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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmiah Hospitality Management Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Astuti Pranadewi, Putu Mira
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmiah Hospitality Management

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Consumer Satisfaction at Babi Guling Pande Egi Restaurant in Beng Village, Gianyar Arcana, I Nyoman; Massenga, Lidjah Magdalen; Suastuti, Ni Luh; Pranadewi, Putu Mira Astuti; Budiani, Ni Putu Ariesta
Jurnal Ilmiah Hospitality Management Vol. 15 No. 2 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i2.297

Abstract

Balinese suckling pig restaurant is a specialty restaurant that is growing rapidly in Bali. Generally, a restaurant is located in a strategic location or the center of the crowd, but “Babi Guling Pande Egi” restaurant is located in a less strategic location, with an average number of visitors of more than 400 consumers every day. This study aims to determine the factors that affect consumer satisfaction at this restaurant, using multiple regression analysis with 112 respondents. This study concluded that all of the variables had a significant effect on the overall satisfaction of consumers. The largest contribution was achieved by the dimension of brand image, followed by location, price, atmosphere & convenience, service quality, product quality, and lastly is cleanliness & hygiene. This research suggests that restaurant managers open new outlets in other cities in Bali, especially in tourism areas or in the city of Denpasar
Co-Authors Dewi Hendriyani, I Gusti Ayu Eni Juniari, Ni Kadek Febrianto, I Gusti Agung I Nyoman Arcana I Nyoman Arcana I Nyoman Gede Agus Jaya Saputra Kurniadewi, Ni Kadek Massenga, Lidjah Magdalen Massenga, Lidjah Magdalena Muliana, I Wayan Ni Kadek Eni Juniari, Ni Kadek Eni Ni Luh Suastuti Ni Putu Ariesta Budiani, Ni Putu Ariesta Pastini, I Wayan pinaria, ni wayan chintia Pratama, I Made Marta Adi Rinala, I Nyoman Rusdianata, I Ketut Rusdiarnata, I Ketut Saputra, I Nyoman Gede Agus Jaya Sudiparwati, Putu Ayu Swandewi, Ni Kadek Usadi, Made Pradnyan Permana Wayan Indah Silvia Permatasari Widuri, Setyowati Ayu