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All Journal Jurnal Al-Tadzkiyyah Texture : Art and Culture Journal Abdi Seni Acintya Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT SEMAR Retina Jurnal Fotografi
Prasetyo, Andry
Institut Seni Indonesia Surakarta
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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FOTOGRAFI UNTUK MEDIA MASSA Prasetyo, Andry
Capture : Jurnal Seni Media Rekam Vol. 2 No. 1 (2010)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v2i1.507

Abstract

The benefits of photography as a tool for an effective and reliable communicating, are summarized in Photo journalistic . In one side, photography has the feel of reality in detail the reliable, furthermore, photography is also a more rapidly digested, knew and understood. So the response and reaction will be given to the information that there will be more quickly and precisely. Moreover with the invention of digital technology will shorten the process of delivering information to better results and faster. Through a combination of drawings and manuscripts, photographs contained in a newspaper or magazine will give us information as is appropriate. Because the image is recorded based on trust-owned, which is something that is absolutely necessar y to inform the sustainability of human life on this earth. In addition, not only, the works of photo-journalistic produced have the factual, reality and detail that is strong, but also contains the values of the beauty of high, given the work that was created by a photojournalist eye will be seen by millions of human beings throughout the world through the mass media both print and electronically.Keywords: Photography, Mass Media, Script.
SHOT DESKRIPTIF SEBAGAI ELEMENVISUAL PROGRAM DOKUMENTER KERIS : REFLEKSI BUDAYA J AWA Sugito, S; Prasetyo, Andry
Capture : Jurnal Seni Media Rekam Vol. 3 No. 2 (2012)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v3i2.1893

Abstract

One of the works of art and cultural traditions of Indonesia that have a high value isKris.Kris is a product of original culture created by the ancestors of Indonesia.Apart from beinga piece of art that has a high value and full of symbolic meanings,the Javanese community is stillwith confidence Kejawen believe Kris has a strength,magical power that has an influence on thelife of its owner.The documentary program is the theme of the existence of art and culturaltraditions in the midst of modern society life activities. This work has the characteristicsedutainment,meaning that in addition to providing entertainment also have purpose to provideeducation or knowledge to the audiences.The idea of this documentary is the story of theJavanese community relations with Kris, in any ceremonial activities and rituals performed bythe Javanese community,Kris never comes off as the completeness of culture that should not beabandoned.The use of shot-shot descriptive meaning the use shot more varied such as, panshots, follow shots, tracking shots, low shots, high shots, over-shoulder shot, is needed in themaking of this documentary,because shooting is mostly done on an event without scenario ordirect camera. Type of shot that is widely used among others: Long shot with reason andpurpose to be flexible to follow the area or wide when the scene moving fast, to show wherethe scene is located (showed a), to indicate progress, as well as to show how to position thesubject has a relationship with others.Type medium shot, shot like this type most commonlyencountered in film and television.This type of shot is the most save,because there is no specialemphasis to the object.Type close shot or close-up function to create a suppressive effect,withsolid images.Keywords :Documentary film,Kris,and Java culture
TURONGGO YAKSO IN ETHNO-PHOTOGRAPHY Perkasa, Mandira Citra; Prasetyo, Andry
Capture : Jurnal Seni Media Rekam Vol. 9 No. 2 (2018)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v9i2.2063

Abstract

The idea of a photographic creation entitled Turonggo Yakso in Ethnophotography is a follow-up in addressing the disappearance of the handwritten textbook of the founder of the art of Turonggo Yakso, which contains important notes on the art of Dongkol Village society. The book contains about the history of the art of Turonggo Yakso, the design of motion, and all the rules regarding the Baritan ceremony. The purpose of the creation of this work in an attempt to re-collect records in the form of text data from the interview results of the artists Turonggo Yakso, and visual data from the show performances which are packaged in ethnophotographic photos. The process of creating this work using the ethnophotographic method supported by Dipti Desai ie Pseudo-Ethnography or "Pseudo" ethnography, where the creator not follow the ethnographic methods strictly, but rely more on field data from interviews by informants and environmental observations. The creation of this work presents ethnophotographic works about the folk art of Turonggo Yakso in Dongko community, Trenggalek regency, East Java province from preparation, during the performance, to the end of the show.   
THE AESTHETICS OF AGUS LEONARDUS’ POSTCARD PHOTOGRAPHY ON YOGYAKARTA SOCIO-CULTURAL ACTIVITIES Yuniar, Anang Ma'ruf Bagus; Prasetyo, Andry
Capture : Jurnal Seni Media Rekam Vol. 14 No. 2 (2023)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i2.4386

