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All Journal ECSOFiM (Economic and Social of Fisheries and Marine Journal) Indonesian Journal of Economics, Social, and Humanities International Journal of Marine Engineering Innovation and Research Jurnal Medika: Medika Dedikasi Sosial : Jurnal Pengabdian Masyarakat
Fitri, Mutiara
University Of Riau, Indonesia.
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation

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The Effect of Lifestyle on Purchasing Decision of Salad in Pekanbaru City Fitri, Mutiara
Indonesian Journal of Economics, Social, and Humanities Vol 6 No 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.6.2.162-176

Abstract

An individual with a healthy lifestyle will tend to consume foods that are good for health such as salads. Lifestyle is a factor that can affect people in making decisions to buy food. This research aims to analyze the effect of lifestyle on purchasing decisions for salad in Pekanbaru City. Respondents in this research were people who lived in Pekanbaru City, consumed salad, and were 17-65 years old. The consumer survey was carried out in July 2022. The results of research through SEM-PLS showed that the factors that affected the purchase of salads in Pekanbaru City were lifestyle, level of education, product quality, gender, and income as indirect effects through lifestyle. Based on the research results, the policy implications were (1) producers must pay more attention to the target market; (2) producers can reach middle to lower-income consumers by making products with lower selling prices or promotions; (3) producers must attract male consumers to consume more salads; (4) the government conducts education to adopt a healthy lifestyle for individuals with low levels of education, and (5) producers must improve product quality.
Adaptation Mechanisms and Resilience of Small-Scale Fishermen's Livelihoods to the Impacts of Climate Variability in Central Tapanuli Regency, North Sumatra Tirta anugerah; Asnika Simanjuntak; Andri Sarifuddin; Toga Mahaji; Syafira Aulia Rangganis; Mutiara Fitri; Juliana Pebrina Siburian; Muhammad Latiful Khobir; Nelvia Mai Susanti
International Journal of Marine Engineering Innovation and Research Vol. 11 No. 1 (2026)
Publisher : Department of Marine Engineering, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v11i1.9537

Abstract

Climate variability is increasing the vulnerability of small-scale fishing communities, especially in coastal areas that are highly dependent on fishery resources as their main source of livelihood. This study aims to identify fishermen's adaptation mechanisms, analyze their level of resilience, and determine the factors that influence the resilience of small-scale fishermen in two coastal villages in Central Tapanuli Regency, namely Teluk Roban Village and Pasar Sorkam Village. This study uses a quantitative survey approach with purposive sampling techniques on 70 fishing households consisting of 35 fishermen in Teluk Roban Village and 35 fishermen in Pasar Sorkam Village. The data were analyzed using statistical analysis to identify factors that influence the resilience of fishing households. The results of the study show that the resilience of fishing households in Teluk Roban Village is significantly influenced by education levels, access to financial institutions, livestock ownership, and the size of the fishing fleet. Meanwhile, the resilience of fishing households in Pasar Sorkam Village is more influenced by the age of the head of the family, non-fishing income and access to natural capital such as mangrove forests, rice fields, and mango and coconut trees. Despite differences in livelihoods, the level of resilience of fishing households in both villages does not show significant differences and is generally in the moderate category. These findings indicate that diversification of livelihoods, access to financial resources, and utilization of natural capital are important factors in strengthening the adaptive capacity of fishing households to climate variability.
Facebook Marketplace Utilization Training to Support Digital Entrepreneurship in Generation Z Ibnu Phonna Nurdin; Dara Fatia; Khalisni Khalisni; Riki Yulianda; Teuku Muhammad Husni; Asnika Putri Simanjuntak; Mutiara Fitri; Syafira Aulia Rangganis; Bella Billiant J Ananta Kembaren; Rianti Putri
Dedikasi Sosial: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2026): Dedikasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : PT. Riset Mandiri Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64126/dedikasisosial.v2i1.86

