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All Journal Jurnal Manajemen dan Bisnis (Performa) Jurnal SOLMA Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management
Septiana Ayu Estri Mahani
Prodi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Transportasi Online Indrive di Bandung Muhammad Rifan Mutaqin; Mochamad Malik Akbar Rohandi; Septiana Ayu Estri Mahani
Jurnal Riset Manajemen dan Bisnis Volume 3, No. 2, Desember 2023 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v3i2.2824

Abstract

Abstract. In the current technological development, various changes are particularly evident in the advancement of Online Transportation Services Technology. One of the service sectors that plays a crucial role in supporting daily activities is the ground transportation sector, with InDrive being one of the latest innovations. The research activities focus on the online transportation services provided by InDrive in the city of Bandung. This research falls into the categories of descriptive and verificative research with a quantitative method. The sampling technique employed is non-probability sampling, specifically purposive sampling. The population for this study consists of individuals who have used InDrive's online transportation services in Bandung, with a sample size of 100 respondents. Data collection is carried out using a questionnaire. The data analysis involves descriptive and verificative analyses using multiple linear regression analysis, F statistic test, t-statistic test, and coefficient of determination. The research findings conclude that Price, partially, does not significantly influence Purchase Decisions. Service Quality, partially, significantly influences Purchase Decisions, and Price and Service Quality, simultaneously, significantly influence the Purchase Decisions of InDrive's online transportation services in Bandung. Abstrak. Pada Perkembangan teknologi saat ini, berbagai perubahan yang terjadi khususnya yaitu pada Perkembangan Teknologi Jasa Transportasi Online. Salah satu sektor jasa yang mempunyai peranan yang penting dalam menunjang  aktivitas sehari-hari adalah sektor jasa transportasi darat. Salahsatunya yaitu salah satunya yang terbaru yaitu InDrive. Kegiatan penelitian ini dilakukan pada jasa transportasi online InDrive di kota Bandung. Penelitian ini termasuk ke dalam jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah non probability sampling yaitu purposive sampling. Populasi pada penelitian ini masyarakat yang pernah menggunakan jasa transportasi online InDrive di Bandung. Sampel dalam penelitian ini adalah 100 orang responden. Teknik pengumpulan data yang digunakan adalah kuesioner. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda, uji statistic F, uji statistic t, dan koefisien determinasi. Hasil penelitian ini menyimpulkan bahwa: Harga secara parsial tidak berpengaruh signifikan terhadap Keputusan Pembelian. Kualitas Pelayanan, secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, serta Harga, dan Kualitas Pelayanan, secara simultan berpengaruh signifikan terhadap Keputusan Pembelian jasa transportasi online InDrive di Bandung.
Pengaruh Konten Media Sosial Instagram dan Kesadaran Merek Terhadap Minat Beli Sepatu Kanky Sportstyle di Kota Bandung Fiqri Alwandzaki Martandani Ratman; Septiana Ayu Estri Mahani; Nindya Saraswati
Bandung Conference Series: Business and Management 803-810
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.25243

Abstract

Abstract. This study examines the influence of Instagram content and brand awareness on purchase intention toward Kanky Sportstyle shoes in Bandung City. The research was motivated by a preliminary survey indicating that attractive Instagram content did not proportionally increase brand awareness and purchase intention. A quantitative method with a descriptive-verificative approach was employed. Primary data were collected through an online Likert-scale questionnaire from 130 respondents selected using purposive sampling. The respondents were consumers in Bandung City who had viewed, followed, or interacted with Kanky Sportstyle's Instagram content. Data were analyzed using multiple linear regression with IBM SPSS Statistics 25. The results indicate that Instagram content and brand awareness each have a positive and significant effect on purchase intention. Simultaneously, both variables explain 53.2% of the variance in purchase intention, while the remaining 46.8% is influenced by other factors outside the model. These findings highlight the importance of developing engaging Instagram content alongside strengthening brand awareness to increase consumers' purchase intention toward local footwear brands. Abstrak. Penelitian ini bertujuan menganalisis pengaruh konten media sosial Instagram dan kesadaran merek terhadap minat beli sepatu Kanky Sportstyle di Kota Bandung. Penelitian dilatarbelakangi oleh hasil pra-survei yang menunjukkan bahwa konten Instagram yang menarik belum mampu meningkatkan kesadaran merek dan minat beli secara proporsional. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Data primer diperoleh melalui kuesioner daring berskala Likert kepada 130 responden yang dipilih menggunakan teknik purposive sampling, yaitu konsumen di Kota Bandung yang pernah melihat, mengikuti, atau berinteraksi dengan konten Instagram Kanky Sportstyle. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics 25. Hasil penelitian menunjukkan bahwa konten Instagram dan kesadaran merek berpengaruh positif dan signifikan terhadap minat beli, baik secara parsial maupun simultan. Kedua variabel mampu menjelaskan 53,2% variasi minat beli, sedangkan sisanya dipengaruhi faktor lain di luar model.
Citra Merek, Religiusitas, dan Niat Pembelian Ulang McDonald's di Tengah Boikot Vicky Fikhril Hadi; Septiana Ayu Estri Mahani; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management 1001-1008
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.25588

