke Akhmad Duncan Al Aziz Elita Maharani Enita Pasaribu Fadhli Shohibul Wafa Fahriza Nurul Azizah Fransisca Debora Jonathan Christian Nehemiah Kusnadi, Kusnadi Muhamad Naufal Muhammad Farhan Rusdy Setiawan Muhammad Luthfi Aprian Muhammad Rafi Achsan Muhammad Ragil Ramadhan Muhammad Rizki Al-biruni Nadia Fasa Raesha Bayka Putri Rafly Aditya Sofyan Rana Ardila Rahma Risma Fitriani Rizki Achmad Darajatun Sukanta Sutrisno Wahyudin Wahyudin Winarno