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Purwanti, Eneng
IAIN Sultan Maulana Hasanuddin Banten
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Konstruksi Internalisasi Empati : Strategi Komunikasi Digital @prosemicolon dalam Literasi Kesehatan Mental Generasi Z Holilah, Ilah; Purwanti, Eneng
AdZikra : Jurnal Komunikasi & Penyiaran Islam Vol. 17 No. 1 (2026): Januari-Juni
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/adzikra.v17i1.12740

Abstract

This study explores the construction of empathy internalization as a counter-narrative to digital toxicity, focusing on the Instagram account @prosemicolon. Utilizing Pierre Bourdieu's Theory of Practice, the research examines how digital communication strategies facilitate the deep absorption of mental health values among Generation Z. A qualitative case study was conducted, analyzing 117 posts and audience interactions from September 2021 to June 2024 through digital observation and in-depth interviews. Findings reveal that @prosemicolon achieves empathy internalization by integrating consistent aesthetic visuals with highly relatable personal narratives. This strategic synergy allows Gen Z to move beyond passive information consumption toward active internal adoption of mental health literacy. The study concludes that structured community-led digital communication is effective in fostering cognitive and affective internalization, transforming the digital arena into a sustainable 'safe space' for psychological empowerment.
Co-Authors Berliana Putri Derajat Dermawan Ghulam M. Nukhba Hanifara Dyasti Rahayu Hayatullaela, Neng Fitri Himmah, Muda Fanny Darojatul Holilah, Ilah Hollah, Ilah Ilah Holilah Kamaluddin Nurdin Marjuni Khairil Anam, Khairil Maftuhah, Nurul Nur Afifah, Puspa Nurul Hikmah, Aulia Permata, Sekar Ayu Puspa Nur Afifah Reksiana Reksiana Sari, Windi Puspita Siti Asiah Sopiyan Sopiyan Syafitri, Viyonisa Nabilah Ulumiah, Dina Dzahabiyyati Umdatul Hasanah, Umdatul