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All Journal Nusantara Hasana Journal JUPARITA: Jurnal Pariwisata Tawangmangu VISI SAKTI: Jurnal Industri Kreatif dan Inovatif
Parlaban Karo-Karo
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences

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PEMBERDAYAAN PELAKU UMKM DIGITAL MELALUI STRATEGI OMNICHANNEL, BRANDING, DAN MANAJEMEN PELANGGAN Bahdin Nur Tanjung; Parlaban Karo-Karo; Resi Lasmaria Naibaho
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1994

Abstract

This Community Service Program aims to improve the marketing and sales performance of digital SMEs by strengthening omnichannel strategies, branding, and customer relationship management (CRM). Common issues include sales channels operating in isolation (WhatsApp–marketplaces–Instagram/TikTok), inconsistent brand messaging, unplanned content, slow customer response times, and a lack of documented customer and transaction data for retention purposes. Interventions are carried out through baseline assessments, practice-based training, channel optimization clinics, implementation of customer service SOPs, and mentoring to run 30–60-day omnichannel campaigns. Outputs include channel and customer journey maps, brand identity guidelines, content calendars, service script templates, a simple CRM dashboard, and KPIs monitored during the mentoring period.
PENGELOLAAN KEUANGAN DESA BERBASIS AKUNTABILITAS UNTUK PEMBERDAYAAN EKONOMI LOKAL Riduan Siagian; Parlaban Karo-Karo; Banpen Syahputra
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1996

Abstract

This program aims to strengthen village financial management based on accountability to ensure that village expenditures are more targeted and have a tangible impact on local economic empowerment (village MSMEs, Village-Owned Enterprises/BUMDes, farmer/fisher groups, and productive households). The activities are carried out through mapping the processes and risks of financial management (planning–budgeting–implementation–administration–reporting), developing Standard Operating Procedures (SOPs) and accountability checklists, enhancing public information transparency, and providing assistance in designing measurable local economic program packages (output–outcome indicators). The main outputs include SOPs, role matrices, document control instruments, realization dashboards and local economic indicators, as well as an action plan for village economic empowerment.
Manajemen Kesiapan Rantai Pasokan terhadap Gangguan Ekstrem pada Perusahaan Ahmad Jet Alamin A; Parlaban Karo-Karo; Raliman Febby P. Purba S
Jurnal Pariwisata Tawangmangu Vol 3 No 3 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v3i3.1011

Abstract

This study examines supply chain readiness management in the face of extreme, system-wide disruptions such as natural disasters (e.g., Hurricane Maria) and geopolitical issues (trade wars, regional conflicts, protectionist policies, and economic sanctions). The research focuses on strategies and practices that enhance supply chain resilience so companies can continue operating, maintain production continuity, and reduce operational costs and risks. Using a qualitative approach with documentary analysis across multiple sources—including IBM and Resilinc references, as well as case study literature on building supply chain resilience—the study finds that readiness can be strengthened through data-driven demand planning using big data and predictive analytics, logistics process automation, and end-to-end visibility supported by technologies such as AI and IoT. Additionally, companies should implement integrated risk management (periodic evaluations and scenario simulations/stress testing), strengthen cross-stakeholder collaboration (suppliers, distributors, logistics partners), and reduce geopolitical exposure through supplier diversification via multi-sourcing and nearshoring
PENGUATAN MANAJEMEN PROYEK KEGIATAN SOSIAL DAN KEMASYARAKATAN DI KOMUNITAS Ahmad Jet Alamin A; Parlaban Karo-Karo; Raliman Febby P. Purba S
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1024

Abstract

This Community Service Program (PKM) activity aims to strengthen project management for the implementation of social and community activities in partner communities. Common problems encountered include unstructured activity planning, unclear task allocation, poor volunteer management and communication, unmapped activity risks (permits, weather, security, logistics), and substandard post-activity reporting and evaluation. The program is implemented through needs assessments, core project management training, workshops on developing work tools (project charter, WBS, timeline, RACI, budget, risk management, SOP), activity execution simulations, and implementation assistance for one community project. The output is a ready-to-use project management toolkit that can be replicated for subsequent community activities.
PENINGKATAN EFEKTIVITAS PELAYANAN PUBLIK MELALUI REDESIGN PROSES BISNIS INSTANSI PEMERINTAH Bahdin Nur Tanjung; Parlaban Karo-Karo; Imanuel Sembiring
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1028

Abstract

This Community Service Program (PKM) activity aims to improve the effectiveness of public services through business process redesign at partner government agencies. Common problems encountered include long and repetitive service flows, non-standard requirements, high queues, uncertain completion times, and a lack of traceability of service status. The program is implemented through as-is process mapping, cycle time and bottleneck measurement, root cause analysis, to-be process design (step simplification, reduced handoffs, document standardization, and role refinement), SOP and SLA development, and implementation training and trial assistance. The main outputs are new process maps, service SOPs, SLAs/service time standards, forms/checklists, and service performance indicators. Improvements are targeted at reducing service times, increasing service certainty, and increasing user satisfaction.
PENGALAMAN KARYAWAN DAN ENGAGEMENT PASCA- PANDEMI DI INDUSTRI INDONESIA Bahdin Nur Tanjung; Parlaban Karo-Karo; Imanuel Sembiring
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1040

