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All Journal Jurnal Ekonomi dan Kewirausahaan Seruni - Seminar Riset Unggulan Nasional Inoformatika dan Komputer Speed - Sentra Penelitian Engineering dan Edukasi Sinkron : Jurnal dan Penelitian Teknik Informatika JURNAL PENDIDIKAN TAMBUSAI GEMA EKONOMI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Penelitian Ekonomi Akuntansi (JENSI) Budimas : Jurnal Pengabdian Masyarakat Jurnal Penelitian Manajemen Terapan (Penataran) Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Sosial dan Teknologi Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdimas Bina Bangsa Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi KARYA: Jurnal Pengabdian Kepada Masyarakat ProBisnis : Jurnal Manajemen Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pustaka Data : Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer Jurnal Informatika Teknologi dan Sains (Jinteks) AMMA : Jurnal Pengabdian Masyarakat Journal Of Economic Sciences (Ekuisci) Jakadimas Jurnal Pustaka Paket Smart International Management Journal (SIMJ)
Ramadhian Agus Triono Sudalyo Rama
Program Studi Teknik Informatika Fakultas Teknik Elektro Dan Informatika Universitas Surakarta
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PEMBERDAYAAN CALON WIRAUSAHA MUDA MELALUI WORKSHOP TERPADU DIGITAL MARKETING, AKUNTANSI, DAN MANAJEMEN KEUANGAN USAHA DI KABUPATEN SUKOHARJO Desy Amalia Candrakusuma; Nurita Elfani Prasetyaningrum; Ramadhian Agus Triono Sudalyo; Erlina Sih Rahayu
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i2.20558

Abstract

Kabupaten Sukoharjo memiliki potensi besar dalam mencetak wirausaha muda, namun potensi tersebut belum sepenuhnya terwujud karena masih rendahnya literasi digital marketing, akuntansi usaha, serta perencanaan dan pengelolaan keuangan di kalangan pemuda calon wirausaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan calon wirausaha muda di Kabupaten Sukoharjo melalui workshop terpadu yang menggabungkan empat kompetensi strategis, yaitu digital marketing, akuntansi usaha praktis, perencanaan anggaran dan analisis biaya, serta perencanaan keuangan dan pengembangan usaha berkelanjutan. Kegiatan dilaksanakan pada 20 Mei 2026 di Ruang Serba Guna SMK PGRI Sukoharjo dengan menggunakan pendekatan Participatory Action Learning (PAL) yang menekankan keterlibatan aktif dari 12 orang peserta pemuda calon wirausaha. Materi disampaikan oleh empat narasumber melalui ceramah interaktif, demonstrasi langsung, studi kasus produk lokal, dan sesi presentasi produk peserta. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta yang signifikan, dengan rata-rata skor pre-test sebesar 52,5 meningkat menjadi 78,3 pada post-test, atau setara gain score 25,8 poin (peningkatan 49,1%). Tingkat kepuasan peserta terhadap penyelenggaraan kegiatan tercatat sebesar 4,3 dari skala 5. Seluruh peserta menyatakan kegiatan ini bermanfaat dan berharap adanya sesi pendampingan lanjutan. Kegiatan ini membuktikan bahwa pendekatan pelatihan terpadu yang mengintegrasikan aspek pemasaran, pengelolaan keuangan, penganggaran, dan pengembangan usaha yang berkelanjutan efektif meningkatkan kapasitas dan kesiapan wirausaha muda di daerah. Kata Kunci: wirausaha muda; digital marketing; akuntansi usaha; analisis biaya; perencanaan keuangan; pengabdian masyarakat Abstract Sukoharjo Regency holds considerable potential for producing young entrepreneurs, yet this potential remains underdeveloped due to limited digital marketing literacy, business accounting skills, and financial planning knowledge among prospective young entrepreneurs. This community service activity aimed to empower prospective young entrepreneurs in Sukoharjo Regency through an integrated workshop combining four strategic competencies: digital marketing, practical business accounting, budget planning and cost analysis, and sustainable financial planning and business development. The activity was conducted on 20 May 2026 at the Multipurpose Hall of SMK PGRI Sukoharjo using a Participatory Action Learning (PAL) approach involving 12 prospective young entrepreneurs. Materials were delivered by four resource persons through interactive lectures, live demonstrations, local product case studies, and participant product presentations. The results showed a significant increase in participants' knowledge, with the average pre-test score of 52.5 rising to 78.3 in the post-test, indicating a gain score of 25.8 points (a 49.1% increase). Participant satisfaction with the activity reached 4.3 out of 5. All participants stated that the activity was beneficial and hoped for continued mentoring. This activity demonstrates that an integrated training approach combining marketing, accounting, budgeting, and sustainable financial management effectively strengthens the capacity and readiness of young entrepreneurs in the region. Keywords: young entrepreneurs; digital marketing; business accounting; financial planning; community service
The Influence Of Digital Marketing Implementation On Improving Management Accounting Performance In Retail Companies In Surakarta Ramadhian Agus Triono Sudalyo Rama; Nurita Elfani Prasetyaningrum
Smart International Management Journal Vol 1 No 2 (2024): June 2024
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v1i2.31

Abstract

This study aimed to analyze the influence of digital marketing implementation on improving management accounting performance in retail companies in Surakarta. Data were collected through questionnaires distributed to 98 retail companies in Surakarta. The results of multiple linear regression analysis showed that the implementation of digital marketing had a significant positive effect on management accounting performance. These findings confirm that by implementing effective digital marketing strategies, retail companies can improve management accounting performance through the utilization of valuable analytical data on customer preferences, purchasing patterns, and the effectiveness of marketing campaigns. This study encourages retail companies to adopt digital marketing integrated with sound management accounting practices
Co-Authors Abda Abda Abdillah Baradja Adita Ayu Prawiyanti Agus Rianto Agus Rianto Anggoro, Yudho Arfian Hendro Arfian Hendro Priyono - Universitas Surakarta Baradja, Abdillah Bayu Mukti Candra Budi Susila, Candra Desy Amalia Candrakusuma Elfani Prasetyaningrum, Nurita Erlina Sih Rahayu Firma Latifah Galuh Ngreni Luberingtyas . Gesang Kristianto Nugrohotomo Gesang Kristianto Nugrohotomo Gesang Kristianto Nugrohotomo Ida Ayu Putu Sri Widnyani Jani Kusanti Januar Ismadi Juni Trisnowati Muchamad Arifin MUhamad Agus Suripto Muhamad Arief Wicaksono Muhammad Agus Muljanto Muhammad Taufik Rusydi Mukti, Bayu Nindya Amirulliani Nurdiansyah . Nurita Elfani Prasetyaningrum Nurita Elfani Prasetyaningrum Nurita Elfani Prasetyaningrum Nurita Elfani Prasetyaningrum prasetyaningrum Oktaviandre, Frido Prasetyaningrum, Nurita Elfani Purwoko, Agus Sarsiti . Sukoco Sukoco Taufiq Yuliana Setiawan . Tri Hastuti, Nuning Tri Irianto TJ Vonni Yunita Sari Wijayanto, Dony Rizki