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All Journal JURNAL PESISIR DAN LAUT TROPIS Jurnal Multidisiplin Madani (MUDIMA) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ragam Pengabdian
Efendy Rasjid
Politeknik Negeri Manado
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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The Influence of Digital Literacy on the Ability to Use the IPOT Application in Manado State Polytechnic Investment Gallery Rolyke Tulangow; Efendy Rasjid; Iyam L. Dua; Mariska Ch. Walean
Jurnal Multidisiplin Madani Vol. 5 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v5i5.279

Abstract

Digital literacy is the knowledge to use digital media in carrying out work using digital literacy or communication tools and using them wisely according to their use in everyday life. Research objectives: 1. find out about digital literacy, 2. find out about the ability to use the IPOT application, 3. find out how much influence there is. The type of research is quantitative. The population is 143 and the sample is 42 where accidental sampling is used. Results and discussion, 1. students are not yet fully accustomed to digital literacy as a form of communication which is very useful for ways of adopting, getting used to or being able to adapt and get used to using technology as a digital device and especially as ICT-based media or intermediaries, 2. students' skills and lack of knowledge related to digital literacy.3. There is a very strong relationship, with an influence of 71.4% on information technology and hypothesis testing states that motivation has a positive and significant influence on performance. Conclusion: 1. The ICT literacy indicator with the statement item having the ability to use the internet including the World Wide Web (www) is the lowest answer. 2. The lowest answer from the variable ability to use the IPOT application is being able to analyze stock movements through the IPOT application contained in the knowledge indicator. 3. The influence that occurs between the two variables is 71.4% where the digital literacy variable greatly influences the ability to use an IPOT, 4. Make improvements to the evaluation carried out, especially those related to the findings from the respondents' answers. Suggestions: involve students in ICT training activities, prepare digital literacy facilities that can be used at any time, provide direct guidance in carrying out transactions, available information technology can be used quickly and easily, ICT is available, ICT training for all majors
Analisis Aspek Produksi dalam Studi Kelayakan Usaha Kafe : Studi Kasus Best.Camp Kawasan Megamas Kota Manado Teguh Andreas Bagas Sukowidodo; Cysca Adelaida Juliana Langi; Efendy Rasjid
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 4 (2026): November: Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i4.5194

Abstract

Best.Camp is a café-based culinary business located in the Megamas waterfront area of Manado City, featuring its signature products, Ayam Crispi Sambal Mata and Best Coffee, while offering a unique dining experience with a scenic view of Manado Bay. This study aims to evaluate the feasibility and development prospects of Best.Camp through the preparation of a comprehensive business plan covering operational, marketing, management, and financial aspects. The research employed a descriptive case study approach using five months of operational data collected through observation, interviews, documentation, and literature review. The findings indicate that Best.Camp has a well-structured operational management system, an effective digital marketing strategy through social media, and business financing derived entirely from owners' equity. Financial feasibility analysis using Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period demonstrates that the business is financially feasible and has strong growth potential. Supported by its strategic location, product quality, and sound business management, Best.Camp has promising prospects for sustainable growth and competitiveness in Manado's culinary industry.
Pengaruh Promosi dan Kualitas Produk terhadap Kepuasan Pelanggan pada PT Sinar Galesong Auto Mobil MG Kairagi Injilia Abigail Kindangen; Jacob Tateol S. Makapedua; Arthur Karwur; Efendy Rasjid
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 4 (2026): November: Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i4.5394

Abstract

This study aims to examine the influence of promotion and product quality on customer satisfaction at PT Sinar Galesong Auto Mobil MG Kairagi, both partially and simultaneously. The research employed a quantitative approach, with data collected through questionnaires distributed to respondents using Google Forms. The sampling technique used was saturated sampling, involving all 60 customers of PT Sinar Galesong Auto Mobil MG Kairagi as the research sample. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS version 4.1.1.8. The results show that promotion has a positive and significant effect on customer satisfaction. Product quality also has a positive and significant effect on customer satisfaction at PT Sinar Galesong Auto Mobil MG Kairagi. In addition, promotion and product quality simultaneously have a significant effect on customer satisfaction. These findings indicate that improvements in promotional activities and product quality can increase customer satisfaction. Therefore, effective promotion supported by high-quality products plays an important role in strengthening customer satisfaction at PT Sinar Galesong Auto Mobil MG Kairagi.
Co-Authors Ajeng Safitri Cahyani Rianto Arthur Karwur Christiani Militia Wangko Cysca Adelaida Juliana Langi Cysca Langi Deky Eko Wibowo Mundung Friska Jutresia Papia Grace Joice S.N. Rumimper Injilia Abigail Kindangen Irfiani Bakri Iyam L. Dua Jacob Tateol S. Makapedua Jemmry Recy Winokan Juliana Hanna Rubby Mangangkung Marcelino Radamuda Aiba Mariska Ch. Walean Marsheila Cindy Darinding Misael Aldo Walangitan Nisba Silvana Oktavianus Lintong Oroh, Dannie R S Precylia Ribka Rambing Putra Andika Reski Amalia Rolyke Tulangow Teguh Andreas Bagas Sukowidodo Thelya Visencia Claribel Kansil Tommy Kontu Vekky Supit Vesty L. Sambeka Virginia Syalomita Willem Gilbert Pomantow