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All Journal PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Journal Media Public Relations Abdi Akommedia : Jurnal Pengabdian Masyarakat
Poppy Suryanti
Universitas Sang Bumi Ruwa Jurai
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Optimalisasi Teknologi Kecerdasan Buatan dalam Strategi Komunikasi Digital untuk Peningkatan Engagement di Media Sosial Poppy Suryanti; Eko Aziz Apriadi; Rosy Febriani Daud
Journal Media Public Relations Vol. 5 No. 2 (2025): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/pggxjm43

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan teknologi kecerdasan buatan (Artificial Intelligence/AI) dalam strategi komunikasi digital guna meningkatkan engagement di media sosial. Metode yang digunakan adalah pendekatan kualitatif dengan jenis studi kasus melalui wawancara mendalam terhadap admin media sosial dan pakar komunikasi digital. Hasil penelitian menunjukkan bahwa AI memiliki peran strategis dalam mengoptimalkan proses komunikasi, terutama dalam analisis perilaku pengguna, otomatisasi interaksi, serta personalisasi pesan. Penerapan AI terbukti meningkatkan efektivitas dan efisiensi komunikasi digital, sekaligus mengubah peran manusia dari pelaksana teknis menjadi pengelola strategis. Meskipun demikian, keberhasilan penggunaan AI sangat dipengaruhi oleh pemahaman dan kemampuan etis pengguna dalam mengelola teknologi. Penelitian ini memberikan kontribusi praktis dalam pengembangan strategi komunikasi berbasis data dan etis yang relevan dengan dinamika era digital.
Peningkatan Literasi Hukum dan Etika Komunikasi Digital bagi Masyarakat dalam Menghadapi Penyebaran Informasi di Media Sosial Rendy Renaldy; Poppy Suryanti; M. Harviend Gilang P
ABDI AKOMMEDIA : JURNAL PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026)
Publisher : ABDI AKOMMEDIA : JURNAL PENGABDIAN MASYARAKAT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology and social media has significantly transformed the way people communicate, access information, and participate in public discourse. However, this development has also increased the spread of misinformation, hoaxes, hate speech, defamation, and other unethical forms of digital communication. Limited public understanding of legal aspects and ethical principles in digital interaction often leads to irresponsible information sharing and potentially harmful online behavior. This community service program aimed to improve public literacy regarding digital law and communication ethics in responding to the dissemination of information on social media. The program was implemented through educational counseling, interactive discussions, and case-based learning activities designed to enhance participants’ awareness and practical understanding. The results showed an improvement in participants’ knowledge of the legal consequences of digital actions, the importance of verifying information before sharing, and the application of ethical communication in online environments. Participants also demonstrated greater awareness of responsible social media use and the need to maintain respectful and lawful digital interactions. Overall, this program contributed to strengthening community capacity in addressing information dissemination on social media in a more critical, ethical, and legally responsible manner.
PENGARUH MEDIA SOSIAL TERHADAP KONSTRUKSI IDENTITAS DIRI GENERASI Z DI ERA DIGITAL: STUDI FENOMENOLOGI Henny Dewi Laras Ati; Poppy Suryanti; Devi Fransisca
Journal Media Public Relations Vol. 6 No. 1 (2026): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/c48chw71

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan media sosial terhadap konstruksi identitas diri pada Generasi Z di Indonesia dalam era digital yang semakin berkembang pesat. Menggunakan pendekatan kualitatif dengan metode fenomenologi, penelitian ini melibatkan 20 informan berusia 17–25 tahun yang aktif menggunakan platform media sosial seperti Instagram, TikTok, dan YouTube. Data dikumpulkan melalui wawancara mendalam (in-depth interview) dan observasi partisipan selama tiga bulan. Hasil penelitian menunjukkan bahwa media sosial memainkan peran sentral dalam pembentukan identitas diri Generasi Z melalui tiga dimensi utama: presentasi diri yang terkonstruksi (constructed self-presentation), negosiasi identitas dalam ruang virtual, dan pengaruh algoritma terhadap eksplorasi diri. Temuan ini mengimplikasikan perlunya literasi digital yang komprehensif dalam membantu generasi muda membangun identitas yang autentik di tengah derasnya arus informasi digital.
PELATIHAN KOMUNIKASI DIGITAL ETIS BAGI APARAT DESA DI KELURAHAN KORPRI JAYA DALAM PENANGANAN KONFLIK INFORMASI DI RUANG PUBLIK Lies Kumara Dewi; Poppy Suryanti; Henny Dewi Laras Ati; Neysa Amallia
PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Desember
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/pakdemas.v5i1.602

Abstract

The rapid development of information technology has transformed patterns of social communication and governance, including at the village administration level. This shift has created new challenges, such as the spread of unethical information that may trigger social conflict, as well as limited digital communication skills among local government staff. In response to these issues, ethical digital communication training was conducted for the staff of Korpri Jaya Subdistrict, Bandar Lampung City. The training aimed to enhance their competence in managing public communication based on digital ethics and to raise awareness of the importance of using polite, informative, and inclusive language in online spaces. The training applied a participatory approach through outreach activities, interactive discussions, and practical simulations of digital communication. Participants were involved in analyzing real cases related to the spread of sensitive information and were trained to develop strategies for handling conflicts arising from digital issues. As a result, the staff showed significant improvement in their ability to use digital media wisely and responsibly, in accordance with principles of truthfulness, fairness, and proper conduct. Internal coordination within the subdistrict office also improved, particularly in managing official information channels. The social impact included enhanced harmony between staff and the community, along with the growth of a more open, transparent, and inclusive communication culture. The training not only strengthened individual capacities but also helped build public trust in more accountable and transparent local governance. This training model has the potential to be replicated in other regions with adjustments to local contexts as a strategic effort to build ethical, communicative, and adaptive governance in the digital era.
Co-Authors Devi Fransisca Eko Aziz Apriadi Henny Dewi Laras Ati Lies Kumara Dewi M. Harviend Gilang P Neysa Amallia Rendy Renaldy Rosy Febriani Daud