Abstract

Abstract. The boycott movement against products allegedly affiliated with Israel has influenced consumer purchasing behavior, including toward McDonald's in Indonesia. Despite the boycott, some consumers continue to repurchase McDonald's products, indicating that other factors may influence repurchase intention. This study aims to analyze the effect of brand image and religiosity on consumers' repurchase intention toward McDonald's products amid the boycott. This research employed a quantitative approach using a descriptive and verificative research design. Data were collected through questionnaires distributed to 150 McDonald's consumers in Bandung City who met the predetermined research criteria. The data were analyzed using descriptive analysis and multiple linear regression. The findings indicate that brand image has a positive and significant effect on repurchase intention. Religiosity also has a positive and significant effect on repurchase intention. Simultaneously, brand image and religiosity significantly influence consumers' repurchase intention toward McDonald's products amid the boycott. These findings suggest that maintaining a positive brand image while understanding consumers' religious values remains important in shaping repurchase intention despite the ongoing boycott phenomenon. Abstrak. Gerakan boikot terhadap produk yang diduga terafiliasi dengan Israel telah memengaruhi perilaku pembelian konsumen, termasuk terhadap McDonald's di Indonesia. Meskipun demikian, sebagian konsumen tetap menunjukkan niat untuk melakukan pembelian ulang, yang mengindikasikan adanya faktor-faktor lain yang memengaruhi keputusan tersebut. Penelitian ini bertujuan menganalisis pengaruh citra merek dan religiusitas terhadap niat pembelian ulang produk McDonald's di tengah boikot. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Data dikumpulkan melalui penyebaran kuesioner kepada 150 konsumen McDonald's di Kota Bandung yang memenuhi kriteria penelitian. Analisis data dilakukan menggunakan analisis deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap niat pembelian ulang. Religiusitas juga berpengaruh positif dan signifikan terhadap niat pembelian ulang. Secara simultan, citra merek dan religiusitas berpengaruh signifikan terhadap niat pembelian ulang produk McDonald's di tengah boikot. Temuan ini menunjukkan bahwa citra merek yang positif serta nilai religius yang dimiliki konsumen tetap menjadi faktor penting dalam membentuk niat pembelian ulang di tengah fenomena boikot.
Pengaruh Online Customer Review dan Social Media Marketing Instagram terhadap Keputusan Pembelian Make Over pada Marketplace Shopee Andelita Putri; Septiana Ayu Estri Mahani; Rezi Muhammad Taufik Permana
Bandung Conference Series: Business and Management 1211-1218
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26307

Abstract

Abstract. In Indonesia, the growth of the global beauty industry has been driven by the increasing penetration of e-commerce, which has expanded consumer access to a wide range of beauty products. In this context, Social Media Marketing (SMM) and Online Customer Reviews (OCR) have emerged as two primary instruments in digital marketing, playing a significant role in influencing consumer behavior. This study aims to analyze the influence of Social Media Marketing and Online Customer Reviews on purchasing decisions for Make Over products on Shopee. The study employs a quantitative approach, with data collected through a survey method. The sampling technique used was accidental sampling, involving a total of 200 respondents. The data were analyzed using multiple linear regression analysis. The results indicate that both independent variables have a positive influence on purchasing decisions. Partially, SMM was found to have a significant effect on purchasing decisions, while OCR also demonstrated a significant effect. Simultaneously, both variables exert a very strong influence on purchasing decisions. Abstrak. Di Indonesia, pertumbuhan industri kecantikan global didorong oleh meningkatnya penetrasi e-commerce yang memperluas akses konsumen terhadap berbagai produk kecantikan. Dalam konteks tersebut, Social Media Marketing (SMM) dan Online Customer Review (OCR) berkembang menjadi dua instrumen utama dalam pemasaran digital yang memiliki peran penting dalam memengaruhi perilaku konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing dan Online Customer Review terhadap keputusan pembelian produk Make Over di Shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui survei. Teknik pengambilan sampel dilakukan dengan teknik accidental sampling, dengan jumlah responden sebanyak 200 orang. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kedua variabel independen memiliki pengaruh positif terhadap keputusan pembelian. Secara parsial, SMM terbukti berpengaruh signifikan terhadap keputusan pembelian, demikian pula OCR yang juga menunjukkan pengaruh signifikan. Secara simultan, kedua variabel memiliki pengaruh yang sangat kuat terhadap keputusan pembelian.
Co-Authors Abdul Rasid, Alldi Surya Akbar Rohandi , Moch. Malik Al Rifah, Cecep Fauzan Alexander Mikael Tribuana Alfian Raga Mulya Alfurqaan Annamusul Akbar Ananda Yuliasa Azhari Andelita Putri Asnita Frida Sebayang Bella Denisya Dede R Oktini Dedy Ansari Harahap Dewi Rahmi Dilla Kristanty Farsya Aulia Anbari Fifi Herni Mustofa Fiqri Alwandzaki Martandani Ratman Firman Budyanto Gisti Khoerunisa Helen Heliani Hendrati Dwi Mulyaningsih Ichsanul Hakim Ira Aulia Puspitasari Kayla Zalfa Syadzaalifah Martsa Amanda Putri Meina Audia Shifa Mochamad Fauzan Ghagana Putra Mochamad Malik Akbar Rohandi Muhammad Rifan Mutaqin Mutiara Nurazizah Rahayu Nastyra Syahranadila Nindya Saraswati Nurbiyah Permana, Rezi Muhamad Taufik Rachman, Wibby Raki A Naufal Nafiis Rezi Muhammad Taufik Permana Rifaldo Taufik Hermawan Rina Julianti Rohandi, Moch. Malik Akbar Rosita Nurul Azmi Vicky Fikhril Hadi Vivi Diah Permatasari Yudha Dwi Nugraha