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All Journal Nusantara Hasana Journal Mount Hope Global Economic Journal JUPARITA: Jurnal Pariwisata Tawangmangu
Bahdin Nur Tanjung
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences

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OPTIMALISASI MANAJEMEN SUMBER DAYA LAYANAN KESEHATAN MELALUI DIGITALISASI PROSES ADMINISTRASI DAN WORKFLOW Bahdin Nur Tanjung; Jumadiah Wardati; Agung Eko Puryanto
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.1993

Abstract

This Community Service Program focuses on improving the efficiency and traceability of healthcare services through the digitization of administrative processes and workflows. Common challenges faced by our partners include long wait times, duplicate record-keeping, difficulty tracking files, delays in claims processing and billing, and an unbalanced workload for staff. Interventions are implemented through mapping of current processes, baseline measurements (wait times, turnaround times), design of digital workflows, development of standard operating procedures (SOPs), implementation of electronic forms and queue management systems, and a dashboard for monitoring capacity and workload. Success is measured by reductions in wait times, improved data accuracy, accelerated service processes, and increased staff productivity.
PEMBERDAYAAN PELAKU UMKM DIGITAL MELALUI STRATEGI OMNICHANNEL, BRANDING, DAN MANAJEMEN PELANGGAN Bahdin Nur Tanjung; Parlaban Karo-Karo; Resi Lasmaria Naibaho
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1994

Abstract

This Community Service Program aims to improve the marketing and sales performance of digital SMEs by strengthening omnichannel strategies, branding, and customer relationship management (CRM). Common issues include sales channels operating in isolation (WhatsApp–marketplaces–Instagram/TikTok), inconsistent brand messaging, unplanned content, slow customer response times, and a lack of documented customer and transaction data for retention purposes. Interventions are carried out through baseline assessments, practice-based training, channel optimization clinics, implementation of customer service SOPs, and mentoring to run 30–60-day omnichannel campaigns. Outputs include channel and customer journey maps, brand identity guidelines, content calendars, service script templates, a simple CRM dashboard, and KPIs monitored during the mentoring period.
PEMBERDAYAAN KADER PEMBERDAYAAN MASYARAKAT MELALUI MODEL MANAJEMEN PROYEK BERBASIS KOMITE Bahdin Nur Tanjung; Melisa Nur Asima Sidabutar; Lusi Febriyami Sitompul
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2003

Abstract

This Community Empowerment (PkM) activity aims to enhance the capacity of community empowerment cadres to plan, implement, and evaluate community programs through the application of a committee-based project management model. Challenges frequently faced by cadres include unclear role distribution, coordination among stakeholders, basic budget management, activity documentation, as well as unstructured reporting and evaluation. The program is implemented through needs assessments, core project management training (planning, scheduling, budgeting, risk management), the formation of project committees and governance structures (RACI), the development of SOPs and project administration templates, implementation simulations, and mentoring for the implementation of pilot projects at the community level. Outputs include a project document package (TOR, work plan, budget estimate, risk register, logbook, reports), a project committee structure, and a simple monitoring dashboard. The expected outcomes are increased accountability, improved program implementation effectiveness, and the sustainability of community-based activities.
THE ROLE OF ORGANIZATIONAL COMMUNICATION IN REDUCING RESISTANCE TO CHANGE IN INDUSTRIAL COMPANIES IN INDONESIA Bahdin Nur Tanjung; Melisa Nur Asima Sidabutar; Lusi Feriyami Sitompul
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.1009