Abstract

This text aims to assess the aesthetic value of Agus Leonardus' Yogyakarta social and cultural activities-themed postcard photography works from both ideational and technical perspectives. This research adopts a qualitative interpretative approach, describing the postcard photo works as data. The analysis utilizes Soedjono's aesthetic theory, which encompasses both technical and ideational aspects. The results of this study indicate that Agus Leonardus' photos ideationally highlight ideas and themes related to social and cultural activities in Yogyakarta. On a technical level, they demonstrate a skillful combination of various visual elements, such as lines, shapes, and lighting. The arrangement of these visual elements in Leonardus' works is carefully considered, ensuring that each photo complements and supports one another, thereby enhancing the aesthetic value of the overall collection.
Penggunaan Depth of Field dalam Film "Hajat" Albertus Widya Dewanta; Michelle Gracia Kristiyanto; Andry Prasetyo
Retina Jurnal Fotografi Vol 5 No 1 (2025): Retina Jurnal Fotografi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Seni Indonesia Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/rjf.v5i1.4705

Abstract

Film Hajat menceritakan tentang Tole dan ibunya yang mencari cara untuk menghantarkan ayah mereka yang sakit menuju kematian. Dalam film ini, hubungan orang tua dan anak diperankan sebagai faktor penting dalam perkembangan individu. Pada penerapan Depth of field hanya terdapat, Deep Focus dan shallow focus saja. Deep Focus digunakan untuk adegan flashback, untuk memperkuat tangga dramatik dalam film sedangkan shallow focus digunakan untuk adegan realitas yang terdapat dalam film. Dalam menunjang unsur dramatik film Hajat diperlukan visualisasi adegan antara waktu realitas dan flashback menggunakan Depth of Field. Dengan menggunakan Depth of Field mudah bagi penonton untuk merasakan adegan realistis dan flashback melalui visual dari sinematografi.
Strategi Pengembangan Visual Branding untuk UMKM Kopi Wangsul melalui penerapan metode Design Thinking Andry Prasetyo
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 14, No 1 (2025): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v14i1.94939

Abstract

Dusun Nglurah, sebuah desa di lereng Gunung Lawu yang selama ini dikenal sebagai penghasil sayur-sayuran dan tanaman hias, kini mengembangkan pertaniannya melalui budidaya kopi. Kopi Wangsul sebagai salah satu produk UMKM yang lahir dari upaya diversifikasi pertanian di desa ini, menghadapi tantangan yang cukup berat dalam hal pemasaran. Minimnya media promosi yang efektif menjadi kendala utama bagi para petani kopi dalam mengenalkan produknya ke pasar yang lebih luas. Penelitian ini berfokus pada pengembangan visual branding produk Kopi Wangsul dengan menciptakan desain kemasan yang eye catching, mampu menyampaikan pesan secara efektif, meningkatkan penjualan, dan bersifat ikonik. Penelitian ini menggunakan metode design thinking dan bertujuan untuk menciptakan desain kemasan kopi yang mampu menjadi ciri khas produk Kopi Wangsul dan menjadikannya sebagai identitas produk. Hasil penelitian menunjukkan bahwa melalui visual branding yang solid dan ikonik serta nilai visual yang menarik, Kopi Wangsul mampu menembus pasar yang lebih luas, membangun citra merek yang unik, dan meningkatkan kesejahteraan petani di Dusun Nglurah. Kata kunci: Design thinking, desain kemasan, kopi wangsul
Co-Authors Agus Heru Setiawan Albertus Widya Dewanta Alfreda, Muhammad Bayu, Emirsyah Choirul Mahfud Guntur Guntur Khairunisa, Amira M ali nurhasan islamy Mega Fatimah Rosana Michelle Gracia Kristiyanto Perkasa, Mandira Citra Perkasa, Mandira Citra Pitaloka, Dea Putri s sugito, s Seno Gumira Ajidarma, Seno Gumira Soewarlan, Santosa Yuniar, Anang Ma'ruf Bagus