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All Journal DeKaVe Jurnal DISPROTEK Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Pengabdian Masyarakat Kedokteran Suluh: Jurnal Seni Desain Budaya
Tristan Alfian
Universitas Islam Nahdlatul Ulama Jepara
Aerospace Engineering Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Dentistry Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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HIPEREALITAS DAN CAMP DALAM IKLAN ROKOK Tristan Alfian; Kukuh Dwi Wijanarko
DeKaVe Vol 12, No 2 (2019): Jurnal DeKaVe Vol. 12 No. 2 2019
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1342.626 KB) | DOI: 10.24821/dkv.v12i2.3523

Abstract

Hiperrealitas dan Camp dalam Iklan Rokok Tristan Alfian
DeKaVe Vol 12, No 2 (2019): Jurnal DeKaVe Vol. 12 No. 2 2019
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v12i2.3267

Abstract

An advertisement implies deviation and hidden of certain reality then it leads consumer to hyperreality world. In a context of tobacco advertising, it emphasizes more about image and impression, so consumers are not aware of a risk. The methodology used is qualitative with aesthetics approach and Semiotics. The result shows that tobacco advertising constitutes reality discourse which is hyperreality. It is a discourse about image reality in tobacco advertising which describes, stimulates, and project of a dream world of hyperreality. The imagery in cigarette advertisements cannot be separated from aesthetic creativity that conveys confusion of bookmarks, styles, and challenge of bored is called Camp idiom.
Co-Authors DS Drajat Wibowo Dwi Agus Susila Dwi Retna Sulistyawati Fais, Muhammad Teguh Gun Sudiryanto Januarti, Ika Buana Jati Widagdo Kukuh Dwi Wijanarko Kukuh Dwi Wijanarko M. Sagaf Moh Sofwan Syauri Restian, Muhamad Faris Affa Roffi Siana Salsabila, Syaela Putri Saputro, Yayan Adi Suharto Suharto Suharto Suharto Susila, Dwi Agus Wijаnаrko, Kukuh Dwi