Rita Hayati
Universitas Muhamnadiyah Bengkulu

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ACTUALISING VILLAGE POTENTIAL THROUGH UMKM EDUCATION AND PROMOTION Rita Hayati; Dwi Apriyanti Kumalasari; Zeni Zainal Muis; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 2 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

Actualising village potential through MSME education and promotion is an effort to realise and develop the resources and capabilities of a village, with a focus on empowering Micro, Small and Medium Enterprises (MSMEs). This process involves learning activities (education) to improve the knowledge and skills of MSME actors, as well as marketing strategies (promotion) to introduce and market the products or services of village MSMEs to a wider market. The goal is to increase local economic capacity, encourage product innovation, expand market reach, and ultimately improve the welfare of village communities through sustainable MSME development. The research method in this study is literature. The results show that structured and sustainable education, including training in business management, product innovation, and digital marketing, is crucial in improving the competitiveness of village MSMEs. Meanwhile, an integrated promotion strategy, utilising both online and offline platforms, has proven effective in expanding the market and increasing the visibility of village products. The research conclusions emphasise the importance of synergy between education and promotion in actualising village potential. This integrated approach not only enhances local economic capacity but also promotes sustainable village development. The implications of this research provide a foundation for the development of policies and programmes aimed at empowering rural economies through strengthening MSMEs.
DRIVING THE VILLAGE ECONOMY WITH SOCIALISATION AND MENTORING OF UMKM Mahidin Fahmie; Rita Hayati; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 3 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Improving the village economy through socialisation and mentoring of Micro, Small, and Medium Enterprises (MSMEs) is a strategic approach that has proven to be effective and sustainable. Hence, the importance of socialisation as a tool to provide an in-depth understanding of entrepreneurship to village communities. Through this comprehensive education, local communities can understand the benefits and techniques of starting and growing a business, which in turn, can improve their standard of living. More than just providing basic knowledge, socialisation fosters passion and confidence, which are often barriers to starting a business. Village MSME mentoring offers ongoing support in various aspects of business such as technical operations, management, marketing, and access to resources. With the right mentoring, village MSMEs can utilise technology, improve product quality, and implement effective marketing strategies. Mentors also assist in long-term business strategy planning, financial management, as well as building a wider market network including e-commerce. All of these contribute to improving the competitiveness of village MSMEs at the local, regional and national levels. In conclusion, socialisation and mentoring of MSMEs is a very effective instrument to drive the village economy. Proper education and ongoing support allow village MSMEs to thrive, thereby contributing significantly to the local economy. This not only improves individual welfare but also strengthens the village economy as a whole, making it more independent and resilient in the face of economic challenges. Investing in MSME socialisation and mentoring is a strategic move with positive long-term impacts, creating more prosperous and highly competitive villages.
ANALYSIS OF THE EFFECTIVENESS OF INTERACTIVE LEARNING METHODS USED BY LECTURERS IN IMPROVING STUDENT ACHIEVEMENT Rita Hayati; Muhammad Mahfud; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 3 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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This study aims to analyse the effectiveness of interactive learning methods applied by lecturers in improving students' academic achievement. Through this study, it was found that the implementation of interactive learning methods had a positive and significant impact on student engagement and achievement. The method, which involves discussion, group work, and multilevel activities, is proven to improve students' understanding of the material and critical thinking skills. The role of the lecturer as a facilitator is crucial in ensuring the effectiveness of this method, with good activity design and clear direction identified as key to success. In addition, physical and social environments that support interaction also contribute positively to a conducive learning atmosphere. In conclusion, interactive learning methods are effective in improving student achievement, provided they are implemented with appropriate strategies and a supportive environment.
PENGARUH GREEN ECONOMY TERHADAP PENINGKATAN PRODUKTIVITAS SEKTOR PERTANIAN LOKAL Melyana R Pugu; Rita Hayati; Sigit Sugiardi; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 3 (2025): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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The purpose of this research is to see how the Influence of Green Economy on Increasing Productivity of the Local Agricultural Sector. The method of this research is This research is a type of literature research; This means that the information materials used come from library sources in the form of books, encyclopedias, magazines, journals, newspapers, journals, and others. The form of this research is descriptive, analytical, and critical. The application of the green economy concept in the local agricultural sector can have a positive impact on increasing productivity, especially with an approach that focuses on sustainability and wise management of natural resources. Through technological innovation, more efficient management of nature, and access to a wider range of markets, local farmers can increase their agricultural yields, reduce production costs, and improve socio-economic well-being. Therefore, the green economy is not only beneficial for environmental sustainability, but also provides better economic opportunities for the local agricultural sector.