Abstract

This study examines the role of organizational communication in reducing resistance to change in industrial companies in Indonesia. It is set against the background that industrial transformation is becoming increasingly intense—driven by the Fourth Industrial Revolution, sustainability demands, global competition, and regulatory changes—yet one of the main barriers is employees' resistance. Data indicates that about 65% of change programs experience moderate to high resistance, which results in implementation delays (average 40%), cost overruns (average 35%), and even complete failure (15% of cases). Resistance is treated as a multidimensional phenomenon influenced by cognitive, affective, and behavioral factors. The research uses mixed-methods with a sequential explanatory design: a quantitative phase involving 350 respondents from 35 companies and a qualitative phase involving 25 informants through in-depth interviews, focus group discussions, and case studies. The quantitative findings show that the quality of organizational communication has a negative and significant effect on resistance to change (β = -0.58; p < 0.001). In addition, aspects such as openness, consistency, timely delivery, participation, and empathetic communication are associated with mechanisms that reduce resistance by improving understanding, increasing trust, and strengthening employees' sense of ownership. The study also finds that an integrated communication strategy positively affects change effectiveness (β = 0.62; p < 0.001), and that communication effectiveness mediates the relationship between communication strategy and resistance reduction, supported by qualitative findings considering the importance of two-way communication, layered and repeated messaging, leveraging informal leaders, and management role modeling.
Manajemen Penggunaan AI dalam Rekrutmen dan Karier: Studi Kasus Perusahaan Bahdin Nur Tanjung; Jumadiah Wardati; Gita Nainggolan
Jurnal Pariwisata Tawangmangu Vol 3 No 3 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v3i3.998

Abstract

This study, titled AI Use Management in Recruitment and Career: A Case Study of a Company, aims to analyze how artificial intelligence (AI) is implemented and managed in recruitment, performance appraisal, and career management, along with examining its effects on employees and the ethical challenges that arise. Using a qualitative case study approach in a company that has adopted AI systems, the research collected data through in-depth interviews, document studies, field observations, and quantitative data analysis (e.g., screening time, conversion rate, and employee satisfaction). The findings indicate that AI improves recruitment efficiency by automating candidate screening and interview scheduling, and it enables more objective performance evaluations based on real-time data analysis. Furthermore, AI supports career development and internal mobility through data-driven recommendations aligned with employees’ performance and preferences. Nevertheless, the study also highlights risks of algorithmic bias and limited transparency (“black box”), implying the need for regular audits, human oversight, and clear internal policies to ensure that AI is used fairly, responsibly, and ethically.
Analisis Kualitatif Strategi Skala Bisnis UMKM: Teknologi Tinggi vs Konservatif Bahdin Nur Tanjung; Jumadiah Wardati; Agung Eko Puryanto
Jurnal Pariwisata Tawangmangu Vol 2 No 3 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1012

Abstract

This study qualitatively examines the comparative business-scaling strategies of MSMEs: a high-technology approach versus a conservative model. Amid ongoing digital transformation, MSMEs face the need to adapt in order to strengthen competitiveness. The high-technology strategy focuses on digital marketing and sales, product innovation driven by market-trend and customer-preference analysis, and operational efficiency through systems such as ERP to streamline supply-chain management. In contrast, the conservative model tends to maintain manual operational practices and conventional, offline marketing. Although it may provide operational stability, it often limits innovation, reduces responsiveness to market dynamics, and constrains access to digital segments. Data were collected through in-depth interviews, field observations, and document studies. The findings indicate that adopting a high-technology strategy can enhance business performance by expanding market reach, enabling product differentiation, and improving operational efficiency. However, it requires substantial initial investment and organizational culture change, which is not always easy for all MSMEs. Therefore, the study recommends an integrative model: selective/partial digital transformation in key areas such as marketing, data management, and product innovation—while preserving proven traditional operational foundations. This should be supported by strengthening digital literacy and human-capital capacity, as well as collaboration among MSMEs and communities to accelerate innovation and optimize performance
Co-Authors Agung Eko Puryanto Gita Nainggolan Jumadiah Wardati Jumadiah Wardati Lusi Febriyami Sitompul Lusi Feriyami Sitompul Melisa Nur Asima Sidabutar Parlaban Karo-Karo Resi Lasmaria Naibaho