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All Journal Journal Media Public Relations Abdi Akommedia : Jurnal Pengabdian Masyarakat
Poppy Suryanti
Universitas Sang Bumi Ruwa Jurai
Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Optimalisasi Teknologi Kecerdasan Buatan dalam Strategi Komunikasi Digital untuk Peningkatan Engagement di Media Sosial Poppy Suryanti; Eko Aziz Apriadi; Rosy Febriani Daud
Journal Media Public Relations Vol. 5 No. 2 (2025): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/pggxjm43

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan teknologi kecerdasan buatan (Artificial Intelligence/AI) dalam strategi komunikasi digital guna meningkatkan engagement di media sosial. Metode yang digunakan adalah pendekatan kualitatif dengan jenis studi kasus melalui wawancara mendalam terhadap admin media sosial dan pakar komunikasi digital. Hasil penelitian menunjukkan bahwa AI memiliki peran strategis dalam mengoptimalkan proses komunikasi, terutama dalam analisis perilaku pengguna, otomatisasi interaksi, serta personalisasi pesan. Penerapan AI terbukti meningkatkan efektivitas dan efisiensi komunikasi digital, sekaligus mengubah peran manusia dari pelaksana teknis menjadi pengelola strategis. Meskipun demikian, keberhasilan penggunaan AI sangat dipengaruhi oleh pemahaman dan kemampuan etis pengguna dalam mengelola teknologi. Penelitian ini memberikan kontribusi praktis dalam pengembangan strategi komunikasi berbasis data dan etis yang relevan dengan dinamika era digital.
Peningkatan Literasi Hukum dan Etika Komunikasi Digital bagi Masyarakat dalam Menghadapi Penyebaran Informasi di Media Sosial Rendy Renaldy; Poppy Suryanti; M. Harviend Gilang P
ABDI AKOMMEDIA : JURNAL PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026)
Publisher : ABDI AKOMMEDIA : JURNAL PENGABDIAN MASYARAKAT

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Abstract

The rapid development of digital technology and social media has significantly transformed the way people communicate, access information, and participate in public discourse. However, this development has also increased the spread of misinformation, hoaxes, hate speech, defamation, and other unethical forms of digital communication. Limited public understanding of legal aspects and ethical principles in digital interaction often leads to irresponsible information sharing and potentially harmful online behavior. This community service program aimed to improve public literacy regarding digital law and communication ethics in responding to the dissemination of information on social media. The program was implemented through educational counseling, interactive discussions, and case-based learning activities designed to enhance participants’ awareness and practical understanding. The results showed an improvement in participants’ knowledge of the legal consequences of digital actions, the importance of verifying information before sharing, and the application of ethical communication in online environments. Participants also demonstrated greater awareness of responsible social media use and the need to maintain respectful and lawful digital interactions. Overall, this program contributed to strengthening community capacity in addressing information dissemination on social media in a more critical, ethical, and legally responsible manner.
Co-Authors Eko Aziz Apriadi M. Harviend Gilang P Rendy Renaldy Rosy Febriani Daud