Abstract

The development of digital technology has encouraged an increase in entrepreneurial activities among Generation Z by utilizing various e-commerce platforms that are currently widely circulated among the public. However, the use of Facebook's Marketplace is still relatively low compared to other platforms. Even though the Facebook marketplace platform has various advantages, such as no administration fees, transparent bargaining, product transparency, a Cash on Delivery (COD) payment system, and making it easier to reach the local market, this condition shows that efforts are needed so that Generation Z understands the potential of the Facebook Marketplace in supporting digital entrepreneurship. This service activity aims to improve the understanding and skills of Generation Z in utilizing the Facebook Marketplace application as an alternative medium for buying and selling transactions in today's digital age. The method of implementing activities includes: preparation, socialization, training, and practice assistance, as well as evaluation and non-continuation of activities. The number of participants involved in this activity was 20 participants from Generation Z who lived in the city of Banda Aceh. The results of the activity showed that participants were able to understand the various benefits and advantages of using the Facebook Marketplace. Not only that, but participants were also able to quickly operate the Facebook Marketplace application independently and quickly learn about the series of product sales in the application. The evaluation of this activity showed that the participants were very enthusiastic about using this application to support their work as traders. Thus, this service activity has been carried out on target in increasing digital literacy to Generation Z. It is hoped that this understanding can also be passed on to other Generation Z in various regions in Indonesia as a form of supporting economic sustainability in the younger generation.
Optimalisasi Perilaku Hidup Bersih dan Sehat pada Siswa Sekolah Dasar Ibnu Phonna Nurdin; Raysa Zilva Nabila; Nessa Rahayu; Lilis Kartina; Rahmat Mubaraq; Zulfan Zulfan; Asnika Putri Simanjuntak; Mutiara Fitri; Syafira Aulia Rangganis; Rianti Putri; Bella Billiant J Ananta Kembaren; Riki Yulianda
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/h1kh0b70

Abstract

Children's problems in maintaining cleanliness and health still face significant challenges. Therefore, handling is needed, one of which is socialization, to build awareness of clean and healthy living among children (PHBS). PHBS is a crucial step in shaping Indonesia's future golden generation. This service was carried out in November 2024 at Madrasah Ibtidaiyah Negeri 11 Rukoh, Banda Aceh City. The participants in this clean and healthy environment socialization activity are 38 students. The purpose of this socialization is to raise awareness about the importance of maintaining environmental cleanliness in schools by involving students. The materials covered in the socialization are washing hands with soap and clean water, consuming healthy and nutritious food, disposing of waste in designated areas, maintaining toilet cleanliness, and exercising regularly. The results of the service show that the majority of elementary school students already understand and have practiced these positive activities. Two-way communication is well-established. This is demonstrated by the enthusiasm of the students in listening, answering, and providing positive feedback on this activity. Therefore, this service activity was successfully carried out and yielded good results for the students' ability to maintain a healthy and clean lifestyle, both at school and when at their respective homes.
Purchasing Orientation, Fishery Product Preferences, and Consumption Frequency Patterns: An Online Survey of Respondents in Indonesia Purbata, Ardi Gustri; Yanti, Chicka Willy; Simanjuntak, Asnika Putri; Fitri, Mutiara; Rangganis, Syafira Aulia
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 14, No 1 (2026): ECSOFiM October 2026
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2026.014.01.05

Abstract

Fish consumption reflects affordability, product-quality cues, and market context, yet purchasing orientations have rarely been assessed alongside demographic and attitudinal correlates of ordered consumption frequency in Indonesian online samples. This study aimed to describe fish preferences and examine adjusted associations with weekly fish-consumption frequency. An exploratory cross-sectional survey recruited 200 adults through voluntary online participation in Indonesia (October 7–22, 2025). Internal consistency was assessed using item–rest correlations and Cronbach’s alpha ( ); purchasing indicators were summarized by parallel analysis and varimax-rotated principal component analysis; associations were estimated using partial proportional-odds regression. Fresh fish (95.0%) and traditional markets (91.5%) predominated. Health and sociocultural item sets had alpha values of 0.819 and 0.713, versus 0.348 for pooled purchasing items. Rural residence (OR = 2.06; 95% CI: 1.09–3.87) and quality-local orientation (OR = 1.74; 95% CI: 1.23–2.47) were positively associated with higher consumption-frequency categories; price-promotion sensitivity was inversely associated (OR = 0.63; 95% CI: 0.46–0.85). The associations were directionally stable in sensitivity analyses. These findings suggest that quality-local attributes, affordability orientation, and residential market context warrant joint investigation. The nonprobability sample and cross-sectional design preclude population or causal inference.
Co-Authors Andri Sarifuddin Ardi Gustri Purbata Asnika Putri Simanjuntak Asnika Putri Simanjuntak Asnika Simanjuntak Bella Billiant J Ananta Kembaren Bella Billiant J Ananta Kembaren Chicka Willy Yanti Dara Fatia Ibnu Phonna Nurdin, Ibnu Phonna Khalisni Khalisni Lilis Kartina Muhammad Latiful Khobir Nelvia Mai Susanti Nessa Rahayu Rahmat Mubaraq Raysa Zilva Nabila Rianti Putri Rianti Putri Riki Yulianda Riki Yulianda Siburian, Juliana Pebrina Simanjuntak, Asnika Putri Syafira Aulia Rangganis Syafira Aulia Rangganis Syafira Aulia Rangganis Syafira Aulia Rangganis Teuku Muhammad Husni Tirta Anugerah Toga Mahaji Zulfan Zulfan