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All Journal Progresiva : Jurnal Pemikiran dan Pendidikan Islam AT TA´DIB Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Journal of Islamic and Occidental Studies (JIOS) Proceeding Of International Conference On Education, Society And Humanity Jurnal Kajian Ekonomi dan Perbankan Syariah AL-IKTISAB: Journal of Islamic Economic Law Tasfiyah: Jurnal Pemikiran Islam JICL Educan: Jurnal Pendidikan Islam
Ulfatun Wahidatun Nisa
Universitas Darussalam Gontor
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Perception and Religiosity on Consumer Behaviour: A Perspective of Consumption in Al-Qur'an Devid Frastiawan Amir Sup; Mohamad Zaenal Arifin; Ziad Abdurrahman Azzahid; Ulfatun Wahidatun Nisa
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 18, No 1 (2026)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v18i1.23523

Abstract

Introduction: This research aims to identify the influence of perception and religiosity on consumer behaviour at Otsmani Coffee Solo, and to identify whether perception and religiosity have a significant influence on consumer behaviour patterns at Otsmani Coffee.Methods: This research used a quantitative, survey-based approach. This study used Partial Least Squares (PLS) with SmartPLS version 4.1.9.4 as the analysis tool.Results: This research found that customer perceptions and religiosity significantly influence consumer behaviour when purchasing at Otsmani Coffee Solo. This research confirmed that attitudes, subjective norms, and behavioral control influence customers' intentions and purchase decisions. In addition, Otsmani Coffee Solo's market competitiveness was influenced by factors such as product suitability, brand identity, customer loyalty, emotional attachment, and differentiation from competitors.Conclusion and suggestion: The results suggest that value-based and identity-based marketing strategies that match consumer preferences and beliefs are essential for consistently increasing customer attraction and loyalty. Furthermore, consumers need to adhere to the concept of consumption in the Quran: consuming what is halal and tayyib; being proportionate, not excessive (israf), and not stingy (bakhil); and always acknowledging the blessings of Allah SWT.
Analisis Kualitas Instrumen Tes Kognitif pada Program Islamisasi Ilmu Pengetahuan (Pendekatan Teori Tes Klasik): Analysis Of The Quality Of Cognitive Test Instruments In The Islamization Of Science Program (Classical Test Theory Approach) Taufik Rizki Sista; Ulfatun Wahidatun Nisa
Educan Vol. 8 No. 2 (2024): Evaluation of Islamic Education
Publisher : Prodi PAI, Fakultas Tarbiyah, UNIDA GONTORs Tarbiyah, Universitas Darussalam Gontor

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Abstract

This study aims to analyze the quality of cognitive test instruments in the science Islamization program at Darussalam Gontor University. This type of research is descriptive quantitative with a classical test theory analysis approach that tests the level of difficulty, discriminating power and deceptive power of each question. The sample was 50 students who randomly participated in the science Islamization program. Researchers use the ITEMAN application to analyze question items. The analysis showed that of the ten questions tested, there was 1 question that was coded to be eliminated, 1 question passed without revision, and eight suggested revising some multiple-choice answer items. The alpha conbrach score shows a score of 0.5, which means it is less reliable.
Co-Authors Abror, Ahmad Auladul Achmad Farouq Abdullah Adib Fattah Suntoro Amal Fathullah Zarkasyi Amir Sahidin Arifin, Mohamad Zaenal Arizqi Ihsan Pratama Azhar Alam Azzahid, Ziad Abdurrahman Cahyono Cahyono Devid Frastiawan Amir Sup Erik Saut H Hutahaean, Erik Saut H Fatimah Salma Azzahra Harda Armayanto Hosaini Hosaini Isman Loso Judijanto Luthfi Muhyiddin Mohamad Zaenal Arifin Muhammad Irfanudin Kurniawan Mulyadi Mulyadi Nur Fauzi Fatah Savvy Dian Faizzati Taufik Rizki Sista Taufik Rizki Sista Ziad Abdurrahman Azzahid