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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Journal of Community Dedication
Moh. Yamin Darsyah
UIN Walisongo Semarang
Religion Humanities Social Sciences

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THE ROLE OF SUSTAINABLE MARKETING IN CREATING VALUE FOR CUSTOMERS AND SOCIETY Moh. Yamin Darsyah; Felina C Young; Mohammad Taqiuddin Mohamad; Mohd Syahrin; Al-Amin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

In the past decade, global awareness regarding sustainability has increased, fueling greater demand for socially and environmentally responsible business practices. This has led to the development of sustainable marketing as a key strategy for companies to not only meet consumer expectations but also to act as leaders in sustainability. This study aims to explore the effectiveness of sustainable marketing in creating value for consumers and companies. The study conducted in this research uses the literature research method. The results show that authenticity, transparent communication, and meaningful interaction with consumers are key factors in the effectiveness of sustainable marketing. Long- term success is also closely related to the company's ability to effectively integrate sustainability efforts into all aspects of business operations, from procurement to point of sale. The findings emphasize the importance of a holistic approach to sustainability marketing to create substantial value for consumers, increase brand loyalty, and positively influence firm performance.
COMMUNITY-BASED MARKETING STRATEGIES IN DEVELOPING MARKETS Moh. Yamin Darsyah; Mercy Reinette Handayani Mantur; Melyana R Pugu; Al-Amin; Eyad Saleh Bani-Domi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

Community-based marketing strategy is a marketing approach that emphasises building and managing an active community of consumers, users, or fans of a brand, with the aim of creating stronger bonds, increasing loyalty, and driving organic growth through positive social interactions. This approach relies on the creation of shared value between the brand and its members, where two-way communication and active customer participation in various activities are key. This strategy focuses on shared experiences, trust, and values shared within the community to drive engagement, positive word-of-mouth, and ultimately, sustainable market development over time. The research method conducted in this study uses the literature research method. The results show that community- based marketing strategies offer various benefits, including increased customer engagement, positive responses through word-of-mouth, and the ability to obtain real-time feedback that provides opportunities for innovation and fulfilment of customer needs more effectively. However, challenges such as the need for a large investment of resources and the difficulty in measuring short-term ROI mean that this strategy requires a patient and consistent approach. Community-based marketing strategies, with the right approach, can be the key for companies to develop markets in a more sustainable way and increase long-term profits.
LOCAL ECONOMIC TRANSFORMATION: LITERATURE ANALYSIS AND STRATEGIES FOR COMMUNITY ECONOMIC CAPACITY BUILDING Moh. Yamin Darsyah; Maulana Arafat Lubis; Nashran Azizan; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 2 No. 4 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Strategies that successfully enhance the economic capacity of communities have high relevance in the current context of globalisation and digital transformation. With the rapid growth of technology and changes in the structure of the labour market, an in-depth understanding of effective methods to promote economic and social development is needed. The study conducted in this research uses the literature research method. The results show that investment in human capital development through education and training that matches the needs of the labour market is fundamental in increasing economic capacity. Infrastructure modernisation, which includes the development of physical and digital facilities, supports the efficiency of business operations and expands market reach. In addition, strategies that support the innovation ecosystem by facilitating collaboration between sectors encourage the development of new technologies and improve competitiveness. As a result, these strategies contribute to inclusive and sustainable economic growth.
OPTIMISING THE ROLE OF CREATIVE ECONOMY IN SOCIETY THROUGH LITERATURE REVIEW: EMPOWERMENT STRATEGIES AND SUSTAINABLE DEVELOPMENT MODELS Moh. Yamin Darsyah; Sidderatul Akbar; Widjanarko; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 2 No. 4 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

The creative economy is an economic sector that generates value through intellectual creation and innovation. It encompasses a range of economic activities related to the creation, production, and distribution of goods and services based on knowledge and creativity. The creative economy empowers individuals by prioritising talents, skills, and creative ideas that contribute to job creation, economic growth, and social and cultural development. The research method conducted in this study is the literature research method. The results show that creative economy empowerment can be done through three main strategies: education and training oriented towards creativity and innovation; development of infrastructure and ecosystems that support synergies between creative economy actors; and utilisation of technology and digital platforms to expand market access. Moreover, a sustainable development model in the creative economy must incorporate elements of economic, social and environmental sustainability. This research reinforces the understanding that the creative economy must be managed with strategies that include sustainable development principles to realise wider benefits for society and the environment.
Co-Authors Al-Amin Al-Amin Eyad Saleh Bani-Domi Felina C Young Maulana Arafat Lubis Melyana R Pugu Mercy Reinette Handayani Mantur Mohammad Taqiuddin Mohamad Mohd Syahrin Nashran Azizan Sidderatul Akbar Widjanarko