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Journal : Primanomics : Jurnal Ekonomi

New Paradigm in Millennial Business: A Case Study of Pilona Coffee, Tangerang City Tri Anggreni; Canggih Gumanky Farunik; Hendra Hendra
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.524

Abstract

Millennial has its own character of thinking, because when compared to the previous generation who carried out the process of adaptation to the development of information technology, millennial grew and lived with the technology. They thrive with memes, digital markets, electronic money, and social media networks. Virality makes something quickly famous and quickly forgotten, collective memory is limited to how long digital traces can last on the internet. On the basis of that problem, this study was prepared with the question "What is the character of millennial leadership based on the organizational culture of the natural ecosystems they have built?” The purpose of this study is to understand the cultural character of millennial organizations based on their natural ecosystem so that they influence the lead character. This study uses a qualitative method with close observation within a certain period of time for several millennial adolescents involved in the organization as the main sample, categorized based on their level of exposure to the internet. The expected outcome of this research is a deep understanding of how millennial organizational culture influences the character of its leadership.
Strategi Digital Leadership menurut Pendekatan Kepemimpinan Situasional Canggih Gumanky Farunik
Primanomics : Jurnal Ekonomi & Bisnis Vol 17 No 1 (2019): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.448 KB)

Abstract

Industri informasi digital mengubah pola bisnis dari pasar konvensional ke pasar digital. Kewirausahaan digital akan mengarah pada kepemimpinan digital, dengan bantuan pengetahuan luas untuk berbagai penggunaan teknologi informasi digital. Tetapi transisi dari paradigma digital semacam ini menyisakan beberapa masalah besar, ketika pemimpin atau pengikut dalam industri bisnis baru dapat beradaptasi dengan teknologi semacam ini, namun terus berkembang maju sepanjang waktu. Tujuan dari penelitian ini adalah untuk membuat strategi untuk kepemimpinan digital berdasarkan pendekatan situasional kepemimpinan. Alasannya adalah karena pendekatan situasional menawarkan fleksibilitas gaya kepemimpinan dengan menentukan tingkat kesiapan pengikut.