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All Journal Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen Smart International Management Journal (SIMJ) International Journal of Advanced Research in Social Studies
Rahmah Hamidah
Politeknik Negeri Sriwijaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Entrepreneurship Mentoring Using a Business Model Cloud Kitchen in Vocational High Schools Debby Fifiyanti; Chintia Romadayanti; Vivin Wulandari; Rahmah Hamidah; Nurvia Nathasya; Luciana Lidya Sari; Asep Suhendar
TAAWUN Vol. 5 No. 02 (2025): TA'AWUN AUGUST 2025
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v5i02.1029

Abstract

Introducing the cloud kitchen concept to these vocational high school students aims to boost their competence by improving knowledge, fostering familiarity and understanding, and developing curriculum. It also seeks to shape an entrepreneurial mindset and increase their interest in entrepreneurship through the Cloud Kitchen business model. The program's methodology involved lectures and discussions. It began with a pre-test to gauge students' initial knowledge, familiarity, and understanding, concluding with a post-test to measure the activity's effectiveness. The pre-test results revealed that students' knowledge of the cloud kitchen business was minimal, at 19.8%. However, the post-test showed a significant increase in their knowledge, reaching 90.5%. The primary hurdles faced by SMK Ethika students when embarking on entrepreneurship were the need for substantial initial capital without its availability, and the fear of launching new businesses due to a lack of understanding of easily manageable business types. The cloud kitchen business model is well-suited for implementation, as it requires lower capital and offers a great opportunity to start a culinary business by leveraging digital technology. This activity provides a tangible contribution to the community, particularly the vocational education sector, by enhancing students' capacity and readiness to participate in the digital economy. The direct impacts include increased knowledge, improved mental preparedness, and business inspiration for students to begin developing independent digital culinary businesses.
Consumer Perceptions Of Price and Promotion On Airline Ticket Purchase Decisions at PT Pratama Mandiri Abadi Rahmah Hamidah; annisa soraya; sari lestari zainal ridho; yusleli herawati
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734622

Abstract

This research was conducted to determine the company's ability to generate profits and to manage and allocate products through purchase decisions by analyzing consumer perceptions, price, and promotion at PT Pratama Mandiri, in order to identify which indicator has the most dominant influence on purchase decisions. The data collection techniques used in this research include observation, questionnaires, and interviews. The sampling technique applied was non-probability sampling using a purposive sampling method. The sample characteristics in this study were respondents who are currently purchasing or have previously purchased airline tickets at PT Pratama Mandiri. Data processing was carried out using quantitative analysis to calculate the number of respondents who answered the questionnaires. In the calculation, the researcher used percentage formulas and score interpretation. The price indicator had a score interpretation of 90%, the promotion indicator scored 86.8%, and the purchase decision indicator scored 88%. Among these three indicators, the purchase decision indicator received the highest score of 93.2%, indicating that it has the greatest influence compared to the other two indicators. The implementation of discounts during major holidays has proven effective in attracting consumer buying interest, thereby increasing the likelihood of consumers purchasing airline tickets at PT Pratama Mandiri. Keywords: Airline Tickets, Consumer Perception, Price, Promotion, Purchase Decision
The Efficacy of Maritime Logistics Connectivity in Reducing Regional Price Disparities of Essential Food Commodities across the Indonesian Archipelago Sri Endang Kornita; Syarifah Akmal; Rahmah Hamidah
Smart International Management Journal Vol 3 No 2 (2026): June 2026
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v3i2.189

Abstract

The disparity in staple food prices across regions in Indonesia is a structural problem exacerbated by the country's geographical conditions as an archipelago. This study aims to examine the extent to which maritime logistics connectivity can reduce these price disparities. Using a mixed-methods approach, this study analyzed panel data from 34 provinces between 2020 and 2025 combined with semi-structured interviews involving 42 supply chain stakeholders. Estimation results indicate that a one-unit increase in port connectivity scores is associated with a 4.7%-6.2% decrease in the coefficient of variation of inter-island rice prices (p < 0.01). The Sea Toll Program has proven successful in narrowing the price gap between Java and Papua, from 47% in 2019 to 31% in 2025. This impact is further reinforced by the implementation of the National Logistics Ecosystem (NLE). The findings indicate that although maritime connectivity is an important prerequisite, intermodal logistics integration remains essential for achieving sustainable food price equity.
The Influence of Product Innovation and Digital Marketing on Purchasing Decisions at Mama Kembar Pempek MSME Heni Yuvita; Ulfah Muharramah; Rahmah Hamidah
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.2028

Abstract

The development of digital technology has changed the way consumers choose and purchase products, especially in the culinary MSME sector. Businesses are now required not only to provide quality products, but also to present attractive packaging and effective digital marketing strategies to attract consumers. This study aims to examine the influence of product innovation, product packaging, and digital marketing on purchase decisions at Pempek Mama Kembar MSME in Palembang. A quantitative approach was used in this study with data collected from 100 respondents who had purchased Pempek Mama Kembar products. Data were obtained through questionnaires using a Likert scale and analyzed using multiple linear regression with SPSS. The findings reveal that product packaging and digital marketing have a positive and significant influence on purchase decisions. Meanwhile, product innovation does not significantly influence purchase decisions. Simultaneously, all variables contribute to purchase decisions. These results indicate that consumers tend to pay more attention to attractive packaging and active digital promotion through social media rather than product innovation itself. This study provides practical insights for MSMEs in developing marketing strategies that are more relevant and competitive in the digital era.
Co-Authors Annisa Soraya Asep Suhendar Chintia Romadayanti Debby Fifiyanti Heni Yuvita Luciana Lidya Sari Nurvia Nathasya Sari Lestari Zainal Ridho Sri Endang Kornita Syarifah Akmal Ulfah Muharramah Vivin Wulandari Yusleli Herawati