Abstract

This study examines significant changes in employee experience, employee engagement, and employee well-being in Indonesia’s industrial sector in the post-COVID-19 period. Using a qualitative conceptual approach through a systematic literature review, the research aims to analyze employees’ work experiences, assess engagement levels, and evaluate well-being across physical, mental, emotional, and social dimensions. Findings indicate a shift toward remote and hybrid work models, where about 83% of employees prefer this flexible arrangement. Nevertheless, the transition also brings challenges, including increased workload, heightened mental pressure, and declining well-being. The study identifies key factors influencing these three areas: adaptive leadership (e-leadership), organizational support (Perceived Organizational Support/POS), and the importance of digital transformation supported by employee training. The paper provides strategic recommendations for management to enhance employee experience, sustain engagement, and support employee well-being in the post-pandemic context.
HUBUNGAN BUDAYA ORGANISASI DAN RESISTENSI PERUBAHAN DALAM TRANSFORMASI DIGITAL Riduan Siagian; Parlaban Karo-Karo; Banpensyahputra
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 1 (2025): Desain Komunikasi Visual
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i1.1046

Abstract

Digital transformation has become essential for manufacturing companies to improve operational efficiency, innovation, and competitiveness, yet its implementation is frequently hindered by employee resistance rooted in cultural factors. This study aims to identify and analyze the relationship between organizational culture and resistance to change in the context of digital transformation, including resistance mechanisms such as competence anxiety, status loss, information overload, and fear of losing autonomy. The research employs a qualitative descriptive approach with a case study design in manufacturing firms undergoing digital transformation. Data were collected through in-depth interviews, questionnaires, and documentation/archival studies, and were analyzed using triangulation that integrates qualitative and quantitative findings. The results indicate a significant relationship between an adaptive and innovative organizational culture and a low level of resistance. Companies with a culture that supports innovation demonstrate higher technology adoption and better readiness, whereas hierarchical and rigid cultures tend to create uncertainty and resistance. The findings also highlight the critical roles of transparent communication and active leadership, supported by training and early employee involvement, as key strategies to reduce resistance. The study implies that organizations must manage and reshape their culture to create a more supportive work environment for adopting new technologies and to accelerate successful digital transformation.
TRANSPARANSI DATA, PRIVASI PELANGGAN, DAN KEPATUHAN REGULASI: ANALISIS KUALITATIF Ahmad Jet Alamin A; Parlaban Karo-Karo; Robintang Elfrianto Naibaho
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1052

Abstract

This study qualitatively examines the roles of data transparency, customer privacy, and regulatory compliance in maintaining customer trust and minimizing legal risks, particularly in the context of Indonesia’s Personal Data Protection Law (Law No. 27 of 2022 / UU PDP). In the digital era, data has become a strategic asset for companies, making transparent data governance and strong privacy protections essential for building market trust and responsible corporate governance. The research aims to analyze how data transparency contributes to trust, identify challenges in safeguarding customer privacy, and assess compliance mechanisms under the UU PDP to mitigate legal risks. Using document analysis and case studies, the findings indicate that consistent transparency enhances credibility, while privacy safeguards are crucial to prevent data misuse. The study recommends strengthening the integration of transparency practices, enhancing consumers’ rights regarding their data, and promoting collaboration among stakeholders to protect customer privacy and ensure adherence to the regulatory framework.
INOVASI PROSES LAYANAN ADMINISTRASI PELANGGAN MELALUI PENERAPAN SISTEM ANTRIAN DAN MANAJEMEN WAKTU Ahmad Jet Alamin A; Parlaban Karo-Karo; Robintang Elfrianto Naibaho
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 1 (2025): Desain Komunikasi Visual
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i1.1053

Abstract

This Community Service Program aims to improve the efficiency of managing community projects by applying Agile project management methods tailored to volunteer-based settings. The partner’s main issues include inflexible and less adaptive planning, unclear task assignment, changing needs during implementation, delays in progress, and inconsistent reporting documentation. The intervention consists of process assessment, practical Agile training, implementing simple working tools (Kanban board, backlog, sprint planning, daily/weekly check-ins), and ongoing implementation assistance for selected community projects. The outputs include a concise Agile community SOP, backlog and Kanban templates, sprint reports, and a performance indicator dashboard. The expected outcomes are improved milestone timeliness, better volunteer coordination, increased progress transparency, and improved quality of activity reporting.
ANALISIS PENGARUH ESG (ENVIRONMENTAL, SOCIAL, GOVERNANCE) PERFORMANCE TERHADAP NILAI PERUSAHAAN DI BURSA EFEK INDONESIA Bahdin Nur Tanjung; Parlaban Karo-Karo; Resi Lasmaria Naibaho
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 1 (2025): Desain Komunikasi Visual
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i1.1054

Abstract

This study examines the effect of Environmental, Social, and Governance (ESG) performance on firm value of companies listed on the Indonesia Stock Exchange (IDX) during 2019–2023. The research is motivated by the Financial Services Authority of Indonesia (OJK) regulations on sustainability reporting, which encourage the integration of ESG into business practices. However, prior studies in emerging markets show mixed and limited evidence, particularly for the Indonesian context. The study aims to measure ESG performance levels, test the impact of ESG on firm value, and analyze whether the effect differs between high-environmental-impact and low-environmental-impact sectors. In addition, it investigates the moderating role of corporate governance and evaluates the relative contribution of each ESG dimension. The theoretical framework includes stakeholder theory, resource-based view, legitimacy theory, and signaling theory. The research employs panel data regression analysis using both cross-sectional and time-series data. The findings are expected to contribute to more sustainable business practices in Indonesia.
Co-Authors Ahmad Jet Alamin A Bahdin Nur Tanjung Banpen Syahputra Banpensyahputra Imanuel Sembiring Nur Maliana Harum HRP Nur Marliana Harum HRP Raliman Febby P. Purba S Resi Lasmaria Naibaho Riduan Siagian Robintang Elfrianto Naibaho