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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmiah Hospitality Management Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Astuti Pranadewi, Putu Mira
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Bisnis Hospitaliti

 1 
Faktor-Faktor yang Mempengaruhi Pemilihan Program Studi Diploma III Manajemen Tata Hidangan di Politeknik Pariwisata Bali Ni Kadek Eni Juniari; I Nyoman Arcana; Putu Mira Astuti Pranadewi; I Nyoman Gede Agus Jaya Saputra
JURNAL BISNIS HOSPITALITI Vol 11 No 1 (2022): Jurnal Bisnis Hospitality
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i1.463

Abstract

Vocational education in tourism during the pandemic is still the choice of people today in Indonesia, including the Food and Beverage Service Management Study Program (MTH Study Program) at the Bali Tourism Polytechnic (Poltekpar Bali). The MTH Study Program has a vision and mission to create professional and highly competitive human resources in the food and beverage service sector. The purpose of this study was to determine the factors that influence the selection of the D3 MTH study program and to analyze the strategic policy of the sustainability of the D3 MTH study program at Poltekpar Bali. This study used a quantitative descriptive analysis technique with purposive sampling as a sampling technique. The confirmed factors consist of 6 factors, namely quality, career, economy, family environment, community environment, and campus attractiveness with 20 indicators. This research was conducted for 3 months, from September to November 2020 with a total of 427 people as online respondents. The results showed that of these 6 factors, the majority of respondents stated that the career factor was the highest consideration in choosing the MTH Poltekpar Bali study program and the lowest was the family environment factor. Meanwhile, there are 7 strategic policies that can be carried out by the management of the Bali Poltekpar to improve community election decisions, especially high school and vocational high school graduates to choose the MTH Study Program at Poltekpar Bali as the first choice of college. The results of this study can be used as the basis for determining policies in the management and development strategy of the MTH Study Program at Poltekpar Bali.
EFEKTIVITAS INSTAGRAM SEBAGAI MEDIA PEMASARAN DI KOPIUNG HAND CRAFTED COFFEE DENPASAR Juniari, Ni Kadek Eni; Febrianto, I Gusti Agung; Rusdiarnata, I Ketut; Pranadewi, Putu Mira Astuti; Sudiparwati, Putu Ayu
JURNAL BISNIS HOSPITALITI Vol 14 No 1 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i1.1817

Abstract

Instagram is a social media application designed for smartphones and functions as a digital communication platform, similar to Twitter. However, its primary distinction lies in its emphasis on photo sharing, allowing users to disseminate visual content within specific contexts or locations. One of Instagram's key advantages is its seamless integration with other platforms under the Meta (formerly Facebook) ecosystem, including WhatsApp, Facebook, and Messenger. Additionally, Instagram offers paid digital advertising features that can be utilized to promote and market products effectively. The objective of this study is to evaluate the effectiveness of Instagram as a marketing tool for KopiUNG Hand Crafted Coffee. This research employs a descriptive qualitative approach, utilizing data collection methods such as interviews, observations, and document analysis. The study is grounded in the theoretical framework proposed by Bambang Dwi Atmoko, which emphasizes four key user engagement indicators: follow, like, comment, and share. The findings indicate that three of the four indicators follow, like, and share have been implemented effectively in the marketing strategy. However, the 'comment' indicator has not yet demonstrated the same level of effectiveness. The outcomes of this study are anticipated to serve as a valuable source of insight and provide strategic recommendations for enhancing the marketing efforts of KopiUNG Hand Crafted Coffee.    
Co-Authors Dewi Hendriyani, I Gusti Ayu Eni Juniari, Ni Kadek Febrianto, I Gusti Agung I Nyoman Arcana I Nyoman Arcana I Nyoman Gede Agus Jaya Saputra Kurniadewi, Ni Kadek Massenga, Lidjah Magdalen Massenga, Lidjah Magdalena Muliana, I Wayan Ni Kadek Eni Juniari, Ni Kadek Eni Ni Luh Suastuti Ni Putu Ariesta Budiani, Ni Putu Ariesta Pastini, I Wayan pinaria, ni wayan chintia Pratama, I Made Marta Adi Rinala, I Nyoman Rusdianata, I Ketut Rusdiarnata, I Ketut Saputra, I Nyoman Gede Agus Jaya Sudiparwati, Putu Ayu Swandewi, Ni Kadek Usadi, Made Pradnyan Permana Wayan Indah Silvia Permatasari Widuri, Setyowati Ayu